Sendy

sendy.co
Email Marketing
Weekend Project

Send newsletters 100x cheaper via Amazon SES

How to Replace Sendy

Overview

Sendy is a self-hosted email newsletter application that lets you send bulk emails via Amazon Simple Email Service (SES). You only pay for what you send at $1 per 10,000 emails, with no monthly subscriber fees. It provides high deliverability rates, beautiful campaign reports, and advanced email marketing features like automation, segmentation, and list management.

Features

21 features across 14 categories

Automation(2)

Autoresponders

Set up drip campaigns with automated email sequences at time intervals, annual sends, or specific dates to engage subscribers

Rules & Webhooks

Create custom rules to automate actions like email notifications, webhook triggers, unsubscribes, and conditional logic

Also in: monday.com, Notion, Airtable

Customization(4)

Custom Domains

Setup custom domains for unsubscribe, web version, and trackable links to improve recipient recognition and lower complaint rates

Custom Fields

Store additional subscriber information beyond name and email, use for segmentation and personalization tags in newsletters

Multi-Domain Support

Use any 'From email' belonging to any domain to send emails, with separate licenses for multiple domain installations

Source Code Access

Source code files are not obfuscated (except installation and functions file) allowing for personal modifications

Also in: monday.com, Obsidian, Smartsheet

Deployment(1)

Self-Hosted Installation

Install Sendy on your own Apache/Linux web server with PHP and MySQL support, no ongoing hosting fees to Sendy

Also in: Kubernetes Dashboard, Hugging Face, Bitwarden

Email Delivery(2)

Bulk Email Sending via Amazon SES

Send newsletters through Amazon Simple Email Service at $1 per 10,000 emails with high deliverability rates

SMTP Provider Support

Works natively with multiple SMTP providers in addition to Amazon SES

Integration(1)

API Access

API available for programmatic subscriber management and integrations

Also in: monday.com, Notion, Airtable

Integrations(1)

Third Party Integrations

Integrates with popular apps like WordPress, Magento, Joomla, and Zapier for automation with thousands of apps

Also in: ReadMe, Hugging Face, Setmore

List Hygiene(2)

Bounce & Complaint Handling

Automatically handle bounces, complaints, and unsubscribes in real-time without manual post-campaign cleanup

List Housekeeping

Automatically clean lists by removing unconfirmed email addresses and inactive subscribers with a single click

List Management(1)

List & Subscriber Management

Manage and segment lists and subscribers with mass import/delete, custom fields, single/double opt-in, custom confirmation pages, and API

Also in: Klaviyo, LeadIQ, AWeber

Multi-tenant(1)

White Labeled Client Accounts

Organize multiple products/services into brands and give clients access to their own brand with customizable monthly sending limits and privileges

Pricing(1)

Free Email Allowance

New installations get 3,000 free emails per month via Amazon SES for one year

Reporting(2)

Campaign Reporting

Beautiful formatted reports showing opens, clicks, bounces, complaints, and countries with charts and data visualization

Subscriber Export

Export segments of subscribers from campaign reports for re-targeting purposes

Segmentation(1)

List Segmentation

Create segments for any list based on custom conditions to enable targeted campaigns that increase engagement and revenue

Setup(1)

Free Installation Service OptionPremium

Optional installation service to setup Sendy on your existing server or Amazon EC2 with free tier benefits

Support(1)

Free Major Version Updates

Receive free updates and new features for minor versions, only major version upgrades require new purchase

Pricing

Sendy Software

Popular
$69 one-time
  • Unlimited subscribers
  • No monthly fees
  • Send at $1 per 10,000 emails
  • All features included
  • Free updates for minor versions

Installation Service (Optional)

$79 one-time
  • Professional installation on your server
  • 3,000 free emails per month for one year via Amazon SES
  • Setup assistance

Installation Service (EC2 Option)

$79 one-time + Free EC2 tier
  • Professional installation on Amazon EC2
  • Free Amazon EC2 for one year
  • 3,000 free emails per month via Amazon SES for one year
  • Optimal performance and reliability

Cost Calculator

Pricing data not available for Sendy. Check their website for current pricing.

Build vs Buy

Should you build a Sendy alternative or buy the subscription? Estimate based on 21 features.

Buy Sendy

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying Sendy saves ~$18,480 over 3 years vs building.

Estimates based on 21 features and a BuildScore of 5/5. Actual costs vary.

Integrations

5 known integrations