SMTP2GO

smtp2go.com
Email Marketing
Weekend Project

Reliable & Scalable Email Delivery Service

How to Replace SMTP2GO

Overview

SMTP2GO is a worldwide SMTP email delivery service that handles sending and tracking of emails with robust reporting and deliverability features. The platform provides reliable email infrastructure with automatic authentication, spam filter avoidance, and comprehensive analytics. It serves over 35,000 businesses with redundant multi-datacenter infrastructure to ensure emails are delivered even during outages.

Features

53 features across 27 categories

Account Management(4)

API Keys

Generate and manage unique API keys to securely send emails and control access to account from anywhere.

SMTP Users

Add multiple SMTP users to account, each with their own credentials for secure sending.

Subaccounts

Create separate subaccounts under main account to manage clients, departments, or projects needing isolated settings and reports.

Team Members & Roles

Create team member accounts at no extra cost and assign roles to each user to keep account safe. Free plans limited to 2 team members.

Also in: Keeper, 1Password, Bitwarden

Analytics(1)

Deep Insights

Track emails right to the final destination, just like tracking a parcel in the mail.

Also in: Hugging Face, Notion, Smartsheet

Authentication(1)

Automatic DKIM/SPF

SPF and DKIM are handled automatically for domain names with no prior knowledge required.

Also in: LastPass, Dashlane, 1Password

Authentication & Security(4)

IP Authentication

Authenticate by IP address as an alternative to SMTP authentication. Useful for software incapable of SMTP authentication.

SPF and DKIM

Authenticate emails with SPF and DKIM to boost deliverability and reduce the risk of spoofing.

TLS and SSL Encryption

Protect emails in transit with industry-standard TLS and SSL encryption protocols.

Verified Senders

Verify sender domains via DNS to automatically pass SPF and DKIM, or add individual sender email addresses.

Also in: Unleash

Communications(1)

SMS MessagingPremium

Send SMS messages via email-to-SMS or through the API. Dedicated SMS sender numbers available for purchase.

Compliance(1)

GDPR Compliance

Operate in line with GDPR requirements with tools to help manage data privacy and user rights.

Also in: Insider CDP, Airtable, 1Password

Compliance & Archives(1)

Email ArchivingPremium

Store copies of sent emails for reference, compliance, or troubleshooting.

Compliance & Certifications(1)

ISO27001 & ISO9001 Certification

Certified in both information security and quality management standards for data protection.

Compliance & List Management(1)

Unsubscribe Management

Handle unsubscribe requests automatically to keep email lists compliant and up-to-date.

Core Sending(2)

Email API

Send and manage emails programmatically using an API designed for fast, reliable integration with applications.

SMTP Relay

Send emails through secure SMTP servers, ensuring reliable delivery without relying on your own mail server infrastructure.

Deliverability(3)

Blacklist Monitoring

Stay ahead of blacklists by preventing the cause of problems before they happen.

Feedback Loop Monitoring

Receive reports from internet service providers when recipients mark emails as spam.

Spamtrap Detection

Identify and flag potential spamtrap addresses in lists to protect sender reputation.

Infrastructure(6)

Additional Dedicated IPsPremium

Add extra dedicated IP addresses to segment sending traffic or manage high volumes more effectively.

Best-Path Routing

Intelligent network routing to ensure fastest and most reliable email delivery.

Dedicated IPPremium

Send emails from your own dedicated IP address for greater control over reputation and deliverability.

IP PoolsPremium

Group multiple dedicated IPs into pools to organize and optimize large-scale email sending.

Location Specific Services

Access servers in multiple global locations to improve email delivery speed and reliability for your region.

Multiple Global Data Centers

Send from the US, Europe or Australia with data centers in all three regions for faster sending and regional data storage.

Infrastructure & Reliability(2)

Guaranteed Uptime SLA

Service-level agreement guaranteeing high uptime for uninterrupted email delivery.

Redundant Multi Data Center Infrastructure

Redundant infrastructure means emails will still be sent even during a major internet outage.

Integrations(1)

Third-party Integrations

Integrate with third-party services using dedicated WordPress plugin, cPanel/WHM plugin, Slack integration and OSS libraries.

Integrations & Webhooks(1)

Webhooks

Receive instant notifications to applications and tools when email events occur. Free accounts can create 1 webhook, paid accounts can create up to 10.

List Management(1)

Suppression Management

Manage and honor suppression lists to prevent sending to addresses that shouldn't receive emails.

Monitoring & Alerts(1)

Comprehensive Monitoring & Alerts

Monitor bounce rates, spam complaints, and rejected emails all in one filterable and searchable dashboard.

Reporting & Analytics(7)

Activity Storage Duration ExtensionPremium

Extend how long your email activity data is stored and accessible, from 30 days up to 2 years.

Data Exports

Download data such as email logs, reports, or suppression lists for offline analysis or backup purposes.

Email Auditing

Track email activity by automatically BCCing a copy of every email sent from any user. Useful for compliance, troubleshooting, transparency, and performance review.

Real Time Activity Log

View real-time detailed information about every email sent through your account.

Scheduled Reports

Automate the delivery of email performance reports to team's inboxes on a regular schedule.

Summary & Charts

View actionable summaries of email sending in tables and charts.

Visual Reports

Get a visual on all sent emails, spam complaints, bounced emails, unsubscribe requests, and more.

Security(2)

2FA (Two-Factor Authentication)Premium

Add an extra layer of protection to account by requiring two-factor authentication for logins.

IP AllowlistingPremium

Restrict email sending and API access to specific IP addresses for enhanced security and control.

Security & Control(1)

Restrict Recipients & Senders

Specify which sender emails or domains can send emails and which recipients can receive emails.

Security & Tracking(1)

SSL/HTTPS Link Rewriting & Tracking

Securely rewrite links used for open/click tracking with a custom SSL certificate at your domain name automatically provided.

Support(4)

Live Chat Support

Get fast, real-time help from support team directly through live chat. Available for first 14 days on free plan.

Priority SupportPremium

Access faster response times and higher support queue priority when you need urgent help.

Ticket-based Support

Submit support requests via ticketing for detailed responses from technical team.

Toll-free Phone Support

Speak with a support specialist over a toll-free line for immediate assistance. Available for first 14 days on free plan.

Support & Documentation(1)

Knowledgebase

Access detailed documentation, guides, and FAQs to help you make the most of the platform.

Templates & Design(1)

API Templates

Create and store reusable email templates directly in the API for consistent, efficient message delivery.

Testing(1)

Robust Testing

Test emails against major spam filters and see how they'll appear in all major email software.

Testing & Development(2)

Email Testing ToolsPremium

Preview and test emails for formatting, spam score, and deliverability before sending to recipients.

Sandbox Mode

Safely test email sending without actually delivering messages to recipients - ideal for development and QA.

Tracking & Analytics(1)

Open and Click Tracking

Optionally track opens and clicks. Customize link tracking domain for white-label customer experience.

Pricing

Free

Free
  • 1,000 emails/month
  • 200 emails/day limit
  • 25 emails/hour limit (removed with verified sender domain)
  • 5 days of email reporting
  • 2 weeks phone and live chat support
  • 2 team members
  • Ticket/chat/phone support
  • Subaccount management
  • SMS messaging
  • 1 webhook
  • Verified Senders (5)
  • Unlimited SMTP users
  • Unlimited API keys
  • IP Authentication
  • API Templates
  • Location Specific Services
  • Email Auditing
  • Sandbox Mode
  • Real Time Activity Log (5 days)
  • Data Exports
  • Scheduled Reports
  • SPF and DKIM
  • Suppression Management
  • Unsubscribe Management
  • Feedback Loop Monitoring
  • Comprehensive Monitoring & Alerts
  • Spamtrap Detection
  • Open and Click Tracking
  • Integrations
  • Guaranteed Uptime SLA
  • TLS and SSL Encryption
  • SSL/HTTPS link rewriting & tracking
  • Restrict Recipients & Senders
  • GDPR Compliance
  • ISO27001 & ISO9001 certified
  • Knowledgebase
  • Ticket-based support

Starter

$10/mo
  • 10,000 emails/mo
  • 30 days of email reporting
  • Ticket/chat/phone support
  • Subaccount management
  • SMS messaging
  • Extra emails: $1/thousand

Professional

Popular
$75/mo
  • 100,000 emails/mo
  • 30 days of email reporting
  • Ticket/chat/phone support
  • Subaccount management
  • Dedicated IP address
  • Email testing tools
  • SMS messaging
  • Extra emails: $0.85/thousand

Premier

Custom
  • Over 3,000,000 emails/mo
  • 30 days of email reporting
  • Ticket/chat/phone support
  • Subaccount management
  • Dedicated IP address
  • Email testing tools
  • SMS messaging
  • Extra emails available

Cost Calculator

Keep Paying SMTP2GO

Monthly$10/mo
Yearly$120/yr
5-Year Total$600

Build It Yourself

Est. Build Time~4 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 Year
SaaS
$120
DIY
$240
3 Years
SaaS
$360
DIY
$720
5 Years
SaaS
$600
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 53 features at very easy complexity.

Build vs Buy

Should you build a SMTP2GO alternative or buy the subscription? Estimate based on 53 features.

Buy SMTP2GO

Better Value
Monthly cost$100/mo
3-year total$3,600
Time to deployDays

Build Your Own

Development cost$36,000
Maintenance$540/mo
3-year total$55,440
Dev time~3 months

Buying SMTP2GO saves ~$51,840 over 3 years vs building.

Estimates based on 53 features and a BuildScore of 5/5. Actual costs vary.

Integrations

3 known integrations

cPanel/WHMSlackWordPress