How to Build Your Own Sendy
Replace Sendy with a custom build. Send newsletters 100x cheaper via Amazon SES
Build Difficulty: 5/5
Build a working replacement in a weekend with AI tools
Estimated Timeline
Based on 21 features at Weekend Project difficulty, expect about One weekend with AI-assisted development.
Recommended Tech Stack
Full-stack React framework with API routes and server components
PostgreSQL database, auth, and real-time subscriptions
Utility-first styling for rapid UI development
Transactional and marketing email delivery
Key Features to Replicate
Top features across 8 categories. See all 21 features
Customization(4 features)
Setup custom domains for unsubscribe, web version, and trackable links to improve recipient recognition and lower complaint rates
Store additional subscriber information beyond name and email, use for segmentation and personalization tags in newsletters
Use any 'From email' belonging to any domain to send emails, with separate licenses for multiple domain installations
Source code files are not obfuscated (except installation and functions file) allowing for personal modifications
Automation(2 features)
Set up drip campaigns with automated email sequences at time intervals, annual sends, or specific dates to engage subscribers
Create custom rules to automate actions like email notifications, webhook triggers, unsubscribes, and conditional logic
Email Delivery(2 features)
Send newsletters through Amazon Simple Email Service at $1 per 10,000 emails with high deliverability rates
Works natively with multiple SMTP providers in addition to Amazon SES
List Hygiene(2 features)
Automatically handle bounces, complaints, and unsubscribes in real-time without manual post-campaign cleanup
Automatically clean lists by removing unconfirmed email addresses and inactive subscribers with a single click
Reporting(2 features)
Beautiful formatted reports showing opens, clicks, bounces, complaints, and countries with charts and data visualization
Export segments of subscribers from campaign reports for re-targeting purposes
Deployment(1 features)
Install Sendy on your own Apache/Linux web server with PHP and MySQL support, no ongoing hosting fees to Sendy
Integration(1 features)
API available for programmatic subscriber management and integrations
Integrations(1 features)
Integrates with popular apps like WordPress, Magento, Joomla, and Zapier for automation with thousands of apps
Cost Calculator
Pricing data not available for Sendy. Check their website for current pricing.