Replacement Guide

How to Build Your Own Mautic

Replace Mautic with a custom build. Free your marketing

Weekend Project
26 features2 integrationsOne weekend

Estimated Timeline

Based on 26 features at Weekend Project difficulty, expect about One weekend with AI-assisted development.

1
Setup & scaffolding
2 hours
2
Core features
4-6 hours
3
Polish & deploy
2 hours

Recommended Tech Stack

Next.js 14

Full-stack React framework with API routes and server components

Supabase

PostgreSQL database, auth, and real-time subscriptions

Tailwind CSS

Utility-first styling for rapid UI development

Resend

Transactional and marketing email delivery

Key Features to Replicate

Top features across 8 categories. See all 26 features

Email Delivery(3 features)

Dedicated IPPremium

Dedicated IP address for email sending available in Professional and Enterprise tiers

Sending Reputation MonitoringPremium

Monitor and maintain email sending reputation across all managed hosting tiers

Shared IPPremium

Shared IP address for email sending with high deliverability in Essential tier

Email Marketing(3 features)

Email Builder

Powerful drag-and-drop email creation tool with optimization for mobile and cross-client compatibility

Email Marketing

Create, personalize and A/B test marketing and transactional emails with drag-and-drop interface

Email Service

Included email delivery service with high deliverability, sending reputation monitoring, and optimization

Integration(3 features)

Custom Plugin SupportPremium

Support for custom plugins available in Enterprise tier

Integrations

Extensive integration capabilities to enhance and connect marketing ecosystem with third-party tools

REST API

Powerful REST API enabling developers to create bespoke integrations for seamless marketing ecosystem connection

Analytics(2 features)

Analytics

Data-driven insights and reporting focused on privacy and compliance to inform marketing decisions across the organization

Web Tracking

Gather valuable insights about visitor behavior while maintaining data privacy and compliance standards

Lead Management(2 features)

Lead Nurturing

Automate and optimize the lead journey from capture to conversion, enhancing marketing efficiency and effectiveness

Point Scoring

Customizable lead scoring system to identify and focus on high-quality prospects

Security(2 features)

Data Sovereignty

Self-hosting capabilities allowing full control and ownership of data with flexible hosting options avoiding vendor lock-in

Enterprise-grade SecurityPremium

Advanced security features including SSO available in Enterprise tier

AI(1 features)

Mautic with AIAI

AI-powered features to drive greater engagement for marketing operations

Automation(1 features)

Campaign Builder

Intuitive drag-and-drop interface for building complex marketing campaigns with easy design and optimization

Cost Calculator

Keep Paying Mautic

Monthly$275/mo
Yearly$3.3k/yr
5-Year Total$16.5k

Build It Yourself

Est. Build Time~2 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 YearSave $3.1k
SaaS
$3.3k
DIY
$240
3 YearsSave $9.2k
SaaS
$9.9k
DIY
$720
5 YearsSave $15.3k
SaaS
$16.5k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 26 features at very easy complexity.

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