SaaSipedia

Captiv8

captiv8.io
Marketing Automation
Weekend Project

End-to-End Influencer Marketing Platform

How to Replace Captiv8
Compare:vs DashThisvs Hippo Videovs Marin Software

Overview

Captiv8 unifies creators, commerce, and campaign performance into a single platform that combines enterprise-grade software with award-winning service. The platform enables brands to discover creators, plan strategies, activate campaigns, and measure ROI across the entire creator economy. It provides AI-powered insights, creator discovery, campaign management, and unified performance tracking for enterprise influencer marketing.

Features

23 features across 10 categories

AI(1)

Automated IntelligenceAI

By unifying data, enables AI/ML to deliver personalized, predictive insights, creative and trend identification in a fraction of the time it would take manually

Also in: monday.com, Notion, Airtable

API(1)

Open API for MMM Modeling

Open API for Multi-Touch Attribution modeling and real-time impact analysis

Also in: Hunter, Lacework, LiveKit

Activation(2)

Campaign Management at Scale

Ability to manage 50% more creators with ease through streamlined workflows

Campaign Workflows

Campaign workflows covering briefs, contracts, and payments management

Also in: Insider CDP, Lytics, RudderStack

Analytics(1)

Unified Insights

Know what's working, optimize performance, improve the benchmark in a continuous cycle

Also in: Hugging Face, Notion, Smartsheet

Commerce(3)

Affiliate Integration

Affiliate marketing program integration and management

Storefront Integration

Integration with brand storefronts for commerce activation

TikTok Shop Integration

Integration with TikTok Shop for direct commerce activation

Also in: Salesforce, Salesforce, HubSpot

Data Integration(1)

Single Source of Truth

Bringing together all data in one place from social platforms, business units, campaigns and partners to harness the full power of big data

Also in: Sisense, Lytics, mParticle

Discovery(4)

Audience Quality AnalysisAI

Audience quality metrics with CRM-based customer matching

Creator Graph

Comprehensive creator graph covering 15M+ creators with 95% of global influencers with 5K+ followers

Custom Brand Safety AlgorithmsAI

Custom brand safety algorithms to protect brand reputation

Dynamic Creator ScoringAI

Velocity & Commerce Indexes for creator evaluation

Also in: Metabase, Litmos, MLflow

Integration(1)

Multi-Platform Support

Support for TikTok, Facebook, Instagram, Twitter, and YouTube with API-integrated data

Also in: monday.com, Notion, Airtable

Measurement(6)

EMV Tracking

Earned Media Value tracking and measurement

Foot Traffic Tracking

Track foot traffic driven to physical retail locations

Pixel Tracking

Pixel tracking for cross-platform conversion measurement

Sales Tracking

Track sales performance from creator campaigns

Sentiment AnalysisAI

Sentiment tracking and analysis of campaign performance

Unified Paid + Organic ROI Dashboard

Unified dashboard showing both paid and organic ROI metrics

Strategy(3)

Creative Ideation & Content FrameworksAI

Creative ideation and content framework tools for campaign development

Strategic Planning

Strategic planning tools for creator marketing campaigns

Trend TrackingAI

Track trends, ideas, and competitive reporting for strategy development

Cost Calculator

Pricing data not available for Captiv8. Check their website for current pricing.

Build vs Buy

Should you build a Captiv8 alternative or buy the subscription? Estimate based on 23 features.

Buy Captiv8

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying Captiv8 saves ~$18,480 over 3 years vs building.

Estimates based on 23 features and a BuildScore of 5/5. Actual costs vary.

Integrations

8 known integrations

Analytics ToolsCRMFacebookInstagramTikTokTikTok ShopTwitterYouTube