Brevo

brevo.com
Marketing Automation
Few Days

Turn Every Email, SMS, Order Interaction into a Lifetime Customer

How to Replace Brevo

Overview

Brevo is an AI-powered all-in-one customer platform combining email marketing, SMS, WhatsApp, CRM, and automation tools. It enables businesses to manage the entire customer journey from marketing through sales to customer loyalty, with capabilities powered by AI agents (Aura) that handle marketing, sales, data analysis, and customer support tasks.

Features

62 features across 20 categories

AI(6)

AI Content GeneratorAI

Generate marketing copy using artificial intelligence

AI Send Time OptimizationAI

Automatically determine ideal send times for maximum engagement

Aura Conversations AgentAIPremium

AI agent that summarizes live chats, tailors replies to tone, and turns notes into polished messages

Aura Data AnalystAIPremium

AI agent that answers questions in plain language and transforms data into visual insights

Aura Marketing AgentAIPremium

AI agent that generates high-converting campaigns, auto-segments audiences, optimizes send times, and delivers dynamic product recommendations

Aura Sales AssistantAIPremium

AI agent that enriches contacts and accounts, automates deal creation, and sends sales emails

Also in: monday.com, Notion, Airtable

Administration(1)

Multi-Account ManagementPremium

Manage multiple accounts from one dashboard

Also in: Notion, Airtable, Smartsheet

Automation(1)

Marketing Automation

Guided automation and automation workflows to handle repetitive tasks

Also in: monday.com, Notion, Airtable

CRM(1)

Contact ScoringPremium

Score contacts based on engagement and behavior

Also in: monday.com, Setmore, HubSpot

Collaboration(1)

Multi-User Access

Invite multiple team members to collaborate on campaigns

Also in: Notion, Airtable, Obsidian

Conversations(3)

ChatbotAI

Automate replies to frequent questions using AI bot

Live Chat

Guide customers through their journey with real-time chat on website

Universal Inbox

Manage all conversations from email, WhatsApp, live chat, or social in one place

Also in: Brevo

Data Platform(7)

Custom ObjectsPremium

Create custom data objects for specific business needs

Dashboards & Data ExplorationPremium

Integrate with analytics tools and create advanced reports for better decision-making

Dataprep Custom RulesPremium

Get business-ready data by cleaning and reformatting using no-code recipes

Identity ResolutionPremium

Configure deduplication rules and create a single ID for each customer

Multiple Sources ImportPremium

Add data from any database, data warehouse, FTP, or via API

Scoring LibraryPremium

Apply scores like RFM or LTV to marketing strategies for better personalization

Universal Data ModelPremium

Structure data using standard business objects for higher consistency and scalability

Also in: Bird

Developer(1)

API Access

RESTful API access with SDKs and code libraries for developers

Also in: Klaviyo, Acuity Scheduling, Setmore

Ecommerce(1)

Advanced Ecommerce FeaturesPremium

Features specifically designed for ecommerce businesses

Email(1)

Dedicated IPPremium

Send from your own IP address to build reputation based on your domain and IP

Integration(2)

CMS Integration

Integrate with all major CMS tools via SMTP relay, webhook or plugin

Custom Data IntegrationsPremium

Build custom integrations with any data source

Loyalty(4)

Brevo Mobile WalletPremium

Connect with customers via mobile wallet for loyalty and engagement

Custom Loyalty EnginePremium

Build custom loyalty programs tailored to business needs

Loyalty ProgramPremium

Points and spending-based loyalty tiers with targeted offers and rewards

Mobile WalletPremium

Connect with customers via their mobile wallets and build customer loyalty

Marketing(11)

Advanced Segmentation

Segment audiences including web tracking for targeted campaigns

AI SegmentationAIPremium

Automatically segment audiences using artificial intelligence

Drag-and-Drop Campaign Editor

Create campaigns visually without coding knowledge

Email Marketing

Craft personalized campaigns with drag-and-drop editor and ready-to-use templates

Forms

Grow email lists and manage information requests with easy-to-embed custom forms

Landing Pages

Drive traffic and generate leads with expertly crafted templates or custom builds

Push Notifications

Web and mobile push notifications to ignite interest and catalyze conversions

Ready-Made Templates

Pre-built campaign templates to get started quickly

SMS Marketing

Send targeted messages straight to customers' phones

Visitor Intelligence

Start conversations or trigger automated messages based on visitor insights

WhatsApp MarketingPremium

Reach audience on the world's most popular messaging app

Optimization(1)

A/B Testing

Test campaign variations to optimize performance

Reporting(4)

Advanced Email Reporting

Detailed reports on email campaign performance and engagement

Basic Reporting & Analytics

View campaign performance and engagement metrics

Click Heatmaps, Geography & Device Reports

Analyze where users click, their geographic location, and device usage

Sales Reports

Analyze sales revenue, win rates, and team performance with dedicated reports

Sales(4)

Meetings

Let clients book meetings easily and host calls with seamless video conferencing

Sales Pipelines

Customize your pipeline and track deals at every stage

Shared Inbox

Keep team on same page with shared customer emails, tasks, and notes

VoIP Phone

Make and receive calls, access contact information and call recordings

Security(1)

SSO & SAMLPremium

Single sign-on and SAML authentication for enterprise security

Support(5)

CSM SupportPremium

Dedicated Customer Success Manager for enterprise accounts

Deliverability Specialist SupportPremium

Dedicated support from deliverability specialists

Email Support

Customer support via email

Phone SupportPremium

Customer support via phone

Tailored OnboardingPremium

Custom onboarding experience for enterprise customers

Tracking(1)

Web & Event Tracking

Track customer interactions and events across your website

Transactional Messaging(6)

Email Deliverability

Send emails from A to B without delay with 99% delivery rate guarantee

Extended Log Retention

Extended retention of logs to ensure compliance and history tracing of messages

Inbound Parsing

Ready-to-integrate inbound parser for two-way email exchanges

Personalization

Customize transactional templates with customer names, prices and products

Transactional Email API

Send transactional emails, SMS and WhatsApp via API

Transactional Messages

Send transactional emails, SMS and WhatsApp messages with 99% deliverability

Pricing

Free

Free forever, no credit card needed
  • Email marketing
  • SMS marketing
  • WhatsApp marketing
  • Forms
  • Transactional messaging
  • Push notifications
  • Landing pages
  • Basic reporting & analytics
  • Advanced segmentation
  • Drag-and-drop editor
  • Ready-to-use templates
  • Up to 300 emails per day after approval
  • Email support

Starter

See pricing
  • From 5,000 emails per month
  • No Brevo logo
  • Sales Essentials
  • Drag-and-drop email editor
  • Ready-to-use templates
  • Advanced segmentation including web tracking
  • Marketing automation
  • A/B testing
  • Basic reporting & analytics
  • Email support

Standard

Popular
See pricing
  • Everything in Starter
  • Click heatmaps, geography & device reports
  • 1 page included
  • Sales Essentials
  • Advanced email reporting
  • Web & event tracking
  • Contact scoring

Professional

See pricing
  • Everything in Standard
  • From 150,000 emails per month
  • Additional marketing channels
  • WhatsApp marketing
  • Pop-ups
  • Mobile & Web Push
  • Multi-user access (10 seats included)
  • Sales Advanced
  • AI segmentation
  • AI Data Analyst
  • Phone support
  • Advanced ecommerce features

Enterprise

Custom
  • Everything in Professional
  • 1M+ contacts support
  • Custom solutions
  • Full data control
  • Sales Advanced
  • Deliverability Specialist support
  • Multi-account management
  • Custom objects
  • Brevo Mobile Wallet
  • Custom loyalty engine
  • Custom data integrations
  • Dedicated IP
  • SSO & SAML
  • Tailored onboarding
  • CSM support

Cost Calculator

Pricing data not available for Brevo. Check their website for current pricing.

Build vs Buy

Should you build a Brevo alternative or buy the subscription? Estimate based on 62 features.

Buy Brevo

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$48,000
Maintenance$720/mo
3-year total$73,920
Dev time~4 months

Buying Brevo saves ~$73,920 over 3 years vs building.

Estimates based on 62 features and a BuildScore of 4/5. Actual costs vary.

Integrations

5 known integrations

150+ leading digital toolsAnalytics toolsCMS platformsCRM toolsEcommerce platforms