Bird

sparkpost.com
Marketing Automation
Weekend Project

The most trusted Email API at global scale

How to Replace Bird

Overview

Bird is a unified AI-native platform that delivers email, SMS, voice, and WhatsApp communications at enterprise scale. The platform powers almost 40% of all B2B and B2C emails worldwide and provides customer lifecycle management, data orchestration, and marketing automation capabilities for Fortune 500 companies.

Features

55 features across 21 categories

AI(1)

Smart PersonalizationAI

AI-powered personalization that adapts to customer behavior

Also in: monday.com, Notion, Airtable

Account Management(1)

SubaccountsPremium

Create and manage multiple subaccounts for team organization

Also in: Keeper, 1Password, Bitwarden

Alerting(2)

Proactive AlertsAI

Instant notifications for spam traps or blocklist issues before they impact deliverability

Real-time Alerting

Real-time alerts for email delivery issues

Also in: Splunk, Lacework, Dashlane

Analytics(10)

42 Unique Metrics

Detailed email performance metrics for deeper understanding of campaign effectiveness

Competitive TrackerPremium

Market intelligence from 250,000+ brands across 100+ industries to benchmark and optimize performance

Deliverability & Analysis ReportingPremium

Comprehensive deliverability and campaign analysis reports

Email Health Score

Scoring system to monitor email health and deliverability

Engagement Insights

Insights into email engagement metrics and user behavior

Inbox TrackerAIPremium

Real-time ISP monitoring, reputation insights, and automated deliverability optimization

Predictive AnalyticsAI

AI-powered analytics to see revenue before it happens

Real-time Monitoring

Track bounces, blocks, and delays instantly to make immediate adjustments

Searchable Email Event DataPremium

Search and access detailed email event history

Signals Predictive AnalyticsAI

Predictive analytics for email performance optimization

Also in: Hugging Face, Notion, Smartsheet

Automation(2)

Marketing AutomationAI

Set up campaigns once and let AI optimize them continuously

Multichannel Orchestration

Reach customers across email, SMS, WhatsApp, and other channels

Also in: monday.com, Notion, Airtable

Compliance(5)

GDPR CompliancePremium

GDPR compliant for European data protection

HIPAA CompliancePremium

HIPAA compliant for healthcare organizations

ISO/IEC 27001 CertificationPremium

ISO/IEC 27001:2022 certified for information security

Privacy ControlsPremium

Maintain full compliance with global email and privacy regulations

SOC II CompliancePremium

SOC II Type II certified for security and compliance

Also in: Insider CDP, Airtable, 1Password

Data Platform(2)

Custom Data Modeling

Create custom objects and model complex relationships

Customer Data Platform

Unified customer data with real-time signals and custom data modeling

Also in: Brevo

Deliverability(3)

Automated IP WarmupAIPremium

Automatic IP warmup process for new dedicated IPs

Recipient ValidationPremium

Validate email recipients to improve deliverability

Spam Trap MonitoringAI

Monitor and avoid spam traps to maintain sender reputation

Delivery(1)

Adaptive DeliveryAI

Algorithm that adjusts email traffic in real-time based on receiving server responses

Developer Tools(4)

API Access

Programmatic access via REST API

Comprehensive SDKs

Development kits for Node, PHP, Java, and other popular programming languages

Custom Webhooks

Custom webhook integration for real-time event notifications

Inbound Email WebhooksPremium

Webhooks for inbound email handling

Email(2)

Email API

Reliable API for email sending with 99.99% uptime and guaranteed delivery

SMTP Relay

SMTP relay for email sending

Email Features(3)

Advanced Templates and Snippets

Advanced email template builder and reusable snippets

Dynamics AMP Emails

Support for dynamic AMP email content

Scheduled SendingPremium

Schedule email sends for optimal delivery timing

Infrastructure(5)

Auto-scaling Technology

Maintain consistent performance whether sending hundreds or billions of messages

Dedicated IPPremium

Dedicated IP addresses included with premium tier

Momentum MTAPremium

Customizable MTA infrastructure for email sending tailored to unique business requirements

Power MTAPremium

On-premises server software for high-volume senders requiring complete ownership and control

Unlimited Dedicated IP AddressesPremium

No limit on number of dedicated IP addresses for enterprise

Integrations(1)

Pre-built Integrations

Seamless connections with popular platforms through integration library

Messaging(1)

WhatsApp Business APIAI

Send rich media messages with AI-optimized timing for customer service and personalized engagement

Optimization(1)

A/B TestingPremium

Built-in A/B testing for campaign optimization

SMS(1)

SMS API

Global SMS delivery with <2.5 second delivery for 95% of messages and local numbers in 140+ countries

Security(4)

Data EncryptionPremium

Enterprise-grade encryption for data security

Enterprise SecurityPremium

Authentication, notifications, and security features for enterprise deployments

Granular Access ControlPremium

Fine-grained access control for user permissions

Okta Single Sign-OnPremium

Okta SSO integration for enterprise authentication

Segmentation(1)

Segmentation

Create segments for targeted campaigns

Support(4)

Custom Support PlansPremium

Tailored support plans for enterprise customers

Dedicated Technical Account ManagerPremium

Dedicated TAM for enterprise customers

Expert ConsultingPremium

Access to dedicated deliverability specialists

Online Support

Online support for all tiers

Voice(1)

Voice API

Two-way voice calling with global coverage for authentication, notifications, and customer engagement

Pricing

Starter

Contact sales
  • Send with API or SMTP Relay
  • Signals Predictive Analytics
  • Email Health Score
  • Real-time Alerting
  • Spam Trap Monitoring
  • Engagement Insights
  • Dynamics AMP Emails
  • Advanced Templates and Snippets
  • 2 Custom Webhooks
  • Online Support

Premier

Popular
Contact sales
  • All Starter features
  • Searchable Email Event Data
  • 5 Custom Webhooks
  • Advanced Templates and Snippets
  • Inbound Email Webhooks
  • 15 Subaccounts
  • Scheduled Sending
  • A/B Testing
  • Dedicated IP Included
  • Automated IP Warmup
  • Online Support

Enterprise

Custom
  • All Premier features
  • Dedicated Technical Account Manager
  • Deliverability & Analysis Reporting
  • Unlimited Dedicated IP Addresses
  • Custom Support Plans
  • For +5M emails monthly

Cost Calculator

Pricing data not available for Bird. Check their website for current pricing.

Build vs Buy

Should you build a Bird alternative or buy the subscription? Estimate based on 55 features.

Buy Bird

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$36,000
Maintenance$540/mo
3-year total$55,440
Dev time~3 months

Buying Bird saves ~$55,440 over 3 years vs building.

Estimates based on 55 features and a BuildScore of 5/5. Actual costs vary.

Integrations

1 known integrations