HubSpot Forms

hubspot.com/products/marketing/forms
Marketing Automation
Weekend Project

Free Online Form Builder - Generate leads from your website using a powerful online form builder

How to Replace HubSpot Forms

Overview

HubSpot Forms is a drag-and-drop form builder that enables users to create custom lead capture forms without coding. Forms automatically sync with HubSpot's CRM to capture visitor information and enable automated follow-up campaigns. The tool helps convert anonymous website visitors into qualified leads through customizable templates, automation, and personalization features.

Features

49 features across 29 categories

AI(2)

Free Chatbot BuilderAI

Qualify leads, book meetings, provide customer support, and scale one-to-one conversations with chatbots

Predictive Lead Scoring SoftwareAIPremium

Prioritize accounts and leads most likely to close with automated lead scoring

Also in: monday.com, Notion, Airtable

Account Management(1)

ABM SoftwarePremium

Unite marketing and sales teams with collaborative tools for account-based buying

Also in: Keeper, 1Password, Bitwarden

Administration(1)

User PermissionsPremium

Keep teams organized and efficient by granting every user access to the right assets

Also in: Notion, Airtable, Smartsheet

Advanced Functionality(1)

Exit Intent FormsPremium

Capture leads using exit intent technology to prevent visitor abandonment

Also in: Ninja Forms

Advertising(1)

Ads SoftwarePremium

Create targeted ad campaigns and see which ads are turning prospects into customers

Automation(3)

Automated Email Follow-ups

Automatically send follow-up emails after a visitor completes a form

Lead Nurturing Campaigns

Enroll contacts in advanced lead nurturing campaigns to convert visitors into qualified leads and customers

Marketing Automation SoftwarePremium

Spend less time on busy work by automating email campaigns, lead scoring, and more

Also in: monday.com, Notion, Airtable

Campaign Management(1)

CampaignsPremium

View, manage, and act on campaign priorities directly within marketing software

Content(4)

AI Paragraph RewriterAIPremium

Easily generate, edit, and repurpose copy with an AI paragraph rewriter

Dynamic ContentPremium

Dynamically update content across website quickly using CRM objects or HubDB

Free AI Blog WriterAI

Create compelling blog posts in a flash with HubSpot's AI blog writer

Free AI Content GeneratorAI

Generate blog posts, website copy, social posts, and more with HubSpot's AI content generator

Also in: Squarespace, Hunter, Notion

Conversion(1)

Calls-to-ActionPremium

Convert more visitors into qualified leads with calls-to-action you can personalize, test, and optimize

Customer Service(1)

Free Live Chat Software

Connect with website visitors in real time to convert leads, close deals, and provide support

Customization(2)

Custom Calls-to-ActionPremium

Customizable calls-to-action that encourage users toward desired behaviors

Custom ObjectsPremium

Add custom fields to HubSpot Smart CRM to automate workflows and dive deeper into data

Data Enrichment(1)

Contact Information Enrichment

Form submissions enriched with contact's previous activity on site

Deployment(1)

Standalone Web Pages

Deploy forms as standalone landing pages in addition to embedding them within websites

Editor(2)

Drag-and-Drop Editor

Visual editor to create custom forms by dragging and dropping elements without coding

WYSIWYG Editor

What you see is what you get editor for both forms and landing pages

Email(1)

Dedicated IP AddressPremium

Ensure marketing emails get delivered using a dedicated IP address

Email Marketing(3)

AI Email WriterAIPremium

Write emails in a fraction of the time using HubSpot's AI email writer

Email Marketing Tools

Create, personalize, and optimize marketing emails without waiting on designers or IT

Free Newsletter Builder

Create beautiful, engaging emails and send them to targeted contact lists

Integration(4)

CRM Integration

Automatic capture of form submissions into HubSpot's Smart CRM for lead management and nurturing

HubSpot Salesforce IntegrationPremium

Sync HubSpot with Salesforce for a reliable, two-way integration

Salesforce IntegrationPremium

Direct integration between Salesforce and HubSpot's CRM tools to keep customer data organized and up-to-date

WhatsApp IntegrationPremium

Connect WhatsApp to HubSpot to seamlessly connect with customers and track conversations

Lead Management(1)

Free Lead Management & Tracking Software

Manage all lead records in one centralized database to streamline outreach

Logic(2)

Conditional LogicPremium

Guide users through forms based on their choices to create personalized experiences and reduce form abandonment

Conditional RedirectsPremium

Redirect form submitters to different pages based on their responses to increase conversions

Media(1)

Video HostingPremium

Embed videos and measure their performance in marketing and customer service collateral

Organization(1)

Data PartitioningPremium

Keep data from specific forms separate for each individual team

Personalization(1)

Dynamic FieldsPremium

Personalize each form with dynamic fields that adapt to the person filling them out

Reporting(2)

Form Analytics

Built-in reporting to track form views, conversion rate, submissions, and automatically create visualizations of metrics

Marketing Analytics & Dashboard SoftwarePremium

Measure performance for marketing campaigns with built-in analytics, reports, and dashboards

SEO(2)

Free Meta Description GeneratorAI

Use AI to generate compelling meta descriptions and titles that boost clickthrough rates in search

SEO Marketing SoftwarePremium

Use in-editor SEO recommendations to increase organic search traffic

Security(2)

Free SSL Certificate

Secure content and lead data with standard SSL on all HubSpot-hosted content

Spam Filtering

Automatically filter out spam form submissions

Segmentation(1)

List SegmentationPremium

Create a targeted list of contacts to deliver more personalized marketing campaigns

Social Media(3)

AI Social Media Caption GeneratorAIPremium

Create engaging copy for social media posts in a flash with an AI caption generator

Breeze Social Media AgentAIPremium

Analyze performance, industry data, and best practices to craft compelling social content

Social Media Management SoftwarePremium

Prioritize social interactions to spend more time with people who matter most

Templates(2)

Multi-step FormsPremium

Gather information incrementally over multiple interactions instead of overwhelming visitors with lengthy questionnaires

Pre-built Templates

Professional form templates for different lead generation goals including contact forms, event registration, ebook downloads, and newsletter signups

UX(1)

Form ShorteningPremium

Simplify form-filling by using existing data to autofill fields so visitors only see fields needing new information

Pricing

Free

Free
  • Drag-and-drop form editor
  • Pre-built templates
  • CRM integration
  • Automated email follow-ups
  • Spam filtering
  • Lead nurturing campaigns
  • Form analytics
  • Standalone and embedded forms
  • Contact information enrichment
  • Free live chat
  • Free chatbot builder
  • Free AI content generator
  • Free meta description generator
  • Free newsletter builder
  • Free SSL certificate
  • Free lead management and tracking

Starter

Custom
  • All free features
  • Advanced features

Professional

Custom
  • All free and Starter features
  • Advanced features

Enterprise

Custom
  • All free, Starter, and Professional features
  • Advanced features

Cost Calculator

Pricing data not available for HubSpot Forms. Check their website for current pricing.

Build vs Buy

Should you build a HubSpot Forms alternative or buy the subscription? Estimate based on 49 features.

Buy HubSpot Forms

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$24,000
Maintenance$360/mo
3-year total$36,960
Dev time~2 months

Buying HubSpot Forms saves ~$36,960 over 3 years vs building.

Estimates based on 49 features and a BuildScore of 5/5. Actual costs vary.

Integrations

2 known integrations

SalesforceWhatsApp