Oracle Eloqua Marketing Automation

Engage buying groups and align with sales teams on shared revenue goals with account-centric campaigns

Leverage AI to efficiently select the right audiences, quickly create personalized campaign assets, engage customers intelligently with relevant emails at the right time

Optimize key elements of campaign email templates, such as subject line, with AI capabilities

Gain a clear view of each account's level of engagement to identify and prioritize conversation-ready opportunities

Get a holistic view of Eloqua instance to monitor overall system health in one place with all activity and usage metrics

Track and measure performance and business impact with detailed reports and dashboards

Create lead management and data management automated workflows utilizing event listeners that quickly respond to changes in contact records, custom data, and lead scores

Trigger program actions in real time based on lead score changes or new contact creation

Automate repetitive manual tasks and simplify campaign management with intuitive workflow automation

Set program triggers such as changing lead scores or gaining new contacts to automate repetitive manual tasks

Adapt each customer's journey based on their actions with dynamic campaign paths

Orchestrate personalized campaigns across channels at scale with guided campaign workflows

Create optimized, personalized nurture and cross-channel campaigns from simple to sophisticated using intuitive drag-and-drop interface

Empower non-technical marketers to deploy campaigns via step-by-step workflows designed for specific marketing tactics with prebuilt audience segments

Quickly create brand-compliant content with reusable Content Blocks for responsive, brand-consistent emails and landing pages

Design and create progressive forms and dynamic emails and landing pages to engage with customers and adapt to their evolving interests in real time

Create beautiful landing pages with dynamic and personalized content based on digital behaviors of each prospect without IT assistance

Ingest and utilize data from first- and third-party sources to launch sophisticated and personalized campaigns

Maintain a cleaner contact database by easily integrating the contact washing app with programs for data hygiene

Manage and unify data at scale with security and speed across multiple sources

Connect Eloqua with CRMs via plug-and-play and secure cloud apps to automatically route engaged leads and conversation-ready opportunities to sales team in minutes

Extensible platform offering adaptability for current and future business models with more than 500 prebuilt integrations

Native integration with Oracle CX suite and extended ecosystem supporting connected customer experience across marketing, sales, and service

Connect with Oracle Sales for seamless CRM integration and lead routing

Integrate with Oracle Unity for enhanced data management and customer intelligence capabilities

Automatically aggregate scores at account level to qualify and deliver conversation-ready opportunities to Oracle CX Sales

View contact details for each lead including activities, lead score, and other real-time behavioral data with recommended actions based on activity

Manage and score leads with guided workflows and real-time lead qualification processes

Push highly qualified leads into CRM system within minutes through app-based lead routing system for quick sales team engagement

Run sophisticated lead-scoring models concurrently and easily configure the profile and engagement criteria for each model without the help of IT

Score leads based on both profile and behavioral data in real-time across multiple campaigns, products, business units, and regions with automatic re-scoring based on recency

Track campaign engagements and access sales tools via mobile app

Deploy campaigns across multiple channels including email, native SMS messaging, display search, web, video, and social using intuitive drag-and-drop interface

Handle massive data volumes while enabling peak performance with enterprise-grade scalability and reliability metrics

Improve speed-to-lead time by using Oracle Unity, Oracle Sales, and other CRM cloud apps for integration and webhooks instead of external calls

Visualize aggregated account engagement and identify highly engaged accounts with custom account analytics for ABM campaigns

Easily measure and compare campaign performance with metrics for in/outbound activity and response rates

See revenue attribution to marketing campaigns to analyze overall campaign performance and marketing ROI for further improvement

Access comprehensive performance overview for emails sent within a specified time frame including opens, clickthroughs, form submissions, and more

Understand program performance with more than 70 prebuilt reports and dashboards that are easily customizable for tracking metrics that matter for business goals

Provide sales team with brand compliant, marketing-approved email templates for quick and easy communications with personalization capabilities

Enable sales team to engage prospects directly with brand-approved email communications and track engagements via CRM, Microsoft Outlook, or mobile app

Share contacts' marketing activity, account details, and profile data with sales in real time to prepare for customer engagement and faster deal closure

Identify high-potential buyers and drive engagement with additional third-party information from integrations with LinkedIn, 6sense, and other ABM vendors

Data is securely stored and processed on Oracle Cloud Infrastructure with enterprise-grade performance and security

Combine behavioral and firmographic data from various sources to build, filter, and segment audiences for precise targeting based on specific attributes and interests