Adobe Marketo Engage

Assisted responses for sales agents powered by Adobe generative AI within the Dynamic Chat functionality.

Provide a specific view into the most engaged accounts at any moment in time.

Let sales teams view marketing activities in a dashboard, including interesting moments and Dynamic Chat insights.

Drill into lead, contact, account, or opportunity details, and track account web activities to monitor behaviors such as email opens, website visits, and more.

Give sales a bird's-eye-view timeline of their lead, contact, account, and opportunities.

Leverage the bi-directional data flow between Marketo Engage and Salesforce campaigns to eliminate the need for manual creation and updates by the sales team.

Native, bi-directional, and real-time data integration with Salesforce, Microsoft, and Veeva CRMs ensures that sales and marketing look at shared data and stay in lockstep.

Keep sales from working on cold leads by letting buyers receive negative points for actions or qualities, indicating the lead isn't a great fit or no longer engaging. Leads can be docked for unsubscribing, not responding to any emails in a nurture campaign, or indicating interest in a different product line.

Use demographic, firmographic, and behavioral data to score leads and ensure sales teams work on the right opportunities with the most engaged prospects. Leads are scored based on contact behaviors that can change their scores either up or down.

The live chat functionality within Adobe Dynamic Chat delivers free-form, two-way conversations between your website visitors and your live sales agents, including conversation summaries and assisted responses for sales agents.

Automatic conversation summaries provided within Dynamic Chat for sales agents.

Use the alert info token to send detailed email alerts triggered by defined activities to relevant team members such as sales owners and partners that include lead details, links to the CRM lead record, campaign information, and more.

Get instant notifications from your leads and contacts over email or a mobile device anytime and anywhere.

Alert sales reps to each revenue opportunity using rich details from Marketo Engage. This lets them respond faster and better address the prospect's motivations for purchasing.

Leverage an extension of the Sales Insight capabilities to empower sales teams to engage directly with customers and prospects.

Improve sales productivity with buyer engagement data available directly inside the CRM interface. This lets sales reps prioritize leads and have timely and relevant conversations with customers based on their recent engagements.