Extu

incentivesolutions.com
Marketing Automation
Weekend Project

Pricing for Every Budget

How to Replace Extu

Overview

Extu is a channel marketing and incentive rewards platform designed to help businesses grow revenue through partner programs. The platform offers transparent pricing with modern solutions, no hidden fees, and enterprise-level channel marketing without enterprise-level costs.

Features

22 features across 13 categories

Analytics(2)

Performance TrackingPremium

Optional performance tracking and analytics

Quarterly End-User Survey

Regular surveys to gather end-user feedback and insights

Also in: Hugging Face, Notion, Smartsheet

Content Marketing(3)

Brand-Sponsored Content

Custom branded content creation for marketing campaigns

Custom Featured ArticlePremium

Custom articles created monthly for premium tiers

Industry-Related Thought Leadership Articles

Curated thought leadership content for channel partners

Also in: WebFX, Semrush, Copy.ai

Creative Services(1)

Creative Campaigns

Custom creative campaign design services

Events(1)

Webinar and Invite ServicesPremium

Webinar hosting and invitation services at campaign launch

Incentives(2)

Additional Point Purchases

Ability to purchase additional points/rewards as needed

Reward Modules

Access to all reward modules for incentive programs

Marketing(1)

Monthly Newsletter

Regular monthly newsletters for channel partners and end-users

Also in: Squarespace, monday.com, WordPress.com

Marketing Automation(1)

Drip Feed to Social

Automated content distribution to social media channels

Also in: Lytics, Acxiom, Calendly

Media Buying(1)

Regional Media BuyPremium

Regional media purchasing and placement services

Reporting(2)

Build Pipeline & Closed Sales Tracking

Track pipeline development and closed sales metrics

ROI Tracking and Reporting

Comprehensive ROI tracking and detailed reporting

Security(1)

SOC 2 Compliance

Platform meets SOC 2 compliance standards

Support(5)

Dedicated Campaign Marketing Support Rep

Assigned support representative for campaign management

Email/Chat Support

Email and chat-based customer support

Full Service Account ManagerPremium

Dedicated account manager for full-service support

Monthly Support Hours

Monthly allotment of support hours for assistance

Tier 1 SupportPremium

Priority tier 1 technical support

Training(1)

Admin Training

Training for administrators on platform usage

Web(1)

Custom Microsite

Per-product custom microsites for lead generation

Pricing

Standard Marketing

$35,000 for Six-Month Program
  • Monthly newsletter
  • Drip feed to Social
  • Industry-related thought leadership articles
  • Brand-Sponsored Content
  • Custom Microsite (per product)
  • Dedicated Campaign Marketing Support Rep
  • Quarterly End-User Survey
  • Build Pipeline, Closed Sales
  • ROI Tracking, Reporting

Premium Marketing

$47,000 for Six-Month Program
  • Monthly newsletter
  • Drip feed to Social
  • Industry-related thought leadership articles
  • Brand-Sponsored Content
  • Custom Microsite (per product)
  • Dedicated Campaign Marketing Support Rep
  • Quarterly End-User Survey
  • Build Pipeline, Closed Sales
  • ROI Tracking, Reporting
  • One custom article each month

Premium Plus Marketing

Popular
$64,500 for Six-Month Program
  • Monthly newsletter
  • Drip feed to Social
  • Industry-related thought leadership articles
  • Brand-Sponsored Content
  • Custom Microsite (per product)
  • Dedicated Campaign Marketing Support Rep
  • Quarterly End-User Survey
  • Build Pipeline, Closed Sales
  • ROI Tracking, Reporting
  • Additional newsletter send each month
  • Webinar and Invite services at Campaign Launch
  • Regional Media Buy
  • Two custom articles each month

Standard Incentives

Starting at $12,000/year
  • Access to all reward modules
  • 5 Support Hours per Month
  • Additional Point Purchases
  • Creative Campaigns
  • Email/Chat Support
  • Admin Training

Custom Incentives

Starting at $18,000/year
  • Access to all reward modules
  • 5 Support Hours per Month
  • Additional Point Purchases
  • Creative Campaigns
  • Email/Chat Support
  • Admin Training
  • Tier 1 Support
  • Full Service Account Manager
  • Performance Tracking (optional)

Full Service Custom

$10K setup fee + $6K/month
  • Custom Programs
  • Full Service Account Manager
  • Performance Tracking

Cost Calculator

Keep Paying Extu

Monthly$1000/mo
Yearly$12k/yr
5-Year Total$60k

Build It Yourself

Est. Build Time~2 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 YearSave $11.8k
SaaS
$12k
DIY
$240
3 YearsSave $35.3k
SaaS
$36k
DIY
$720
5 YearsSave $58.8k
SaaS
$60k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 22 features at very easy complexity.

Build vs Buy

Should you build a Extu alternative or buy the subscription? Estimate based on 22 features.

Buy Extu

Monthly cost$10,000/mo
3-year total$360,000
Time to deployDays

Build Your Own

Better Value
Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Building could save ~$341,520 over 3 years.

Estimates based on 22 features and a BuildScore of 5/5. Actual costs vary.