Experian Marketing Services

Activate audiences across every major channel from connected TV (CTV) to social media with confidence using curated segments and premium inventory for real-time optimization

Activate and measure campaigns across connected TV environments with impression matching and audience targeting capabilities

Reach audiences at scale across programmatic channels with precise audience targeting and reach

Reach desired consumers across social media channels with data-driven audience targeting and campaign optimization

Connect ads to real-world outcomes from online purchases to in-store visits, dealership visits, credit line or loan openings to measure campaign effectiveness and maximize ROI

Provides a complete picture of customers including demographics, behaviors, interests, and intent, powered by the industry's #1 ranked marketing data to enrich first-party data and build precise audiences

Increase impression matching across web, mobile, and connected TV environments for improved campaign reach

Enrich first-party data with Experian's marketing data to build more complete customer profiles

Eliminate data silos and unify fragmented signals to build a complete picture of audience with clean data foundation and persistent identity spine for enriched consumer profiles and data-driven segmentation

Links offline and digital data for a complete, cross-channel consumer profile with 250 million individuals and over four billion digital IDs for accurate cross-device targeting, greater reach, and stronger measurement

Optimize campaigns in real time across channels to drive stronger performance and improve efficiency

Help create data-driven international marketing strategies with localized audience insights and activation

Ensure accurate targeting across multiple devices through persistent identity spine and digital ID matching