Tealium AudienceStream CDP

The intelligent real-time customer data stream for AI applications and workflows

Predictive machine learning capabilities to anticipate customer behavior and provide insights for high/low-value customer identification

Activate customer data directly from your data cloud with zero duplication

Use business rules to trigger real-time action or analysis in integrated systems leveraging cross-channel insights

Access a continuous view of customers as they engage over time and across venues through configurable, patented visitor stitching

Build customizable badges to identify visitor behavior patterns unique to your business and enable quick action

Create a unified view of customers across all channels and touchpoints

Own the customer experience moment with real-time intelligence and action

Connect AudienceStream CDP to custom destinations, automate workflows, transform incoming data, and create advanced campaigns with JavaScript code

Collect customer data from web, mobile applications, IoT, servers, kiosks, and offline sources in real-time

Collect data server-side in addition to client-side to ensure comprehensive customer engagement

Infrastructure approach ensuring data is understood as it is collected for real-time insights and activation

Automate the ingestion of data from data warehouses, CRMs, or other cloud applications with no code

Build persistent customer profiles with custom attributes that continually stitch data together as new devices become known

Standardize customer data from any source to create consistent, quality data for activation

Leverage both event-level and customer-level data to ensure comprehensive insights for customer engagement

Enrich customer profiles with custom attributes allowing you to define insights with any data flowing in

Create new profiles instantly upon user interaction and personalize engagement as customers progress from anonymous to known

Constructs highly accurate, comprehensive, and actionable customer profiles by automatically stitching together IDs across devices and venues in real-time

Connect to email, marketing automation, online advertising, social, CRM platforms, and other marketing technologies for real-time activation

Manage data flow from a central hub with consent and compliance capabilities, including HIPAA, ISO 27001, ISO 27018, Privacy Shield, and SSAE18 SOC 2 certifications

Segment audiences based on customer behavior, engagement insights, and milestones to deploy across integrated systems