Replacement Guide

How to Build Your Own Tealium AudienceStream CDP

Replace Tealium AudienceStream CDP with a custom build. The Most Trusted CDP - Unify your customer data and power real-time audience engagement with a data-first Customer Data Platform

Weekend Project
22 features10 integrationsOne weekend

Estimated Timeline

Based on 22 features at Weekend Project difficulty, expect about One weekend with AI-assisted development.

1
Setup & scaffolding
2 hours
2
Core features
4-6 hours
3
Polish & deploy
2 hours

Recommended Tech Stack

Next.js 14

Full-stack React framework with API routes and server components

Supabase

PostgreSQL database, auth, and real-time subscriptions

Tailwind CSS

Utility-first styling for rapid UI development

Key Features to Replicate

Top features across 8 categories. See all 22 features

Data Management(4 features)

Comprehensive Customer Profiles

Build persistent customer profiles with custom attributes that continually stitch data together as new devices become known

Data Standardization

Standardize customer data from any source to create consistent, quality data for activation

Event-Level and Customer-Level Data

Leverage both event-level and customer-level data to ensure comprehensive insights for customer engagement

Profile Enrichment

Enrich customer profiles with custom attributes allowing you to define insights with any data flowing in

Activation(2 features)

CloudStreamPremium

Activate customer data directly from your data cloud with zero duplication

Real-Time Activation and Orchestration

Use business rules to trigger real-time action or analysis in integrated systems leveraging cross-channel insights

Analytics(2 features)

Cross-Channel Intelligence

Access a continuous view of customers as they engage over time and across venues through configurable, patented visitor stitching

Custom Badges

Build customizable badges to identify visitor behavior patterns unique to your business and enable quick action

Data Collection(2 features)

Real-Time Data Collection

Collect customer data from web, mobile applications, IoT, servers, kiosks, and offline sources in real-time

Server-Side Data Collection

Collect data server-side in addition to client-side to ensure comprehensive customer engagement

Identity Resolution(2 features)

Identity Resolution

Create new profiles instantly upon user interaction and personalize engagement as customers progress from anonymous to known

Patented Visitor Stitching Technology

Constructs highly accurate, comprehensive, and actionable customer profiles by automatically stitching together IDs across devices and venues in real-time

AI Integration(1 features)

Tealium AIStreamAIPremium

The intelligent real-time customer data stream for AI applications and workflows

AI/Predictive Analytics(1 features)

Tealium Predict MLAIPremium

Predictive machine learning capabilities to anticipate customer behavior and provide insights for high/low-value customer identification

Core CDP(1 features)

Single Customer View

Create a unified view of customers across all channels and touchpoints

Cost Calculator

Pricing data not available for Tealium AudienceStream CDP. Check their website for current pricing.

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