SaaSipedia

FullContact

fullcontact.com
Customer Data Platform
Weekend Project

Identity Resolution - Identify Your Website Visitors, Map Their Customer Journey, and Convert More High-Intent Leads

How to Replace FullContact
Compare:vs CustomerLabsvs CustomerLabsvs Insider CDP

Overview

FullContact is an identity resolution platform that helps businesses identify website visitors, transform fragmented customer data into unified records, and enrich customer profiles with 900+ data attributes. It provides a single source of truth for customer data across martech platforms, consumer brands, and publishers to enable personalized customer experiences and improve conversion rates.

Features

12 features across 12 categories

AI(1)

Identity Resolution for AI AgentsAI

Supports linking multiple identifiers into a single customer record to provide AI agents with a single source of truth

Also in: monday.com, Notion, Airtable

Analytics(1)

Behavioral Insights

Resolve user identities with 700+ behavioral insights to boost match rates up to 85%

Also in: Hugging Face, Notion, Smartsheet

Customer Intelligence(1)

Customer Recognition

Enable platforms to deliver a true single customer view for customer recognition

Also in: Chatlio, TeamSupport, Reltio

Data Analysis(1)

CRM Contact Fragment Analysis

See how many contact fragments in your CRM or CDP belong to the same person

Also in: Sisense, Metabase, Microsoft 365

Data Enrichment(1)

ENRICH

Append 900+ unique data attributes to new and existing customer records

Also in: Seamless AI, Lusha, Chili Piper

Data Management(1)

First-Party Data Management

Organize and enhance first-party data to create consistent customer experiences across operations, product development, sales and marketing

Also in: monday.com, Notion, Airtable

Data Unification(1)

RESOLVE

Transform individual fragments of data into dynamic, unified customer records

Also in: Tealium, RudderStack, Experian Marketing Services

Marketing(1)

Media Amplification

Amplify media reach through customer data

Also in: Squarespace, monday.com, WordPress.com

Personalization(1)

Personalization

Power personalization across customer touchpoints

Privacy(1)

Privacy-First Data Handling

No handling of PII necessary with full control of own data maintained

Targeting(1)

Hyper-Targeted Engagement

Transform anonymous website traffic into precise customer segments by connecting online and offline data

Website Visitor Identification(1)

IDENTIFY

Create a stream of high-intent leads by identifying visitors on your website

Cost Calculator

Pricing data not available for FullContact. Check their website for current pricing.

Build vs Buy

Should you build a FullContact alternative or buy the subscription? Estimate based on 12 features.

Buy FullContact

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying FullContact saves ~$18,480 over 3 years vs building.

Estimates based on 12 features and a BuildScore of 5/5. Actual costs vary.