Funnel
funnel.ioBuild Difficulty: 5/5
Build a working replacement in a weekend with AI tools
The leading marketing intelligence platform
How to Replace FunnelOverview
Features
40 features across 8 categories
AI(1)
Conversational AI interface to communicate directly with marketing data and get instant answers
Collaboration(5)
Request credentials externally from colleagues and clients
Use one Funnel subscription across multiple regions, brands and/or teams as a large company
Manage and share dashboards with clients or colleagues without app access, with custom branding options
Assign users Viewer/Editor roles within a workspace
Securely delegate work and manage different data sets with separate Funnel workspaces
Data Management(7)
Automatic currency conversion to speed up reporting
Select fields and create tables for quick and easy data exploration
Built-in field mapping and smart field creation for consistent data structure
Centralized platform to collect, clean, and organize marketing data from multiple sources
Connect to 600+ marketing platforms and data sources with fully managed connectors
Save data source configurations for particular connectors for quick reuse
Define rules, customize structures for different platforms, and review compliance metrics
Integration(13)
Connect a Manager Account to Funnel to automatically add/pause/remove ad accounts
Export data from Funnel to S3 and Redshift
Export data from Funnel to Blob Storage
Activate Funnel data to optimize paid advertising campaigns' performance
Connect seamlessly to any app or platform with custom connectors, supported by dedicated team
Share data from Funnel to custom SQL databases (cloud-based or on-premises)
Upload Funnel data to Google Analytics 4 for reporting and analysis
Export data from Funnel to BigQuery and Google Cloud Storage
Export data from Funnel to Google Sheets
Connect Funnel with Looker Studio for reporting and analysis
Connect Funnel with Power BI for reporting and analysis
Export data from Funnel to Snowflake
Connect Funnel with Tableau for reporting and analysis
Measurement(4)
Measure the causal impact of marketing activities through statistical testing
AI-powered statistical analysis measuring the impact of marketing channels to optimize spend and strategy
Data-driven multi-touch attribution based on machine learning algorithms to optimize campaigns
Combine results from multiple measurement methodologies for deep understanding of what drives results
Reporting(2)
Save hours with automated reports built on real-time, accurate data without spreadsheets
Visualize marketing data with easy-to-use dashboards
Security(5)
Assign granular permissions to users within a workspace
Track all changes that have taken place in your Funnel subscription
Option to start Funnel subscription in EU Data Center for compliance
Secure and robust source data storage with enterprise-grade security
Authenticate users with company directory service including Okta, Azure AD, and others
Support(3)
Detailed contractual commitments around support, repair times and uptime
Solution Consulting team offers implementation service packages to help get started
Priority in-app support from teams in Stockholm, Boston, and Sydney
Pricing
Starter
- ✓121 Connectors
- ✓Data Hub
- ✓Funnel Dashboards
- ✓3 Reporting solutions
- ✓5 Users
- ✓Data Explorer
- ✓Data Harmonization
- ✓Currency Conversion
- ✓Secure Storage
- ✓1 Workspace
- ✓1 Portal
- ✓Data source templates
- ✓User roles & permissions
- ✓In-app support
- ✓Starts from 400 flexpoints
Business
Popular- ✓579 Connectors
- ✓Advanced Data Hub capabilities
- ✓Custom integrations
- ✓Funnel Dashboards
- ✓6 Reporting solutions
- ✓26 Export solutions
- ✓Unlimited Users
- ✓Unlimited Workspaces
- ✓Unlimited Portals with custom branding
- ✓Data Explorer
- ✓Data Harmonization
- ✓Currency Conversion
- ✓Secure Storage
- ✓Custom connectors (on request)
- ✓Custom destinations (on request)
- ✓Google Sheets export
- ✓Looker Studio integration
- ✓Power BI integration
- ✓Tableau integration
- ✓Google Analytics 4 upload
- ✓Conversion APIs
- ✓Google Cloud export
- ✓AWS export
- ✓Azure export
- ✓Snowflake export
- ✓Daily export frequency
- ✓Advanced Measurement (add-on)
- ✓Priority in-app support
- ✓Implementation services
- ✓Starts from 400 flexpoints
Enterprise
- ✓590 Connectors
- ✓Advanced Data Hub capabilities
- ✓Custom integrations
- ✓Enterprise governance & compliance
- ✓Funnel Dashboards
- ✓6 Reporting solutions
- ✓27 Export solutions
- ✓Unlimited Users
- ✓Unlimited Workspaces
- ✓Unlimited Portals with custom branding
- ✓Data Explorer
- ✓Data Harmonization
- ✓Currency Conversion
- ✓Secure Storage
- ✓Custom connectors
- ✓Custom destinations
- ✓Google Sheets export
- ✓Looker Studio integration
- ✓Power BI integration
- ✓Tableau integration
- ✓Google Analytics 4 upload
- ✓Conversion APIs
- ✓Google Cloud export
- ✓AWS export
- ✓Azure export
- ✓Snowflake export
- ✓Every 2 hours export frequency
- ✓Advanced Measurement (add-on)
- ✓Single Sign-On (SSO)
- ✓SAML, OIDC, SCIM
- ✓Advanced roles & permissions
- ✓Audit log
- ✓EU Data Center available
- ✓Multi-entity usage
- ✓Priority in-app support
- ✓Implementation services
- ✓Enterprise SLA
- ✓Custom flexpoints
Cost Calculator
Pricing data not available for Funnel. Check their website for current pricing.
Build vs Buy
Should you build a Funnel alternative or buy the subscription? Estimate based on 40 features.
Buy Funnel
Better ValueBuild Your Own
Buying Funnel saves ~$36,960 over 3 years vs building.
Estimates based on 40 features and a BuildScore of 5/5. Actual costs vary.
Integrations
14 known integrations