How to Build Your Own Funnel
Replace Funnel with a custom build. The leading marketing intelligence platform
Build Difficulty: 5/5
Build a working replacement in a weekend with AI tools
Estimated Timeline
Based on 40 features at Weekend Project difficulty, expect about One weekend with AI-assisted development.
Recommended Tech Stack
Full-stack React framework with API routes and server components
PostgreSQL database, auth, and real-time subscriptions
Utility-first styling for rapid UI development
Transactional and marketing email delivery
Key Features to Replicate
Top features across 8 categories. See all 40 features
Integration(13 features)
Connect a Manager Account to Funnel to automatically add/pause/remove ad accounts
Export data from Funnel to S3 and Redshift
Export data from Funnel to Blob Storage
Activate Funnel data to optimize paid advertising campaigns' performance
Connect seamlessly to any app or platform with custom connectors, supported by dedicated team
+8 more in this category
Data Management(7 features)
Automatic currency conversion to speed up reporting
Select fields and create tables for quick and easy data exploration
Built-in field mapping and smart field creation for consistent data structure
Centralized platform to collect, clean, and organize marketing data from multiple sources
Connect to 600+ marketing platforms and data sources with fully managed connectors
+2 more in this category
Collaboration(5 features)
Request credentials externally from colleagues and clients
Use one Funnel subscription across multiple regions, brands and/or teams as a large company
Manage and share dashboards with clients or colleagues without app access, with custom branding options
Assign users Viewer/Editor roles within a workspace
Securely delegate work and manage different data sets with separate Funnel workspaces
Security(5 features)
Assign granular permissions to users within a workspace
Track all changes that have taken place in your Funnel subscription
Option to start Funnel subscription in EU Data Center for compliance
Secure and robust source data storage with enterprise-grade security
Authenticate users with company directory service including Okta, Azure AD, and others
Measurement(4 features)
Measure the causal impact of marketing activities through statistical testing
AI-powered statistical analysis measuring the impact of marketing channels to optimize spend and strategy
Data-driven multi-touch attribution based on machine learning algorithms to optimize campaigns
Combine results from multiple measurement methodologies for deep understanding of what drives results
Support(3 features)
Detailed contractual commitments around support, repair times and uptime
Solution Consulting team offers implementation service packages to help get started
Priority in-app support from teams in Stockholm, Boston, and Sydney
Reporting(2 features)
Save hours with automated reports built on real-time, accurate data without spreadsheets
Visualize marketing data with easy-to-use dashboards
AI(1 features)
Conversational AI interface to communicate directly with marketing data and get instant answers
Cost Calculator
Pricing data not available for Funnel. Check their website for current pricing.