Equativ

smartadserver.com
Marketing Automation
Weekend Project

The Global End-to-End Media Platform - From Signal to Outcomes. At Scale.

How to Replace Equativ

Overview

Equativ is an end-to-end media platform that powers attention, quality and outcomes for advertisers and publishers. It brings together advanced technology, consumer research, and data intelligence to deliver improved user experiences and enhanced advertising results through a unified global ad platform.

Features

20 features across 13 categories

AI(2)

AI-Powered Programmatic AI AgentsAIPremium

Powerful suite of programmatic AI Agents that eliminate repetitive work and cut planning time by up to 40% to focus on strategy and creativity

Media Planning AgentAIPremium

Enhances buyer efficiency and boosts campaign outcomes

Also in: monday.com, Notion, Airtable

Creative(2)

Ad Format Enhancements

Proprietary tech auto-enhances all standard ad formats (CTV, Video, Display, Native) to improve outcomes using existing assets at no additional cost

Creative Solutions

Creative tools and optimization for advertisers to enhance ad creative performance

Curation(1)

Maestro by Equativ - Curation PlatformPremium

Proprietary curation platform that empowers buyers and sellers with flexibility, control, and transparency to target audiences across all creative formats, manage deals efficiently, and enable first-party data

Data(1)

First-Party Data Integration

Securely and seamlessly enable first-party data across the platform

Deal Management(1)

Deal Management

Efficient management of deals between buyers and sellers

Display(1)

Display Ad Enhancement

Display ad format enhancement for improved performance

Native(1)

Native Ad Enhancement

Native ad format enhancement for seamless integration

Publisher Tools(1)

SSP (Supply-Side Platform)Premium

Supply-side platform for publishers to manage and monetize inventory

Quality Control(1)

Inventory Quality Management

Tools to ensure high-quality inventory across the platform

Retail Media(1)

Retail Media SolutionsPremium

Scalable retail media strategy solutions for retailers and agencies to access premium inventory, boost monetization, and leverage retail media data and formats

Sustainability(1)

GreenPMPs - Sustainable Advertising

Green media products and sustainable advertising solutions supporting ethical and environmentally responsible campaigns

Targeting(3)

Addressability

Addressability solutions for precise audience identification and targeting

Audience Extension

Extend audience reach and targeting capabilities beyond initial segments

Audience Targeting

Target audiences across all creative formats with precision

Video(4)

CTV Ad Enhancement

Connected TV ad format enhancement with dynamic optimization

CTV Ad ServerPremium

Connected TV ad serving technology for CTV monetization and campaign delivery

Dynamic Video CaptionsAI

Automatic dynamic captioning for video ads to improve accessibility and engagement

Video Ad Enhancement

Video ad format enhancement including dynamic video captions

Cost Calculator

Pricing data not available for Equativ. Check their website for current pricing.

Build vs Buy

Should you build a Equativ alternative or buy the subscription? Estimate based on 20 features.

Buy Equativ

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying Equativ saves ~$18,480 over 3 years vs building.

Estimates based on 20 features and a BuildScore of 5/5. Actual costs vary.