How to Build Your Own Equativ
Replace Equativ with a custom build. The Global End-to-End Media Platform - From Signal to Outcomes. At Scale.
Build Difficulty: 5/5
Build a working replacement in a weekend with AI tools
Estimated Timeline
Based on 20 features at Weekend Project difficulty, expect about One weekend with AI-assisted development.
Recommended Tech Stack
Full-stack React framework with API routes and server components
PostgreSQL database, auth, and real-time subscriptions
Utility-first styling for rapid UI development
Transactional and marketing email delivery
Key Features to Replicate
Top features across 8 categories. See all 20 features
Video(4 features)
Connected TV ad format enhancement with dynamic optimization
Connected TV ad serving technology for CTV monetization and campaign delivery
Automatic dynamic captioning for video ads to improve accessibility and engagement
Video ad format enhancement including dynamic video captions
Targeting(3 features)
Addressability solutions for precise audience identification and targeting
Extend audience reach and targeting capabilities beyond initial segments
Target audiences across all creative formats with precision
AI(2 features)
Powerful suite of programmatic AI Agents that eliminate repetitive work and cut planning time by up to 40% to focus on strategy and creativity
Enhances buyer efficiency and boosts campaign outcomes
Creative(2 features)
Proprietary tech auto-enhances all standard ad formats (CTV, Video, Display, Native) to improve outcomes using existing assets at no additional cost
Creative tools and optimization for advertisers to enhance ad creative performance
Curation(1 features)
Proprietary curation platform that empowers buyers and sellers with flexibility, control, and transparency to target audiences across all creative formats, manage deals efficiently, and enable first-party data
Data(1 features)
Securely and seamlessly enable first-party data across the platform
Deal Management(1 features)
Efficient management of deals between buyers and sellers
Display(1 features)
Display ad format enhancement for improved performance
Cost Calculator
Pricing data not available for Equativ. Check their website for current pricing.