Replacement Guide

How to Build Your Own Equativ

Replace Equativ with a custom build. The Global End-to-End Media Platform - From Signal to Outcomes. At Scale.

Weekend Project
20 features0 integrationsOne weekend

Estimated Timeline

Based on 20 features at Weekend Project difficulty, expect about One weekend with AI-assisted development.

1
Setup & scaffolding
2 hours
2
Core features
4-6 hours
3
Polish & deploy
2 hours

Recommended Tech Stack

Next.js 14

Full-stack React framework with API routes and server components

Supabase

PostgreSQL database, auth, and real-time subscriptions

Tailwind CSS

Utility-first styling for rapid UI development

Resend

Transactional and marketing email delivery

Key Features to Replicate

Top features across 8 categories. See all 20 features

Video(4 features)

CTV Ad Enhancement

Connected TV ad format enhancement with dynamic optimization

CTV Ad ServerPremium

Connected TV ad serving technology for CTV monetization and campaign delivery

Dynamic Video CaptionsAI

Automatic dynamic captioning for video ads to improve accessibility and engagement

Video Ad Enhancement

Video ad format enhancement including dynamic video captions

Targeting(3 features)

Addressability

Addressability solutions for precise audience identification and targeting

Audience Extension

Extend audience reach and targeting capabilities beyond initial segments

Audience Targeting

Target audiences across all creative formats with precision

AI(2 features)

AI-Powered Programmatic AI AgentsAIPremium

Powerful suite of programmatic AI Agents that eliminate repetitive work and cut planning time by up to 40% to focus on strategy and creativity

Media Planning AgentAIPremium

Enhances buyer efficiency and boosts campaign outcomes

Creative(2 features)

Ad Format Enhancements

Proprietary tech auto-enhances all standard ad formats (CTV, Video, Display, Native) to improve outcomes using existing assets at no additional cost

Creative Solutions

Creative tools and optimization for advertisers to enhance ad creative performance

Curation(1 features)

Maestro by Equativ - Curation PlatformPremium

Proprietary curation platform that empowers buyers and sellers with flexibility, control, and transparency to target audiences across all creative formats, manage deals efficiently, and enable first-party data

Data(1 features)

First-Party Data Integration

Securely and seamlessly enable first-party data across the platform

Deal Management(1 features)

Deal Management

Efficient management of deals between buyers and sellers

Display(1 features)

Display Ad Enhancement

Display ad format enhancement for improved performance

Cost Calculator

Pricing data not available for Equativ. Check their website for current pricing.

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