Blueshift
blueshift.comBuild Difficulty: 4/5
A few focused days to build a solid replacement
Your New AI Command Center for Growth
How to Replace BlueshiftOverview
Features
62 features across 22 categories
AI(5)
Easy-to-use AI built into every step of the journey to deliver personalized moments and ensure customer loyalty
AI agents that help marketers deliver moments that matter, grow faster, and ensure customer loyalty
Segment customers by affinity using predictive AI
Segment customers by intent using predictive AI
Engage at the right time and on the best channel with predictive optimization
Account Management(1)
Support multiple brands or product instances
Asset Management(1)
Share headers, footers, and other campaign assets across team
Campaign Management(1)
Manage and visualize campaign schedules
Compliance(2)
Track all user actions and changes in the platform
HIPAA-compliant infrastructure for healthcare data
Customer Engagement(1)
Allow customers to manage their communication preferences
Data Access(1)
API for retrieving customer profile summaries for contact center personalization
Data Integration(4)
Ingest product catalogs via files or API
Ingest customer events via API
Import customer data via file uploads
Mobile SDK for tracking customer events in mobile apps
Data Management(9)
Create computed attributes from customer data
Customize how customer identities are resolved and merged
Built-in CDP to resolve anonymous and known digital identities into unified profiles
Create derived events computed from customer data like price-drop and back-in-stock
Group customer profiles into households or accounts
Maintain persistent customer profiles with basic identity resolution
Export customer profile data
Model transaction data for advanced segmentation and insights
Unify behavioral, transactional, and identity data into a single, real-time profile
Email Marketing(2)
Preview how emails will appear in different email clients
Create and manage email campaigns with drag-and-drop builder
Integrations(5)
Manage and sync audiences to various destinations
Sync audiences to cloud applications
Extensive catalog of integrations with third-party platforms
Pre-built integrations with popular marketing and data platforms
Sync audiences to paid media platforms
Marketing Automation(4)
Fully orchestrated, real-time engagement across email, SMS, push, in-app, and more channels
Automatically trigger customer journeys based on customer events
Orchestrate multi-step journeys and triggers across channels
Create journeys triggered by segment membership or recurring on a schedule
Mobile Marketing(1)
Create and manage mobile push and in-app campaigns
Monitoring(1)
Monitor campaign performance with alerts
Personalization(7)
Hyper-personalize with 1:1 product and content recommendations
Allow customers to choose their preferred communication channels
Create dynamic content blocks that personalize based on customer data
Optimize when messages are sent to each customer
API for delivering real-time personalized content
Create real-time personalization experiences
Build and manage product and content recommendations
Reporting(2)
Get insights about audience characteristics and behavior
Measure and optimize campaigns with comprehensive campaign reports
SMS Marketing(2)
Create shortened links for SMS campaigns
Create and manage SMS campaigns
Security(2)
Set up custom user roles and granular permissions
Enable SSO for enterprise security
Segmentation(2)
Build dynamic segments without SQL or other query languages
Create reusable segments with nested logic for complex segmentation
Support(4)
Dedicated customer success manager for onboarding and support
Email support for technical and general questions
Self-service video tutorials and documentation
Web-based support portal
Testing & Optimization(2)
Test, measure and optimize with A/B testing, holdout testing, and automatic winner selection
Run holdout audiences to measure campaign impact and control groups
Web Marketing(3)
Create custom landing pages
Create lightbox and popup campaigns
Deliver personalized experiences on websites
Pricing
Free Trial (CDP)
- ✓Up to 100k events tracked/mo
- ✓Up to 10,000 profiles
- ✓Unified customer profiles
- ✓Build dynamic audiences
- ✓Audience insights
- ✓Cloud app destinations (10k/mo)
- ✓Website personalization (10k/mo)
- ✓Sync up to 5 paid media audiences
Growth (CDP)
- ✓2M events tracked/mo
- ✓Up to 100,000 profiles
- ✓Product and content recommendations + 100 pre-built recipes
- ✓Enrich profiles with pre-defined derived attributes
- ✓Sync to premium paid media destinations
- ✓A/B testing and holdout testing
Enterprise (CDP)
- ✓Everything in Growth, plus:
- ✓Custom volumes
- ✓Advanced customer AI to segment audiences by intent and affinity
- ✓Compute triggered events with customer and catalog data, like price-drop
- ✓Resolve omnichannel identity and customize merge rules
- ✓Profile summary API for contact center personalization
- ✓Enterprise controls (single-sign-on, audit trails, and custom roles)
- ✓Enrich profiles with custom computed attributes
Growth (Cross-Channel Marketing)
- ✓Scale across all channels including email, SMS and mobile apps
- ✓Build dynamic segments without SQL or other query languages
- ✓Orchestrate multi-step journeys and triggers
- ✓Engage at the right time and on the best channel, with predictive optimization
- ✓Test, measure and optimize with A/B, holdout testing, automatic winner selection, and campaign reports
- ✓Hyper-personalize with 1:1 product & content recommendations
- ✓Resolve anonymous and known digital identities into unified profiles
- ✓Enrich your profiles with pre-defined derived attributes
Enterprise (Cross-Channel Marketing)
- ✓Everything in Growth, plus:
- ✓Leverage advanced Customer AI to segment customers by intent and affinity
- ✓Compute triggered events with customer and catalog data, like price-drop
- ✓Resolve omnichannel Identity and customize merge rules
- ✓Group customer profiles into households or accounts
- ✓Set up enterprise controls, including Single-Sign-On, Audit Trails and Custom Roles
- ✓Enrich profiles with custom computed attributes
Cost Calculator
Keep Paying Blueshift
Build It Yourself
Total Cost Comparison
DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 62 features at easy complexity.
Build vs Buy
Should you build a Blueshift alternative or buy the subscription? Estimate based on 62 features.
Buy Blueshift
Build Your Own
Better ValueBuilding could save ~$196,080 over 3 years.
Estimates based on 62 features and a BuildScore of 4/5. Actual costs vary.
Integrations
4 known integrations