Adobe Campaign

Automation for audience segmentation using AI

AI-powered optimization for determining best send times for campaign delivery

AI assistant that provides step-by-step product guidance and content generation to work more efficiently

Attribution models to track and understand campaign contribution to conversions

Detailed analytics and reporting specific to each marketing channel for comprehensive performance tracking

Track engagement, conversions, and other key metrics to refine campaign strategies

Create highly targeted audience segments based on advanced data management and customer insights for greater personalization

Apply workflow automations that support engagement, fatigue rules, campaign governance, and personalized content to accelerate time to market

Preview audience journeys and fine-tune targeting before launch to boost confidence and maximize campaign outcomes

Launch coordinated campaigns across email, SMS, push notifications, direct mail, in-app messaging, web pages, and social channels from a single platform

Connect large, distributed teams with tools for resource management, collaboration, and centralized oversight

Create messages faster with generative AI for full HTML email ideation using a visual message designer

Combine data from multiple sources to create robust customer profiles for highly targeted audience segmentation

Unified view of customer data to reach the right customers with the right message across channels

High-performance cloud-native architecture supporting every campaign with enterprise-grade performance and scalability

Native integration with Adobe Experience Platform to pull customer profile attributes and activation-ready audiences for campaign consistency and speed up analysis

Built-in experimentation tools that identify test winners and optimize performance automatically

Quickly analyze campaign performance and share delivery and engagement metrics across teams with real-time dashboards and attribution models

Real-time dashboards for tracking campaign performance and metrics

Meet enterprise brand and compliance standards with tools that let you manage roles, permissions, and global environments including GDPR/CCPA compliance

Protect data end-to-end with a zero-compromise approach to privacy, encryption at rest and in transit, and access control

Role-based access management and auditing to meet strict enterprise security standards

Support for Single Sign-On to enhance enterprise security and access management

Support from a team of expert advisors to help boost value and productivity including proper scaling for peak volumes

Ensure smooth onboarding and continuous improvement with proactive monitoring

New web-based workflow interface for building audiences, crafting content, and orchestrating multi-channel experiences