Adobe Real-Time CDP
business.adobe.com/products/real-time-customer-data-platform/rtcdp.htmlBuild Difficulty: 5/5
Build a working replacement in a weekend with AI tools
Build customer profiles that power real-time experiences.
How to Replace Adobe Real-Time CDPOverview
Features
33 features across 14 categories
AI(1)
Easy-to-use conversational AI Assistant to streamline workflows, enhance productivity, quickly access product information, troubleshoot issues, and learn new concepts
Analytics(2)
Understand customers across their devices to improve engagement
Predict the likelihood of conversion with propensity scoring
Audience Management(5)
Easily create actionable audiences with Audience Agent and proactive AI-powered insights to keep campaigns on target and relevant
Manage audiences for your entire business centrally, even those built in other applications
Find new customers and respond to changing behaviors with look-alike audiences
Activate B2C and B2B audiences in real time on Adobe and non-Adobe marketing applications
Instant grouping of users based on live data including current behavior, recent actions, or up-to-date attributes
Automation(3)
Orchestrate customer journeys on an easy-to-use canvas
Automate data onboarding and SQL prep with Data Engineering Agent
Boost efficiency with prebuilt workflows that consider how data sources are used to create audience groups before activating them
Channel Management(1)
Brands and publishers work together to reach relevant audiences across channels including connected TV, commerce media, walled gardens, digital audio, and DSPs
Collaboration(2)
Real-Time CDP Collaboration enables joint activation to reach prospects and customers across channels while prioritizing privacy
Real-Time CDP Collaboration simplifies how organizations can drive joint audience analysis with collaboration partners
Data Governance(7)
Transparent tools for consent collection to manage customer data responsibly
Manage consumer data requests with both an API and user-friendly interface
Data labeling tools for enterprise data governance
View data sources and policies before activating audiences
Policy creation and data usage enforcement to ensure compliance
Maximize the value of first-party audiences through secure and privacy-centric data collaboration and expanded partnerships with trusted advertisers and publishers
Prevent users from activating sensitive data
Data Integration(4)
Real-Time CDP Connections streamlines how data is collected and distributed to Adobe Experience Platform and other systems and tools
Augment audiences with profiles federated from AWS Redshift, Microsoft Azure Synapse Analytics, Databricks, Google BigQuery, and Snowflake
Stream data for real-time insights and faster time to market
Prospect new audiences from third-party data partners backed by durable identifiers that don't rely on third-party cookies
Data Management(2)
Enrich customer profiles and audiences in real time with attributes from data partners that help to fuel personalization
Unify and normalize known and pseudonymous customer data across all online and offline sources to create real-time, actionable B2B and B2C customer profiles
Guides & Templates(1)
Use partner data, use-case playbooks, and an AI Assistant to drive better audience activation
Integrations(2)
Quickly reach your audience with pre-built, advertising-focused integrations using durable identifiers
Connect data to systems and tools such as Facebook and Google while improving site performance
Marketing Automation(1)
Strengthen cross-channel campaigns by activating both known and unknown data
Personalization(1)
Deliver more targeted customer experiences and in-the-moment personalization
Reporting(1)
View campaign performance and reporting in a single environment to inform advertising and co-marketing efforts (Coming soon)
Cost Calculator
Pricing data not available for Adobe Real-Time CDP. Check their website for current pricing.
Build vs Buy
Should you build a Adobe Real-Time CDP alternative or buy the subscription? Estimate based on 33 features.
Buy Adobe Real-Time CDP
Better ValueBuild Your Own
Buying Adobe Real-Time CDP saves ~$36,960 over 3 years vs building.
Estimates based on 33 features and a BuildScore of 5/5. Actual costs vary.
Integrations
10 known integrations