SaaSipedia

Meltwater

klear.com
Marketing Automation
Weekend Project

Scale-up influencer campaigns with ease. Maximize influencer ROI, and showcase success.

How to Replace Meltwater
Compare:vs DashThisvs Hippo Videovs Marin Software

Overview

Meltwater is an influencer marketing software platform that helps brands discover, vet, manage, and measure influencer campaigns at scale. It provides AI-powered creator discovery across 30+ million profiles, workflow automation, real-time analytics, and end-to-end influencer relationship management tools. The platform also includes broader media intelligence, social listening, consumer intelligence, and sales intelligence capabilities.

Features

30 features across 15 categories

AI(1)

GenAI Lens LLM TrackingAIPremium

Advanced AI-powered tracking and analysis capabilities

Also in: monday.com, Notion, Airtable

Analytics(6)

Campaign Performance TrackingAI

Track and understand campaign success with interactive analytics displaying real-time performance and advanced AI suggestions for top performers

Competitive Benchmarking

Analyze your performance against top competitors and brands leading the influencer space

Consumer Intelligence

Understand your audience with consumer intelligence tools

Real-Time Influencer Analytics

Surface real-time influencer analytics and proprietary True Reach technology with detailed audience insights

True Reach TechnologyAI

Proprietary technology that surfaces real-time influencer analytics and detailed audience insights to confidently select the best fit influencers

Vet

Take the guesswork out of finding your match with real-time influencer analytics and detailed audience insights

Also in: Hugging Face, Notion, Smartsheet

Collaboration(1)

Team Workspaces

Manage influencer marketing programs across brands, markets, and products in one place with shareable links and stakeholder access

Also in: Notion, Airtable, Obsidian

Communication(1)

Centralized Communication

Send hundreds of personalized emails, in-app messages, and campaign assets in one dedicated inbox

Also in: Jobber, Jira, Insightly

Discovery(3)

Branded Recruitment Pages

Scale your network with inbound creator discovery from your own website and social profiles

Creator DiscoveryAI

Access 30+ million profiles using AI technology to find the perfect creators that match your criteria across top social networks and from your own communities

RecruitAI

Quickly discover the perfect influencers for your campaigns

Also in: Metabase, Litmos, MLflow

Education(1)

Interactive Product Tours

Hands-on preview of Meltwater's core capabilities

Also in: Ironclad, Moz, Wagmo

Integrations(2)

Data & API Integration

Connect your data through API integration

E-commerce Integrations

Gift products, create codes, and track links to drive conversions

Also in: ReadMe, Hugging Face, Setmore

Monitoring(2)

AI Visibility TrackingAI

Discover how AI sees your brand

Media IntelligenceAI

Monitor your brand with Meltwater AI Media Intelligence

PR Tools(1)

Media Relations

Reach key journalists

Reporting(3)

360° Reporting

Full view of your strategy at work with comprehensive reporting across all channels

Measure

Track and understand your campaign success with interactive analytics and ready-to-export reports

Real-Time Reporting

Interactive analytics display real-time campaign performance with ready-to-export reports showcasing important metrics like engagements, brand awareness, sales, and conversions

Sales(1)

Sales Intelligence

Increase sales revenue with sales intelligence tools

Social Listening(1)

Social Listening & Analytics

Explore insights and trends across social media

Support(3)

24/7 Multi-Channel Support

Website and in-product live chat, email support, and access to Help Center, Meltwater Academy, and mCommunity

Dedicated Customer Success Manager

Every client is assigned a dedicated Customer Success Manager for ongoing guidance

Enterprise Priority SLAsPremium

Priority SLAs, global phone support, and bespoke service packages for enterprise customers

Workflow Automation(3)

In-App Contracts & Payments

Generate custom agreements and handle all payments within the platform

In-App Workflows

Save hours creating campaign briefs, executing contracts, collaborating on content, and sending timely payments with time-saving workflows

Manage

Manage influencer collaborations from a single tool with optimized campaign activities, communication, and content deliverables

Pricing

Essentials

Custom
  • ✓Core products to start making an impact
  • ✓Easy implementation with 24/7 individualized training course access
  • ✓Strong fit for smaller teams

Suite

Custom
  • ✓Multiple solutions for cross-department impact
  • ✓Integrated tools for simple navigation and reporting
  • ✓Ability to scale as your teams grow
  • ✓Strong fit for teams big and small

Enterprise

Custom
  • ✓Custom suite of solutions built to your needs
  • ✓Managed Services and Premium Services for all customer use cases
  • ✓Unified comprehensive datasets
  • ✓Integrated solutions for all stakeholders
  • ✓Strong fit for global organizations with unified pricing and contracting

Cost Calculator

Pricing data not available for Meltwater. Check their website for current pricing.

Build vs Buy

Should you build a Meltwater alternative or buy the subscription? Estimate based on 30 features.

Buy Meltwater

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying Meltwater saves ~$18,480 over 3 years vs building.

Estimates based on 30 features and a BuildScore of 5/5. Actual costs vary.

Integrations

3 known integrations

Data & API IntegrationE-commerce PlatformsSocial Networks