Sharethrough

Measures user attention across ad formats to optimize placement and performance

Analytics and measurement capabilities to track brand lift outcomes from campaigns

Tracks conversion outcomes and performance metrics for advertiser campaigns

Technology for optimizing seasonal and category-specific ad campaigns

Tool for optimizing native advertising headlines for better performance

Proprietary technology that automatically enhances all standard ad formats with research-backed improvements

Display ad enhancement that drives 2X lift in CTR by leveraging limited-time sale messaging

Curates inventory based on performance goals, attention metrics, audience context, and carbon emissions

Pre-packaged inventory offerings including seasonal and category-specific packages

Support for advertising across multiple channels including display, video, native, and CTV

Solutions for managing addressability in a privacy-focused advertising environment

Open source header bidding support with improved buyer transparency and dynamic flooring

Publisher-focused technology suite for optimizing ad performance and sustainability

Tool to estimate and track carbon emissions from advertising campaigns

Sustainable private marketplaces created in partnership with Scope3 to provide a cleaner, greener digital media ecosystem

Program helping publishers become more efficient and sustainable without reducing revenue

Certification and net zero advertising capabilities to offset carbon emissions from campaigns

Connected TV ad enhancement that increases comprehension by 56% and VCR by 40%

Video enhancement that makes mobile videos 72% more likely to be watched with captions, increasing awareness by 106%