Lefty

lefty.io
Marketing Automation
Weekend Project

Grow the impact of your influencer community

How to Replace Lefty

Overview

Lefty is an effortless influencer marketing platform designed for leading lifestyle brands. It provides robust analytics and streamlined workflows to take influencer marketing programs to the next level, enabling brands to identify the right influencers, manage relationships, run campaigns, and track ROI.

Features

19 features across 11 categories

Analytics(7)

Audience Quality Data

Qualify influencers with in-depth historical statistics and audience-quality data

Competitive Benchmarking

Plan strategy with deep market data to understand budget deployment, share of voice among influencer community, and reverse-engineer competitors' strategies

Competitor Intelligence

Access competitors' community of influencers and activations to understand their strategy

Earned Media Value (EMV) Tracking

Measure the monetary value of earned media and online buzz generated by influencers

Multi-Social Platform Tracking

Track influencer content and performance across multiple social media platforms

Organization Dashboard

For global and multi-tiered organizations, leverage real-time insights to identify growth opportunities with advanced analytics across multiple business units

ROI Measurement

Measure influencer ROI individually or consolidated across campaigns and activations

Also in: Hugging Face, Notion, Smartsheet

Automation(1)

Content Capture & Tracking

Automatically capture influencer content, track their sales, and record their performance in activations

Also in: monday.com, Notion, Airtable

CRM(1)

Influencer Relations Management

Keep all influencer relationships in one centralized place with the ability to measure individual or consolidated ROI

Also in: monday.com, Setmore, HubSpot

Campaign Management(1)

Campaign Management

Create campaigns in a few clicks and add influencers whether uploaded directly from your influencer CRM or chosen collaboratively with your team

Collaboration(1)

Collaborative Influencer Casting

Create public lists to vet influencers with collaboration from organization members or external collaborators

Also in: Notion, Airtable, Obsidian

Discovery(1)

Influencer Discovery

Discover influencers from an extensive database of qualified profiles with smart filters to find perfect matches, including brand mentions and audience demographics

E-commerce(2)

Affiliate Program Management

Manage affiliate programs with commission tracking and automated reporting on conversion rates, click rates, and sales

Social Commerce Integration

Connect e-commerce sites with Lefty and establish robust affiliate programs with commission management

Logistics(1)

Product Distribution to Influencers

Send products to influencers on-demand through the platform

Onboarding(1)

Influencer Onboarding

Onboard influencers with ease using customizable landing pages

Payments(1)

Influencer PaymentPremium

Pay influencers in-platform via a wide range of supported payment methods and generate invoices and reports

Reporting(2)

Custom Reports

Build custom reports to segment your community and identify the best candidates for future campaigns

Performance Reporting

Generate downloadable performance presentations and reports for influencer activations

Cost Calculator

Pricing data not available for Lefty. Check their website for current pricing.

Build vs Buy

Should you build a Lefty alternative or buy the subscription? Estimate based on 19 features.

Buy Lefty

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying Lefty saves ~$18,480 over 3 years vs building.

Estimates based on 19 features and a BuildScore of 5/5. Actual costs vary.

Integrations

4 known integrations

AI Grok IntegrationE-commerce Platform IntegrationInfluencer CRM ImportX (Twitter) Data Integration