Ruler Analytics

ruleranalytics.com
Marketing Automation
Weekend Project

Close the loop between marketing and revenue

How to Replace Ruler Analytics

Overview

Ruler Analytics is a marketing attribution and measurement platform that automatically ties revenue back to marketing campaigns and channels. It integrates website, CRM, and marketing data to track customer journeys and match closed revenue to their sources, enabling data-driven decision-making and budget optimization.

Features

31 features across 8 categories

Analytics(1)

Full Customer Journeys

Chart each and every action and see every step leads take on their journey to becoming a sale

Also in: Hugging Face, Notion, Smartsheet

Attribution(9)

Attribution Modelling

Switch between different attribution model types to build custom reports and get the data you need most

Call Attribution

Attribute phone calls to marketing campaigns

eCommerce Attribution

Track and attribute eCommerce transactions to marketing channels

First Click Attribution

Attribute conversions to the first marketing touchpoint

Last Click Attribution

Attribute conversions to the last marketing touchpoint

Live Chat Attribution

Track and attribute live chat interactions to marketing sources

Opportunity Attribution

View opportunities by stage and filter them by which channels influenced their conversion

Revenue Attribution

Link marketing touchpoints to clicks, leads and sales to prove what does and doesn't work

Web Form Attribution

Track and attribute web form submissions to marketing channels

Call Tracking(6)

Any Number Type Support

Support for local or freephone numbers across 50+ countries

Call RecordingPremium

Record and review phone calls to your business

Click to Call Tracking

Track calls initiated through click-to-call buttons on your website

Dynamic Number InsertionPremium

Dynamically insert phone numbers on your website based on traffic source

Missed Call AlertsPremium

Get alerted when calls are missed

Static and Offline Call Tracking

Track calls from offline marketing channels and static numbers

Data Operations(2)

BI Tool Support and IntegrationsPremium

Integration with BI tools like Tableau and Power BI with access to data visualization templates

Data Warehouse IntegrationsPremium

Open access to data via AWS SQS/SNS as JSON or SQLServer with querying capabilities

Integrations(5)

1000+ App Integrations

Integrate with over 1,000 apps and tools to push revenue data where you need it most

CRM Integration

Integrate with CRM platforms like Salesforce, Pipedrive and Hubspot

Facebook Ads Integration

Integrate with Facebook Ads platform

Google Analytics Integration

Integrate with Google Analytics and Google Adwords

Live Chat Platform Integration

Integrate with live chat platforms like Drift, Intercom and SalesIQ

Also in: ReadMe, Hugging Face, Setmore

Reporting(1)

Opportunity Reporting

Plot your sources by pipeline stage and separate good leads from bad ones

Also in: monday.com, Smartsheet, 1Password

Support(1)

Consultancy ServicesPremium

Additional support for marketing operations teams and consultancy on tech stack best practice

Also in: Obsidian, 1Password, Bitwarden

Tracking(6)

Call Tracking

Track calls and find out which campaigns make your phone ring

Campaign & Keyword Tracking

Track performance by campaign and keyword

Form Tracking

Connect form entries to your campaigns

Lead Tracking

Understand your true lead source with insights into which marketing channels, campaigns and keywords are influencing your leads

Live Chat Tracking

Learn what fuels your live chat sessions

Offline Conversion Tracking

Track conversions that happen offline and connect them to marketing touchpoints

Also in: Jobber, MLflow, Nimble

Pricing

Small Business

From £199/mo or £179/mo annually
  • Based on 5,000 monthly visits
  • Marketing Attribution
  • Call Tracking
  • Form Tracking
  • Live Chat Tracking
  • Google Analytics & Adwords Integration
  • CRM Integration
  • Live Chat Integration

Medium Business

From £649/mo or £584/mo annually
  • Based on 50,000 monthly visits
  • Marketing Attribution
  • Call Tracking
  • Form Tracking
  • Live Chat Tracking
  • Campaign & Keyword Tracking
  • 1,000+ App Integrations
  • Google Analytics & Adwords Integration
  • CRM Integration
  • Live Chat Integration

Large Business

From £1,149/mo or £999/mo annually
  • Based on 100,000 monthly visits
  • All Medium Business features
  • Attribution Modelling
  • Revenue Attribution
  • Opportunity Attribution
  • eCommerce Attribution
  • Offline Conversion Tracking
  • First Click Attribution
  • Last Click Attribution
  • Data Warehouse Integration
  • BI Tool Support and Integration

Advanced

Custom - 200k+ monthly visits
  • 200,000+ monthly visits
  • All Large Business features
  • Custom integrations
  • Dedicated support
  • Consultancy services

Cost Calculator

Keep Paying Ruler Analytics

Monthly$199/mo
Yearly$2.4k/yr
5-Year Total$11.9k

Build It Yourself

Est. Build Time~2 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 YearSave $2.1k
SaaS
$2.4k
DIY
$240
3 YearsSave $6.4k
SaaS
$7.2k
DIY
$720
5 YearsSave $10.7k
SaaS
$11.9k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 31 features at very easy complexity.

Build vs Buy

Should you build a Ruler Analytics alternative or buy the subscription? Estimate based on 31 features.

Buy Ruler Analytics

Monthly cost$1,990/mo
3-year total$71,640
Time to deployDays

Build Your Own

Better Value
Development cost$24,000
Maintenance$360/mo
3-year total$36,960
Dev time~2 months

Building could save ~$34,680 over 3 years.

Estimates based on 31 features and a BuildScore of 5/5. Actual costs vary.

Integrations

15 known integrations

1000+ Additional IntegrationsAWS SQS/SNSDriftFacebook AdsGoogle AdwordsGoogle AnalyticsGoogle BigQueryHubspotIntercomPipedrivePower BIRedshiftSalesforceSalesIQTableau