Call Tracking Metrics

calltrackingmetrics.com
Sales Engagement
Weekend Project

Turn everyday conversations into growth

How to Replace Call Tracking Metrics

Overview

Call Tracking Metrics is a conversation analytics software platform that connects every customer interaction—calls, chats, form-fills, and texts—to specific marketing campaigns and ads. It provides AI-driven insights into customer behavior, automates lead management and routing, and helps teams optimize marketing spend and close more deals.

Features

45 features across 15 categories

AI(5)

AI Sentiment AnalysisAIPremium

Analyzes customer sentiment during conversations to identify emotions and buyer readiness

AI Voice AgentsAIPremium

AI-powered voice agents for automating inbound and outbound customer interactions

AskAIAIPremium

AI-powered tool to ask custom questions about conversations and gain insights by analyzing call recordings and transcriptions

Call SummariesAIPremium

AI-generated summaries of conversations for quick review and understanding of call content

Conversation IntelligenceAIPremium

AI analysis of customer conversations to identify high-value interactions, buyer readiness, and sentiment

Also in: monday.com, Notion, Airtable

AI/Automation(1)

Keyword SpottingAIPremium

Automates insights by identifying keywords in conversations and organizing leads in real-time for more effective follow-up

Account Management(3)

Custom BillingPremium

Flexible billing options for agencies to manage their own bottom line and pricing

Customizable Sub-account Structure

Flexible sub-account management for agencies to manage multiple client accounts

White Label OptionsPremium

White label the platform to maintain your brand identity and control client relationships

Also in: Keeper, 1Password, Bitwarden

Analytics(2)

Call ScoringAIPremium

Automated evaluation and scoring of calls to identify quality conversations and high-value interactions

Real-time Insights

Live coaching, call scoring, and team performance insights to improve sales effectiveness

Also in: Hugging Face, Notion, Smartsheet

Automation(2)

Automated Rules

Set up custom automated rules for manual analysis and action triggering based on conversation data

Automated Triggers

Create if/then conditions to automate personalized notifications, follow-ups, and conversions across marketing and sales workflows

Also in: monday.com, Notion, Airtable

Call Management(4)

Business Phone System

Full-featured business phone system with customizable tools to reduce friction and increase conversions

Call Forwarding

Basic call forwarding capabilities with customizable rules and routing options

Call Recording and Transcriptions

Records and transcribes customer calls with ability to quickly review specific calls and segments for real-time coaching opportunities

Web-based Softphone

Flexible web-based phone system for making and receiving calls from anywhere with custom call scripts and live agent dashboards

Call Tracking(2)

Call Tracking Numbers

Unique phone numbers for each campaign or marketing channel to track which ads drive conversions

Dynamic Number Insertion (DNI)

Automatically connects offline activities like phone calls to the site pages and advertising sources that generated them for accurate attribution

Developer Tools(2)

API AccessPremium

Full API access for developers to build custom integrations and automations on top of the platform

Lambda FunctionsPremium

Support for serverless Lambda functions to code custom solutions for unique business needs

Also in: Jobber, Hugging Face, 1Password

Integration(3)

Google Ads & Analytics Sync

Sync conversions to Google Ads and send events to Google Analytics for full visibility into campaign performance

Make Integration

Integration with Make (formerly Integromat) for custom automation workflows

Zapier Integration

Pre-built Zapier connector for no-code automation with thousands of third-party apps

Lead Management(4)

FormReactor

Instantly track and engage with leads generated by form submissions with auto-generated phone calls or text follow-ups

Lead Management

Comprehensive lead tracking, routing, and nurturing with full visibility into lead source and status

Pipeline Engagements

Track and manage pipeline engagements across forms, texts, chat, and phone channels

Smart RoutingAI

Intelligent real-time routing options with rules-based flows based on site visits, demographics, caller history, and custom criteria

Omnichannel(2)

Omnichannel Communication

Manage customer communications across calls, texts, chats, and social media messages in one platform

Text Messaging

Capture text leads directly from website with full attribution, automated responses, and bulk text campaign capabilities

Reporting(2)

Activity Log

Real-time activity log showing which channels and campaigns motivate audience to reach out

Call Reporting

Monitor lead volume with overview reporting or drill down for deeper analysis of campaigns, conversions, and performance metrics

Routing(4)

Geo Routing

Route calls and leads based on geographic location and multiple locations with complex queue structures

Lead and Call RoutingAI

Intelligent routing of leads and calls based on multiple factors including geo, weight, and skill-based rules

Skill-based Routing

Route calls to team members based on specific skills and capabilities for better customer experience

Weight-based Routing

Distribute calls across teams using weighted distribution rules for balanced load management

Security(8)

CCPA CompliancePremium

CCPA compliance built into the platform for California data privacy laws

Customizable Access Roles

Granular role-based access control to manage user permissions and data access

Data Encryption

Encryption of customer data in transit and at rest for security protection

GDPR CompliancePremium

Built-in GDPR compliance features for EU data protection regulations

HIPAA CompliancePremium

Built-in HIPAA compliance solution for healthcare industry data protection

HITECH CompliancePremium

HITECH Act compliance built into the platform for healthcare data security

Network Redundancy

Redundant network infrastructure for high availability and disaster recovery

SOC 2 Compliance

SOC 2 Type II compliance certification for data security and operational controls

Support(1)

API Office HoursPremium

Scheduled office hours with senior engineers for troubleshooting and strategic planning with API

Pricing

Marketing Pro Plan

Popular
Custom
  • Agency-first focus for managing multiple accounts
  • White-label options
  • Built-in reports
  • Included sub-accounts
  • API access and developer tools
  • Custom billing options
  • Call tracking
  • Lead management
  • Omnichannel tools
  • Robust integrations

Cost Calculator

Pricing data not available for Call Tracking Metrics. Check their website for current pricing.

Build vs Buy

Should you build a Call Tracking Metrics alternative or buy the subscription? Estimate based on 45 features.

Buy Call Tracking Metrics

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$24,000
Maintenance$360/mo
3-year total$36,960
Dev time~2 months

Buying Call Tracking Metrics saves ~$36,960 over 3 years vs building.

Estimates based on 45 features and a BuildScore of 5/5. Actual costs vary.

Integrations

6 known integrations