How to Build Your Own Ruler Analytics
Replace Ruler Analytics with a custom build. Close the loop between marketing and revenue
Build Difficulty: 5/5
Build a working replacement in a weekend with AI tools
Estimated Timeline
Based on 31 features at Weekend Project difficulty, expect about One weekend with AI-assisted development.
Recommended Tech Stack
Full-stack React framework with API routes and server components
PostgreSQL database, auth, and real-time subscriptions
Utility-first styling for rapid UI development
Transactional and marketing email delivery
Key Features to Replicate
Top features across 8 categories. See all 31 features
Attribution(9 features)
Switch between different attribution model types to build custom reports and get the data you need most
Attribute phone calls to marketing campaigns
Track and attribute eCommerce transactions to marketing channels
Attribute conversions to the first marketing touchpoint
Attribute conversions to the last marketing touchpoint
+4 more in this category
Call Tracking(6 features)
Support for local or freephone numbers across 50+ countries
Record and review phone calls to your business
Track calls initiated through click-to-call buttons on your website
Dynamically insert phone numbers on your website based on traffic source
Get alerted when calls are missed
+1 more in this category
Tracking(6 features)
Track calls and find out which campaigns make your phone ring
Track performance by campaign and keyword
Connect form entries to your campaigns
Understand your true lead source with insights into which marketing channels, campaigns and keywords are influencing your leads
Learn what fuels your live chat sessions
+1 more in this category
Integrations(5 features)
Integrate with over 1,000 apps and tools to push revenue data where you need it most
Integrate with CRM platforms like Salesforce, Pipedrive and Hubspot
Integrate with Facebook Ads platform
Integrate with Google Analytics and Google Adwords
Integrate with live chat platforms like Drift, Intercom and SalesIQ
Data Operations(2 features)
Integration with BI tools like Tableau and Power BI with access to data visualization templates
Open access to data via AWS SQS/SNS as JSON or SQLServer with querying capabilities
Analytics(1 features)
Chart each and every action and see every step leads take on their journey to becoming a sale
Reporting(1 features)
Plot your sources by pipeline stage and separate good leads from bad ones
Support(1 features)
Additional support for marketing operations teams and consultancy on tech stack best practice
Cost Calculator
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Build It Yourself
Total Cost Comparison
DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 31 features at very easy complexity.