Oracle Eloqua Marketing Automation

Optimize key elements of campaign email templates, such as subject line, with AI capabilities

Unify marketing and sales through complete customer intelligence and shared revenue goals with account engagement scoring

Leverage AI to efficiently select the right audiences, quickly create personalized campaign assets, engage customers intelligently with relevant emails at the right time

Gain a clear view of each account's level of engagement to identify and prioritize conversation-ready opportunities

Engage buying groups and align with sales teams on shared revenue goals through account-based targeting

Utilize event listeners that quickly respond to changes in contact records, custom data, lead scores and specific campaign activities

Trigger program actions in real time based on lead score changes or new contact creation

Automate repetitive manual tasks and simplify campaign management with program triggers such as changing lead scores or gaining new contacts

Adapt each customer's journey based on their actions with personalized emails, landing pages, and content

Create rich, multi-step campaigns that get results using drag-and-drop interface with adaptive customer journeys

Orchestrate personalized campaigns across channels at scale with guided campaign workflows

Empower non-technical marketers to deploy campaigns via step-by-step workflows designed for specific marketing tactics

Deploy campaigns across multiple channels including email, native SMS messaging, display search, web, video, social using drag-and-drop interface

Deliver consistent messaging with pre-approved content to create a cohesive customer experience and accelerate time-to-market

Create compelling, responsive, brand-consistent emails and landing pages efficiently with reusable Content Blocks

Design and create progressive forms and dynamic emails and landing pages to engage with customers and adapt to their evolving interests in real time

Create beautiful landing pages with dynamic and personalized content based on digital behaviors of each prospect without IT help

Ingest and utilize data from first- and third-party sources to launch sophisticated and personalized campaigns

Maintain a cleaner contact database by easily integrating the contact washing app with programs for data hygiene

Manage data at scale with aggregated external data from multiple sources and data hygiene tools

Connect Eloqua with CRMs via plug-and-play and secure cloud apps to automatically route engaged leads and conversation-ready opportunities to sales team in minutes

Extensible integration platform with more than 500 prebuilt integrations offering adaptability for current and future business models

Natively integrated with the Oracle CX suite and extended ecosystem for connected customer experience across marketing, sales, and service

Eloqua excels in handling massive data volumes while enabling peak performance with enterprise-grade performance and security

Improve speed-to-lead time by using Oracle Unity, Oracle Sales, and other CRM cloud apps for integration and webhooks instead of external calls

Enable sales team to engage prospects directly with brand-approved email communications and track engagements via CRM, Microsoft Outlook, or mobile app

Share contacts' marketing activity, account details, and profile data with sales in real time so they're better prepared to engage customers and close deals faster

Identify high-potential buyers and drive engagement with additional third-party information from integrations with LinkedIn, 6sense, and other ABM vendors

Provide sales team with brand compliant, marketing-approved email templates for quick and easy communications to prospects

Data is securely stored and processed on Oracle Cloud Infrastructure, providing quick access and robust security

Develop customer profiles that target the right audiences with relevant information and select criteria for specific segments

Select existing segments from Oracle Eloqua, Oracle Unity, or upload custom segments directly to Oracle Eloqua Guided Campaigns

Combine behavioral and firmographic data from various sources to build, filter, and segment audiences for precise targeting based on specific attributes and interests

View contact details for each lead including their activities, lead score, and other real-time behavioral data

Intuitive drag-and-drop interface for creating campaigns and workflows that makes execution user-friendly for nontechnical users