How to Build Your Own Oracle Eloqua Marketing Automation

Visualize aggregated account engagement and identify highly engaged accounts with custom account analytics for ABM campaigns

Measure and report campaign performances at the account level with account-centric metrics and campaign-specific metrics

Easily measure and compare campaign performance with metrics for in/outbound activity and response rates

See revenue attribution to marketing campaigns to analyze overall campaign performance and marketing ROI for further improvement

Access comprehensive performance overview for emails sent within a specified time frame including opens, clickthroughs, form submissions

Automatically aggregate scores at the account level to qualify and deliver them as conversation-ready opportunities to Oracle CX Sales

Run sophisticated lead-scoring models concurrently and easily configure profile and engagement criteria for each model without IT help

Manage and score leads with real-time accuracy across multiple campaigns, products, business units, and regions

Pre-determine and automate each lead's next appropriate interaction and understand their real intent based on profile and engagement data

Push highly qualified leads into CRM system within minutes through an app-based lead routing system

Adapt each customer's journey based on their actions with personalized emails, landing pages, and content

Create rich, multi-step campaigns that get results using drag-and-drop interface with adaptive customer journeys

Orchestrate personalized campaigns across channels at scale with guided campaign workflows

Empower non-technical marketers to deploy campaigns via step-by-step workflows designed for specific marketing tactics

Deploy campaigns across multiple channels including email, native SMS messaging, display search, web, video, social using drag-and-drop interface

Deliver consistent messaging with pre-approved content to create a cohesive customer experience and accelerate time-to-market

Create compelling, responsive, brand-consistent emails and landing pages efficiently with reusable Content Blocks

Design and create progressive forms and dynamic emails and landing pages to engage with customers and adapt to their evolving interests in real time

Create beautiful landing pages with dynamic and personalized content based on digital behaviors of each prospect without IT help

Enable sales team to engage prospects directly with brand-approved email communications and track engagements via CRM, Microsoft Outlook, or mobile app

Share contacts' marketing activity, account details, and profile data with sales in real time so they're better prepared to engage customers and close deals faster

Identify high-potential buyers and drive engagement with additional third-party information from integrations with LinkedIn, 6sense, and other ABM vendors

Provide sales team with brand compliant, marketing-approved email templates for quick and easy communications to prospects

Optimize key elements of campaign email templates, such as subject line, with AI capabilities

Unify marketing and sales through complete customer intelligence and shared revenue goals with account engagement scoring

Leverage AI to efficiently select the right audiences, quickly create personalized campaign assets, engage customers intelligently with relevant emails at the right time

Utilize event listeners that quickly respond to changes in contact records, custom data, lead scores and specific campaign activities

Trigger program actions in real time based on lead score changes or new contact creation

Automate repetitive manual tasks and simplify campaign management with program triggers such as changing lead scores or gaining new contacts

Ingest and utilize data from first- and third-party sources to launch sophisticated and personalized campaigns

Maintain a cleaner contact database by easily integrating the contact washing app with programs for data hygiene

Manage data at scale with aggregated external data from multiple sources and data hygiene tools