Gravity Forms

gravityforms.com
Form Builder
Weekend Project

The Best WordPress Form Plugin

How to Replace Gravity Forms

Overview

Gravity Forms is a WordPress plugin that allows you to quickly create custom data collection forms, polls, and surveys. It provides powerful tools for building forms to capture leads, collect payments, automate workflows, and manage online transactions all within WordPress.

Features

48 features across 25 categories

Accessibility(1)

Accessible Forms

Build forms with all tools needed to create WCAG 2.1AA compliant accessible forms

Also in: Justinmind, Justworks, Notion

Advanced Features(2)

Calculations

Use calculations within fields to dynamically calculate field values based on mathematical formulas

Digital SignaturesPremium

Allow users to sign forms electronically using a touchscreen device, touch pad, or mouse

Analytics(1)

Partial EntriesPremium

Capture data from users who started a form but abandoned before hitting submit to improve form conversions

Also in: Hugging Face, Notion, Smartsheet

Automation(1)

Workflow Automation

Configure forms to show or hide fields, sections, pages, and buttons based on user selections and set custom automated workflows

Also in: monday.com, Notion, Airtable

Certified Add-Ons(8)

Automate Entry ExportsPremium

Build powerful workflows to automate entry exports with conditional logic using Entry Automation

Conditional PricingPremium

Create flexible, conditional pricing for product fields using Conditional Pricing Perk

Convert to PDFsPremium

Automatically generate, email, populate digital signatures and download PDFs with Fillable PDFs or Gravity PDF

Display Entries on Front EndPremium

Let Gravity Forms collect data while GravityView displays the data on the front end of your site

Generate ChartsPremium

Create charts and calculations from form entries with GFChart

Image EnhancementsPremium

Add images as choices for Radio Buttons or Checkboxes fields, or increase quality of user-generated content

Nested FormsPremium

Create forms within forms for better management of complex forms using Nested Forms

Preview SubmissionsPremium

Add a simple submission preview to allow users to confirm their submission before final submission

Compliance(1)

GDPR Compliant

Includes tools for managing personal data and validating user consent for third-party feeds

Also in: Insider CDP, Airtable, 1Password

Customization(2)

Custom Form CSS

Easily apply custom CSS to forms for a seamless design experience

Merge TagsPremium

Dynamically populate submitted field values and other dynamic information in notification emails, post content, and user profiles

Also in: monday.com, Obsidian, Smartsheet

Data Collection(2)

File Uploads

Allow users to submit documents, photos, or other attachments with files saved directly to your server

SurveysPremium

Easily interact with users to both collect and analyze data on your target audience

Also in: Insider CDP, Lytics, monday.com

Data Management(1)

Form Import & Export

Create new forms in a flash or back up your files using simple import and export functions

Data Quality(1)

Field Validation

Keep data clean by using field validation settings to ensure accurate submissions

Developer Tools(4)

BYOA (Build Your Own Add-On)

Add-On Frameworks give you tools to easily build custom actions that run automatically upon form submission

Extensive API

GF API class allows you to easily push and pull data to manage forms, entries, and more

Hundreds of Actions & Filters

More than 500 available hooks to extend functionality and customize form behavior

Well-Documented Code

Legible, well-commented code with clear names for variables and functions to make code approachable

E-Commerce(1)

Discount CodesPremium

Create and manage custom codes to automatically calculate discounts for users

Engagement(1)

Quizzes and PollsPremium

Create interactive quizzes with automatic scoring and polling options to get feedback from users

Form Building(2)

Drag-and-Drop Builder

Quickly design and build WordPress forms using intuitive drag-and-drop builder tools to organize modules

Visual Form Editor

Quickly design and build WordPress forms using an intuitive visual form editor to select fields and configure options

Form Design(2)

Column Layouts

Choose the number of columns needed, customize width, and drag fields within the builder to add new columns

Paginated Forms

Make longer forms more approachable by breaking them into multiple pages with less scrolling

Form Elements(1)

30+ Form Fields

Ever-growing list of form field types for building truly custom forms

Integration(2)

API & Webhooks

Use an open REST API and simple webhooks to create custom form integrations or workflows

Data Routing

Feed data from forms and easily route submissions to different places like CRM, Zapier, email based on set criteria

Localization(1)

Language Support

Have control over foreign languages for your forms; inherits language setting from WordPress general settings

Logic & Automation(1)

Conditional Logic

Display or hide fields, sections, or entire pages based on user inputs to make forms more relevant to your audience

Notifications(1)

Email Logic

Configure complex email routing for form notifications and confirmations based on user selections and conditional logic

Payment Processing(3)

Automated PaymentsPremium

Manage subscriptions and recurring payments with automated workflows using preferred payment processors

Online Payment Collection

Manage transactions for registrations, subscriptions, donations, and product sales directly from forms

Payment Processor IntegrationPremium

Integrates with Stripe, Square, Mollie and more to help manage secure transactions directly from WordPress forms

Responsive Design(1)

Responsive Forms

Fully responsive forms that adapt to any device or resolution

Security(5)

Anti-Spam

Stop bots in their tracks with an anti-spam honeypot or use Akismet integration to create a force field for data

Google reCAPTCHA v2 & v3

Fend off spam and bot invasions with support for both Google reCAPTCHA v2 and v3

PCI Compliant

Forms that meet PCI compliance requirements for secure payment processing

Secure Data Collection

State-of-the-art security measures to keep form data safe and secure

Security Audits

Routine quarterly audits of all code across the Gravity Forms suite of plugins

Templates(1)

Pre-built Templates

Kickstart form creation with pre-built templates for common use cases like contact forms, payment forms, and surveys

User Experience(2)

Dynamic Field Values

Help users fill forms automatically with dynamic fields populated by user selection, query strings, or field type

Save & Continue

Boost retention and form completion by giving users the ability to save entries and continue at any point

Pricing

Basic

$59/year
  • 1 Site
  • Standard Support
  • HubSpot Add-On
  • Mailchimp Add-On
  • Active Campaign Add-On
  • Campaign Monitor Add-On

Pro

$159/year
  • 3 Sites
  • Standard Support
  • Stripe Add-On
  • Dropbox Add-On
  • Square Add-On
  • Zapier Add-On
  • Trello Add-On
  • PayPal Add-On

Elite

Popular
$259/year
  • Unlimited Sites
  • Priority Support
  • WordPress Multisite
  • Gravity SMTP
  • User Registration Add-On
  • Conversational Forms
  • Coupons Add-On
  • Partial Entries Add-On
  • Polls Add-On
  • Signature Add-On
  • Survey Add-On
  • All Add-Ons included

Cost Calculator

Pricing data not available for Gravity Forms. Check their website for current pricing.

Build vs Buy

Should you build a Gravity Forms alternative or buy the subscription? Estimate based on 48 features.

Buy Gravity Forms

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$24,000
Maintenance$360/mo
3-year total$36,960
Dev time~2 months

Buying Gravity Forms saves ~$36,960 over 3 years vs building.

Estimates based on 48 features and a BuildScore of 5/5. Actual costs vary.

Integrations

49 known integrations

2CheckoutActive CampaignAgile CRMAkismetAWeberBreezeBrevoCampaign MonitorCapsule CRMCleverReachCloudflare TurnstileConditional Pricing Perk by Gravity WizConstant ContactDropboxEmailOctopusEmmaEntry Automation by ForGravityFillable PDFs by ForGravityGetResponseGFChartGoogle AnalyticsGravity PDFGravityViewHelp ScoutHubSpotiContactImage Choices by JetSlothImage HopperKit (formerly ConvertKit)MailchimpMailerLiteMailgunMollieNested Forms by Gravity WizPayPalPipePostmarkPreview Submission Perk by Gravity WizreCAPTCHASalesforceSendGridSlackSquareStripeTrelloTwilioWebhooksZapierZoho CRM