Emma
myemma.comBuild Difficulty: 5/5
Build a working replacement in a weekend with AI tools
Email marketing built for your ecosystem
How to Replace EmmaOverview
Features
57 features across 13 categories
AI(1)
Enter prompts into the email editor to create email content that reflects your brand and resonates with your audience using thoughtful, privacy-first AI
Administration(18)
View recent activity for all your subaccounts right on your homepage
Review and approve email content and its recipients
Share images and documents across subaccounts
Share email contacts and audiences across subaccounts
Powerful brand controls to ensure consistency and compliance across all emails
Control what your subaccounts can do when using the editor or sending a campaign to ensure brand consistency
See your contacts' complete campaign activity across all subaccounts
Customize permission settings of each user in your account
Share important messages like employee or student notifications without the risk of contacts accidentally unsubscribing
Share email templates and campaigns with subaccounts
Choose to remove all Emma branding from your emails
Add your single sign-on provider to Emma so that users can use one set of login credentials across multiple applications
Define brand style guidelines for subaccounts
Create and assign categories to organize your subaccounts
Define subject line and preheader text for your subaccounts' campaigns to ensure brand consistency
Streamline your campaign creation process by quickly sharing entire folders of templates with subaccounts
Set up multiple subaccounts under a main administrative account for organizational control
Flexible user permissions with customizable role-based access control
Analytics(3)
Compare the results of multiple sent email campaigns
Watch response results roll in as your audience opens and clicks
Understand your best email send times, top trending email content and top trending subject lines
Audience(3)
Easily segment your audience into groups based on data stored in your account
Instantly generate segment filters based on your natural language description, saving setup time and providing a framework to refine from
Manage the subscription preferences of your audience
Automation(5)
Create a series of automated emails that send based on a set trigger with journeys and branching points
Automatically check for specific interactions before deciding which email your audience should receive next
Automate email campaigns using customer data from your website, CRM and eCommerce platform
Select from multiple triggers to begin your automated email series
Create unlimited automated email journeys and campaigns
Design(5)
Store images and documents to use in email campaigns
Design emails with your own HTML code for advanced customization
Easily create professional emails using content blocks without coding
Choose from an extensive library of customizable, responsive email designs
Save pre-designed rows and reuse them in future emails
Integration(1)
Build custom integrations with the open API
Marketing(7)
Send email campaigns to your audience
Set your email campaigns to be sent at a specified time and date
Use landing page editor to easily create beautiful pages for your site
Grow your lists with signup pages and pop-up forms
Analyzes past campaign engagement to target when your audience is most active and responsive
Reach customers faster by sending messages to a channel that is more personal and create a seamless multi-channel experience paired with email
Uncapped email sending volume
Personalization(1)
Deliver unique, targeted content to each subscriber from a single email
Planning(1)
Review planned email activity across all subaccounts
Subscription Management(1)
Empowers your contacts to manage all their subscriptions across your organization in one convenient location
Support(8)
Personalized onboarding support to get you started
Expert deliverability team will help investigate any delivery issues that may arise
Access to the industry-leading support team via email
24/7 access to expansive library of resources and robust help documentation
Utilize the Emma Virtual Assistant to help you troubleshoot and contact support if needed
Access to the industry-leading support team via phone
Priority support for faster issue resolution
Get the most out of Emma with step-by-step video tutorials
Testing(3)
Send two versions of an email to test which performs best
Send an email campaign with two different subject lines to test which performs best
Built in tools to preview, proofread and test your email campaigns before sending them out
Pricing
Emma Lite
- ✓Drag and drop editor
- ✓Built-in integrations
- ✓Email and phone support
- ✓10,000 contacts with annual contract
- ✓5 users
- ✓2 role types
- ✓Unlimited email sending
- ✓Email campaigns
- ✓Email scheduling
- ✓Smart send
- ✓Automation builder (1 journey)
- ✓Segmentation
- ✓Dynamic content
- ✓Signup forms
- ✓Real-time reporting
- ✓Comparative reporting
- ✓A/B subject line split testing
- ✓A/B content split testing
- ✓Pre-send email testing
- ✓Email template gallery
- ✓Save email rows
- ✓Asset library
- ✓In-app support
- ✓Help center
- ✓Training videos
Emma Essentials
- ✓Everything in Lite, plus:
- ✓Landing pages
- ✓Unlimited automation
- ✓1:1 onboarding support
- ✓SMS (add-on)
- ✓10 users
- ✓5 role types
- ✓Marketing calendar
- ✓Trends reporting
- ✓Smart segment
- ✓Code your own emails
Emma for Teams
- ✓Everything in Essentials, plus:
- ✓Tiered account structure
- ✓Custom user permissions
- ✓Trend reporting
- ✓Share branded assets between subaccounts
- ✓SMS (add-on)
- ✓25 users
- ✓6 role types
- ✓2 subaccounts
- ✓Brand Manager
- ✓Style guide
- ✓Limited template & campaign sharing
- ✓Subject and preheader locking
- ✓Asset sharing
- ✓Template folder sharing
- ✓Subaccount categories
- ✓Activity dashboard
- ✓Approvals dashboard
- ✓Internal sending subaccounts
- ✓Contact view across subaccounts
- ✓Audience sharing
- ✓Emma Central Subscription Center
- ✓Multiple starting points (automation)
- ✓Branching points (automation)
- ✓Custom event-driven automations
Emma Corporate
- ✓Everything in Teams, plus:
- ✓10+ subaccounts
- ✓Unlimited users
- ✓Priority phone support
- ✓Share audiences between subaccounts
- ✓SMS (add-on)
- ✓Unlimited subaccounts
- ✓Unlimited users
- ✓6 role types
- ✓Private branding
- ✓Deliverability support
- ✓Single sign-on
- ✓Professional services available
Cost Calculator
Keep Paying Emma
Build It Yourself
Total Cost Comparison
DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 57 features at very easy complexity.
Build vs Buy
Should you build a Emma alternative or buy the subscription? Estimate based on 57 features.
Buy Emma
Better ValueBuild Your Own
Buying Emma saves ~$19,800 over 3 years vs building.
Estimates based on 57 features and a BuildScore of 5/5. Actual costs vary.
Integrations
1 known integrations