How to Build Your Own Emma
Replace Emma with a custom build. Email marketing built for your ecosystem
Build Difficulty: 5/5
Build a working replacement in a weekend with AI tools
Estimated Timeline
Based on 57 features at Weekend Project difficulty, expect about One weekend with AI-assisted development.
Recommended Tech Stack
Full-stack React framework with API routes and server components
PostgreSQL database, auth, and real-time subscriptions
Utility-first styling for rapid UI development
Transactional and marketing email delivery
Key Features to Replicate
Top features across 8 categories. See all 57 features
Administration(18 features)
View recent activity for all your subaccounts right on your homepage
Review and approve email content and its recipients
Share images and documents across subaccounts
Share email contacts and audiences across subaccounts
Powerful brand controls to ensure consistency and compliance across all emails
+13 more in this category
Support(8 features)
Personalized onboarding support to get you started
Expert deliverability team will help investigate any delivery issues that may arise
Access to the industry-leading support team via email
24/7 access to expansive library of resources and robust help documentation
Utilize the Emma Virtual Assistant to help you troubleshoot and contact support if needed
+3 more in this category
Marketing(7 features)
Send email campaigns to your audience
Set your email campaigns to be sent at a specified time and date
Use landing page editor to easily create beautiful pages for your site
Grow your lists with signup pages and pop-up forms
Analyzes past campaign engagement to target when your audience is most active and responsive
+2 more in this category
Automation(5 features)
Create a series of automated emails that send based on a set trigger with journeys and branching points
Automatically check for specific interactions before deciding which email your audience should receive next
Automate email campaigns using customer data from your website, CRM and eCommerce platform
Select from multiple triggers to begin your automated email series
Create unlimited automated email journeys and campaigns
Design(5 features)
Store images and documents to use in email campaigns
Design emails with your own HTML code for advanced customization
Easily create professional emails using content blocks without coding
Choose from an extensive library of customizable, responsive email designs
Save pre-designed rows and reuse them in future emails
Analytics(3 features)
Compare the results of multiple sent email campaigns
Watch response results roll in as your audience opens and clicks
Understand your best email send times, top trending email content and top trending subject lines
Audience(3 features)
Easily segment your audience into groups based on data stored in your account
Instantly generate segment filters based on your natural language description, saving setup time and providing a framework to refine from
Manage the subscription preferences of your audience
Testing(3 features)
Send two versions of an email to test which performs best
Send an email campaign with two different subject lines to test which performs best
Built in tools to preview, proofread and test your email campaigns before sending them out
Cost Calculator
Keep Paying Emma
Build It Yourself
Total Cost Comparison
DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 57 features at very easy complexity.