iContact

icontact.com
Email Marketing
Weekend Project

Easy Email Marketing Platform for Businesses

How to Replace iContact

Overview

iContact is an email marketing platform designed to help businesses of all sizes create, send, and analyze email campaigns. It provides drag-and-drop email builders, contact management, automation tools, and real-time analytics to boost engagement and drive conversions.

Features

34 features across 12 categories

AI(2)

AI-Powered Content AssistantAIPremium

Uses artificial intelligence technology to suggest personalized content ideas and help craft compelling email content to overcome writer's block

Subject Line AIAIPremium

AI assistance for optimizing subject lines to improve open rates

Also in: monday.com, Notion, Airtable

Account Management(1)

Unlimited UsersPremium

Allow unlimited team members to access and manage the account

Also in: Keeper, 1Password, Bitwarden

Analytics & Reporting(4)

A/B Testing

Split test campaigns before sending to entire list to determine which message resonates better with audience

Campaign Reports

Detailed reports showing campaign performance including opens, clicks, unsubscribes and other engagement metrics

Landing Page Analytics

View traffic, engagement and form conversion data for landing pages to optimize for better performance and relevancy

Real-Time Analytics

Track campaign performance, monitor engagement metrics, and optimize strategy on the fly with actionable analytics

Also in: Ivanti, Ramp, Stampli

Automation(5)

Email Automation

Simplify marketing with intuitive email automation based on conditions and custom engagement rules

Email Autoresponders

Send automated emails when contacts join marketing lists to welcome them with customized greetings

Re-engagement Emails

Send re-engagement campaigns to bring back lost and disengaged customers without setting up manual lists

Triggered Emails

Trigger emails based on preset conditions and engagement events like email opens, clicks and landing page visits

Unlimited AutomationsPremium

Create unlimited automated email sequences and workflows

Also in: monday.com, Notion, Airtable

Contact Management(3)

Contact Management

Centralized location to import, store, and update contact lists with segmentation capabilities based on demographics and behavior

Custom Fields

Use custom fields with information unique to your business to further personalize emails

Segmentation

Create segments based on contact information and past engagement with email campaigns and landing pages

Email Building(3)

Drag and Drop Email Builder

Allows users to design stunning email campaigns by dragging elements like images, text, and buttons onto a canvas without coding knowledge

Pre-Designed Email Templates

Library of hundreds of professionally designed, customizable email templates that look stunning and are easy to modify

Stock Image LibraryPremium

Access to stock images to enhance email designs

Email Marketing(4)

Bulk Email Campaigns

Import contacts, design beautiful emails and send campaigns to your list without complexity or coding

Personalization

Craft custom emails for each contact based on related information without setup overhead

Project Based Emailing

Manage email marketing campaigns on a project basis

Scheduled Emails

Send emails on specific dates and times to customers, such as birthday emails or payment reminders

Also in: Writesonic, Visme, WordPress.com

Email Quality(2)

Email Verification Add-OnPremium

Verify email addresses to improve deliverability and reduce bounce rates with starting price of $1/month

Spam Checker

Check emails to ensure they pass spam filters before sending

Integrations(2)

App Integrations

Connect 100+ apps and software to iContact to sync contacts, update lists, automate campaigns, and enrich data

iContact for Salesforce

Native integration with Salesforce for seamless CRM connectivity

Lead Generation(3)

Forms

Create sign-up forms to capture leads and grow your contact list

Landing Page Templates

Pre-built landing page templates available for creating lead capture pages

Unlimited Landing PagesPremium

Create unlimited landing pages for lead capture and marketing campaigns

Social Media(2)

Social Blocks

Add social media elements to email campaigns

Social Media PostingPremium

Create and post to social media channels directly from the platform

Support(3)

Chat Support

Get support via chat with the customer service team

Email Support

Get support via email from the customer service team

Phone Support

Access to phone support for customer assistance

Pricing

Free Trial

Free for 30 days
  • Full access to all features for 30 days
  • No credit card required

Standard

$9/month (500 contacts)
  • Pre-Designed Email Templates
  • Drag and Drop Editor
  • Landing Page Templates
  • Automations (limited to 1)
  • Send Limits (10x contacts)
  • 1 User
  • A/B Testing
  • Custom Fields
  • Spam Checker
  • 1 Landing Page
  • 2 Contact Lists
  • 1 Segment
  • 250 MBs Storage
  • Basic Reporting
  • Chat Support
  • Phone Support
  • Email Support

Premium

$16/month (500 contacts)
  • Unlimited Users
  • Drag and Drop Editor
  • Social Media Posting
  • AI Content Assistant
  • Send Limits (12x contacts)
  • A/B Testing
  • Custom Fields
  • Spam Checker
  • Unlimited Landing Pages
  • Unlimited Landing Page Templates
  • Unlimited Automations
  • Subscribe Event Automations
  • Advanced Segment Qualification Automations
  • Unlimited Contact Lists
  • Unlimited Segments
  • 500 MBs Storage
  • Stock Image Library
  • Subject Line AI
  • Forms
  • Social Blocks
  • Social Creation and Posting
  • Basic Reporting
  • Chat Support
  • Phone Support
  • Email Support

Custom

Custom
  • Flexible & Personalized
  • Large Contact Lists
  • Premium Support
  • Large Sending Volume
  • Creative Assistance

Cost Calculator

Keep Paying iContact

Monthly$9/mo
Yearly$108/yr
5-Year Total$540

Build It Yourself

Est. Build Time~3 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 Year
SaaS
$108
DIY
$240
3 Years
SaaS
$324
DIY
$720
5 Years
SaaS
$540
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 34 features at very easy complexity.

Build vs Buy

Should you build a iContact alternative or buy the subscription? Estimate based on 34 features.

Buy iContact

Better Value
Monthly cost$90/mo
3-year total$3,240
Time to deployDays

Build Your Own

Development cost$24,000
Maintenance$360/mo
3-year total$36,960
Dev time~2 months

Buying iContact saves ~$33,720 over 3 years vs building.

Estimates based on 34 features and a BuildScore of 5/5. Actual costs vary.

Integrations

1 known integrations