Heap

heap.io
Analytics
Weekend Project

Product analytics that captures every user interaction automatically.

How to Replace Heap

Overview

Heap is a digital insights platform that automatically captures all user interactions without requiring manual event instrumentation. It enables product teams to analyze user behavior, identify conversion bottlenecks, and improve product experiences through AI-powered insights.

Features

42 features across 15 categories

AI Features(3)

Heap AnswersAIPremium

AI-powered assistant that answers questions about your product data.

Predictive AnalyticsAIPremium

AI-powered predictions for churn, conversion, and user lifetime value.

Recommended EventsAIPremium

AI suggests important events to track based on your data.

Administration(2)

Role-based Access Control

Manage team permissions with granular access controls.

SSO/SAMLPremium

Enterprise single sign-on with SAML 2.0 support.

Also in: Notion, Airtable, Smartsheet

Analysis(9)

BenchmarkingPremium

Compare your metrics against industry benchmarks.

Cohort Analysis

Compare behavior across different user cohorts.

Funnel Analysis

Detailed analysis of multi-step conversion paths.

Funnels

Analyze conversion paths and identify where users drop off.

Goal Tracking

Define and track custom business goals and milestones.

Retention Analysis

Track user retention cohorts and measure product stickiness.

Session Replay

Watch user sessions to understand how visitors interact with your product.

SQL QueriesPremium

Query raw data using SQL for advanced analysis.

User Profiles

View complete behavioral history and properties for individual users.

Also in: Lexion, Ironclad, Juro

Attribution(1)

Multi-touch AttributionPremium

Understand the complete customer journey across touchpoints.

Compliance(4)

Audit LogsPremium

Track all user actions and changes within your workspace.

Data GovernancePremium

Manage data classifications and sensitive information handling.

Data Privacy Controls

Mask or exclude sensitive data from collection.

GDPR Compliance Tools

Tools to manage data privacy and user deletion requests.

Also in: Insider CDP, Airtable, 1Password

Data Collection(5)

Autocapture

Automatically records all user interactions without manual event setup.

Cross-domain Tracking

Track users across multiple domains and subdomains.

Custom Events via Server-side SDK

Send server-side events to supplement autocapture data.

Custom Properties

Add custom user and event properties for advanced analysis.

Event Definitions

Define custom events retroactively from your autocaptured data.

Also in: Insider CDP, Lytics, monday.com

Experimentation(2)

A/B TestingPremium

Run experiments to test feature changes and measure impact.

Feature FlaggingPremium

Control feature rollout with feature flags and experiments.

Integration(3)

APIPremium

Programmatic access to data and analytics functionality.

Data Export

Export analysis results and raw data in multiple formats.

Data Warehouse SyncPremium

Export raw events to your data warehouse for custom analysis.

Also in: monday.com, Notion, Airtable

Mobile(1)

Mobile App Analytics

Capture and analyze events from native iOS and Android apps.

Monetization(1)

Revenue Tracking

Track purchases and revenue metrics alongside user behavior.

Monitoring(2)

Alerts

Get notified when key metrics cross specified thresholds.

Error Tracking

Capture and track JavaScript errors in your application.

Performance(1)

Web Performance MonitoringPremium

Track page load times and performance metrics.

Reporting(4)

Custom Dashboards

Build tailored dashboards for different teams and stakeholders.

Dashboards

Create custom dashboards to track key metrics and KPIs.

Real-time Dashboards

View live updates of key metrics as they happen.

Scheduled Reports

Automatically generate and email reports on a schedule.

Segmentation(2)

Advanced SegmentationPremium

Create complex segments using multiple conditions and logic.

User Segments

Create dynamic audiences based on user behavior and properties.

Visualization(2)

Heatmaps

Visualize where users click and scroll on your web pages.

Journeys

Visualize user paths through your product with flowcharts.

Pricing

Free

Free
  • Up to 1000 sessions/month
  • basic analytics
  • session replay

Growth

$89/mo
  • Up to 100K sessions/month
  • autocapture
  • advanced funnels

Pro

Popular
$249/mo
  • Up to 500K sessions/month
  • A/B testing
  • multi-touch attribution

Enterprise

Contact Sales
  • Unlimited sessions
  • custom features
  • dedicated support

Cost Calculator

Keep Paying Heap

Monthly$89/mo
Yearly$1.1k/yr
5-Year Total$5.3k

Build It Yourself

Est. Build Time~3 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 YearSave $828
SaaS
$1.1k
DIY
$240
3 YearsSave $2.5k
SaaS
$3.2k
DIY
$720
5 YearsSave $4.1k
SaaS
$5.3k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 42 features at very easy complexity.

Build vs Buy

Should you build a Heap alternative or buy the subscription? Estimate based on 42 features.

Buy Heap

Better Value
Monthly cost$890/mo
3-year total$32,040
Time to deployDays

Build Your Own

Development cost$24,000
Maintenance$360/mo
3-year total$36,960
Dev time~2 months

Buying Heap saves ~$4,920 over 3 years vs building.

Estimates based on 42 features and a BuildScore of 5/5. Actual costs vary.

Integrations

27 known integrations