Heap vs Matomo
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Heap offers fewer features (42 vs 120) and more integrations (27 vs 18). Starting price: Heap at $89/mo vs Matomo at $29/mo. Heap has 41 unique features while Matomo has 119 unique features, with 1 features in common.
| Heap | Matomo | |
|---|---|---|
| Category | Analytics | Analytics |
| Total Features | 42 | 120 |
| AI-Powered Features | 3 | 0 |
| Starting Price | $89/mo | $29/mo |
| Pricing Tiers | 4 | 4 |
| Integrations | 27 | 18 |
| Shared Features | 1 | |
| Shared Integrations | 1 | |
| Data Quality | 71% | 95% |
Feature Comparison by Category
AI Features (3 vs 0)
| Feature | Heap | Matomo |
|---|---|---|
| Heap Answers | ||
| Predictive Analytics | ||
| Recommended Events |
API (0 vs 3)
| Feature | Heap | Matomo |
|---|---|---|
| API Segmentation Support | ||
| Administration API | ||
| Analytics API |
Administration (2 vs 7)
| Feature | Heap | Matomo |
|---|---|---|
| Easy One-Click Updates | ||
| Multi-Currency Support | ||
| Role-based Access Control | ||
| SAML Login | ||
| SSO/SAML | ||
| Timezone Support | ||
| Unlimited Users Management | ||
| Unlimited Websites Management | ||
| White Label |
Alerts (0 vs 1)
| Feature | Heap | Matomo |
|---|---|---|
| Custom Alerts |
Analysis (9 vs 0)
| Feature | Heap | Matomo |
|---|---|---|
| Benchmarking | ||
| Cohort Analysis | ||
| Funnel Analysis | ||
| Funnels | ||
| Goal Tracking | ||
| Retention Analysis | ||
| SQL Queries | ||
| Session Replay | ||
| User Profiles |
Attribution (1 vs 0)
| Feature | Heap | Matomo |
|---|---|---|
| Multi-touch Attribution |
Community (0 vs 1)
| Feature | Heap | Matomo |
|---|---|---|
| Public Roadmap |
Compliance (4 vs 0)
| Feature | Heap | Matomo |
|---|---|---|
| Audit Logs | ||
| Data Governance | ||
| Data Privacy Controls | ||
| GDPR Compliance Tools |
Conversion Tracking (0 vs 3)
| Feature | Heap | Matomo |
|---|---|---|
| Conversion Funnels | ||
| Form Analytics | ||
| Goal Conversion Tracking |
Customization (0 vs 4)
| Feature | Heap | Matomo |
|---|---|---|
| Community Themes | ||
| Custom Dimensions | ||
| Custom Logo Upload | ||
| Custom Variables |
Data Collection (5 vs 0)
| Feature | Heap | Matomo |
|---|---|---|
| Autocapture | ||
| Cross-domain Tracking | ||
| Custom Events via Server-side SDK | ||
| Custom Properties | ||
| Event Definitions |
Data Export (0 vs 1)
| Feature | Heap | Matomo |
|---|---|---|
| Data Export |
Data Import (0 vs 1)
| Feature | Heap | Matomo |
|---|---|---|
| Server Log Import |
Data Management (0 vs 5)
| Feature | Heap | Matomo |
|---|---|---|
| Automatic Data Deletion | ||
| IP Exclusion | ||
| SQL Data Access | ||
| URL Parameter Exclusion | ||
| Unlimited Data Storage |
Data Warehouse (0 vs 1)
| Feature | Heap | Matomo |
|---|---|---|
| Data Warehouse Connector |
Development (0 vs 2)
| Feature | Heap | Matomo |
|---|---|---|
| Developer Zone | ||
| Programming Language Libraries |
Documentation (0 vs 3)
| Feature | Heap | Matomo |
|---|---|---|
| FAQ | ||
| Glossary | ||
| User Guides |
Education (0 vs 1)
| Feature | Heap | Matomo |
|---|---|---|
| Training Videos |
Experimentation (2 vs 0)
| Feature | Heap | Matomo |
|---|---|---|
| A/B Testing | ||
| Feature Flagging |
Extensibility (0 vs 1)
| Feature | Heap | Matomo |
|---|---|---|
| Open Marketplace |
Installation (0 vs 1)
| Feature | Heap | Matomo |
|---|---|---|
| Fast Installation |
Integration (3 vs 4)
| Feature | Heap | Matomo |
|---|---|---|
| API | ||
| CMS Plugins | ||
| Data Export | ||
| Data Warehouse Sync | ||
| Google Analytics Data Importer | ||
| LDAP Integration | ||
| Report Embedding |
Marketing (0 vs 3)
| Feature | Heap | Matomo |
|---|---|---|
| Advertising Conversion Export | ||
| Campaign Tracking | ||
| Multi-Channel Conversion Attribution |
Mobile (1 vs 3)
| Feature | Heap | Matomo |
|---|---|---|
| Mobile App | ||
| Mobile App Analytics | ||
| Mobile App Analytics with Android SDK | ||
| Mobile App Analytics with iOS SDK |
Monetization (1 vs 0)
| Feature | Heap | Matomo |
|---|---|---|
| Revenue Tracking |
Monitoring (2 vs 0)
| Feature | Heap | Matomo |
|---|---|---|
| Alerts | ||
| Error Tracking |
Open Source (0 vs 1)
| Feature | Heap | Matomo |
|---|---|---|
| Open Source |
Optimization (0 vs 1)
| Feature | Heap | Matomo |
|---|---|---|
| A/B Testing Platform |
Performance (1 vs 3)
| Feature | Heap | Matomo |
|---|---|---|
| Page Performance Reports | ||
| Page Speed Performance Tracking | ||
| Site Speed and Page Speed Reports | ||
| Web Performance Monitoring |
Privacy (0 vs 12)
| Feature | Heap | Matomo |
|---|---|---|
| Consent Tracking | ||
| Cookie Disable Enforcement | ||
| Cookie-Less Analytics | ||
| Do Not Track Support | ||
| GDPR Compliance | ||
| GDPR Manager | ||
| IP Anonymization | ||
| Opt-Out Iframe | ||
| Personal Data Tracking | ||
| Referrer Anonymization | ||
| User ID Pseudonymization | ||
| Visits Log Disable |
Quality (0 vs 1)
| Feature | Heap | Matomo |
|---|---|---|
| Quality Assurance |
Reporting (4 vs 20)
| Feature | Heap | Matomo |
|---|---|---|
| 100% Accurate Data | ||
| All Websites Dashboard | ||
| Annotations | ||
| Custom Dashboards | ||
| Custom Reports | ||
| Customizable Dashboard | ||
| Dashboards | ||
| Ecommerce Analytics | ||
| Geolocation | ||
| Log Analytics | ||
| Media Analytics | ||
| Page Overlay | ||
| Pages Transitions | ||
| Real-time Dashboards | ||
| Real-time Data Updates |
SEO (0 vs 2)
| Feature | Heap | Matomo |
|---|---|---|
| SEO Web Vitals | ||
| Search Engine Keywords Performance |
Security (0 vs 2)
| Feature | Heap | Matomo |
|---|---|---|
| Audit Log | ||
| Security Focus |
Segmentation (2 vs 2)
| Feature | Heap | Matomo |
|---|---|---|
| Advanced Segmentation | ||
| User Cohorts | ||
| User Segmentation | ||
| User Segments |
Support (0 vs 3)
| Feature | Heap | Matomo |
|---|---|---|
| Community Forums | ||
| Long Term Support | ||
| Paid Support Plans |
Tag Management (0 vs 1)
| Feature | Heap | Matomo |
|---|---|---|
| Tag Manager |
Technical (0 vs 6)
| Feature | Heap | Matomo |
|---|---|---|
| High Traffic Compatibility | ||
| IPv4 and IPv6 Support | ||
| Intranet Support | ||
| Multi-Platform Support | ||
| Proxy Support | ||
| Unicode Support |
Tracking (0 vs 19)
| Feature | Heap | Matomo |
|---|---|---|
| 404 Page Tracking | ||
| C# DotNet Tracker | ||
| Content Tracking | ||
| Cookie-Based Tracking | ||
| Cross-Domain Linking | ||
| Event Tracking | ||
| External Link Tracking | ||
| File Download Tracking | ||
| Java Tracking API Client | ||
| JavaScript Tracking API | ||
| Offline Tracking | ||
| PHP Tracking API Client | ||
| REST Tracking API | ||
| Search Engine Bot Tracking | ||
| Search Engine Tracking |
User Experience (0 vs 2)
| Feature | Heap | Matomo |
|---|---|---|
| Heatmap Analytics | ||
| Session Recording |
Visualization (2 vs 0)
| Feature | Heap | Matomo |
|---|---|---|
| Heatmaps | ||
| Journeys |
Unique Features
Only in Heap (41)
Role-based Access Control
SSO/SAML
Heap Answers
Predictive Analytics
Recommended Events
Benchmarking
Cohort Analysis
Funnel Analysis
Funnels
Goal Tracking
Retention Analysis
Session Replay
SQL Queries
User Profiles
Multi-touch Attribution
Audit Logs
Data Governance
Data Privacy Controls
GDPR Compliance Tools
Autocapture
+ 21 more unique features
Only in Matomo (119)
Easy One-Click Updates
Multi-Currency Support
SAML Login
Timezone Support
Unlimited Users Management
Unlimited Websites Management
White Label
Custom Alerts
Administration API
Analytics API
API Segmentation Support
Public Roadmap
Conversion Funnels
Form Analytics
Goal Conversion Tracking
Community Themes
Custom Dimensions
Custom Logo Upload
Custom Variables
Server Log Import
+ 99 more unique features
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