Heap vs Mouseflow
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Heap offers fewer features (42 vs 81) and fewer integrations (27 vs 29). Starting price: Heap at $89/mo vs Mouseflow at $25/mo. Heap has 40 unique features while Mouseflow has 79 unique features, with 2 features in common.
| Heap | Mouseflow | |
|---|---|---|
| Category | Analytics | Analytics |
| Total Features | 42 | 81 |
| AI-Powered Features | 3 | 5 |
| Starting Price | $89/mo | $25/mo |
| Pricing Tiers | 4 | 5 |
| Integrations | 27 | 29 |
| Shared Features | 2 | |
| Shared Integrations | 3 | |
| Data Quality | 71% | 100% |
Feature Comparison by Category
AI (0 vs 1)
| Feature | Heap | Mouseflow |
|---|---|---|
| Mina AI Assistant |
AI Features (3 vs 0)
| Feature | Heap | Mouseflow |
|---|---|---|
| Heap Answers | ||
| Predictive Analytics | ||
| Recommended Events |
Account Management (0 vs 2)
| Feature | Heap | Mouseflow |
|---|---|---|
| Multi-Organization Management | ||
| Multiple Domain Management |
Administration (2 vs 0)
| Feature | Heap | Mouseflow |
|---|---|---|
| Role-based Access Control | ||
| SSO/SAML |
Analysis (9 vs 0)
| Feature | Heap | Mouseflow |
|---|---|---|
| Benchmarking | ||
| Cohort Analysis | ||
| Funnel Analysis | ||
| Funnels | ||
| Goal Tracking | ||
| Retention Analysis | ||
| SQL Queries | ||
| Session Replay | ||
| User Profiles |
Analytics (0 vs 1)
| Feature | Heap | Mouseflow |
|---|---|---|
| Hover to Click Rate |
Attribution (1 vs 0)
| Feature | Heap | Mouseflow |
|---|---|---|
| Multi-touch Attribution |
Automation (0 vs 2)
| Feature | Heap | Mouseflow |
|---|---|---|
| Auto Segment Tagging | ||
| Auto-Capture Experience |
Benchmarking (0 vs 1)
| Feature | Heap | Mouseflow |
|---|---|---|
| Industry Comparison |
Collaboration (0 vs 3)
| Feature | Heap | Mouseflow |
|---|---|---|
| Comment on Sessions | ||
| Personal and Team Dashboards | ||
| Share Session Recordings |
Compliance (4 vs 1)
| Feature | Heap | Mouseflow |
|---|---|---|
| Audit Logs | ||
| Consent Integration | ||
| Data Governance | ||
| Data Privacy Controls | ||
| GDPR Compliance Tools |
Conversion Optimization (0 vs 1)
| Feature | Heap | Mouseflow |
|---|---|---|
| Conversion Funnel Analytics |
Core Analytics (0 vs 3)
| Feature | Heap | Mouseflow |
|---|---|---|
| 100% Recording Rate | ||
| Friction Detection | ||
| Session Replay |
Customization (0 vs 2)
| Feature | Heap | Mouseflow |
|---|---|---|
| Customize Survey Colors & Branding | ||
| Remove Mouseflow Logo |
Data Capture (0 vs 2)
| Feature | Heap | Mouseflow |
|---|---|---|
| Data Layer Capture | ||
| UTM Auto-Capture |
Data Collection (5 vs 0)
| Feature | Heap | Mouseflow |
|---|---|---|
| Autocapture | ||
| Cross-domain Tracking | ||
| Custom Events via Server-side SDK | ||
| Custom Properties | ||
| Event Definitions |
Data Management (0 vs 2)
| Feature | Heap | Mouseflow |
|---|---|---|
| Custom Tagging | ||
| Data Filtering & Segmentation |
Error Detection (0 vs 1)
| Feature | Heap | Mouseflow |
|---|---|---|
| JavaScript Error Detection |
Event Tracking (0 vs 1)
| Feature | Heap | Mouseflow |
|---|---|---|
| Log User Events |
Experimentation (2 vs 0)
| Feature | Heap | Mouseflow |
|---|---|---|
| A/B Testing | ||
| Feature Flagging |
Export (0 vs 3)
| Feature | Heap | Mouseflow |
|---|---|---|
| Data Exports | ||
| Download Funnel Data | ||
| Download Session Recordings |
Feedback (0 vs 6)
| Feature | Heap | Mouseflow |
|---|---|---|
| Branch Logic | ||
| Feedback Surveys | ||
| Friction-Triggered Surveys | ||
| Multiple Question Types | ||
| NPS Score | ||
| Survey Triggers |
Form Optimization (0 vs 2)
| Feature | Heap | Mouseflow |
|---|---|---|
| Form Analytics | ||
| Watch Submit Failures |
Friction Detection (0 vs 6)
| Feature | Heap | Mouseflow |
|---|---|---|
| Automatic Friction Event Detection | ||
| Friction Development Tracking | ||
| Friction Insights | ||
| Friction Notifications | ||
| Mute Friction | ||
| Watch Friction Metrics |
Integration (3 vs 4)
| Feature | Heap | Mouseflow |
|---|---|---|
| API | ||
| Adobe CID Capture | ||
| Data Export | ||
| Data Warehouse Sync | ||
| Extended REST API Access | ||
| Open REST API | ||
| Plug & Play Integrations |
Interaction Tracking (0 vs 1)
| Feature | Heap | Mouseflow |
|---|---|---|
| Hovers & Hover Order Data |
Mobile (1 vs 0)
| Feature | Heap | Mouseflow |
|---|---|---|
| Mobile App Analytics |
Monetization (1 vs 0)
| Feature | Heap | Mouseflow |
|---|---|---|
| Revenue Tracking |
Monitoring (2 vs 1)
| Feature | Heap | Mouseflow |
|---|---|---|
| Alerts | ||
| Alerts & Notifications | ||
| Error Tracking |
Organization (0 vs 1)
| Feature | Heap | Mouseflow |
|---|---|---|
| Group Similar Pages |
Performance (1 vs 1)
| Feature | Heap | Mouseflow |
|---|---|---|
| Average Page Load Time | ||
| Web Performance Monitoring |
Privacy (0 vs 5)
| Feature | Heap | Mouseflow |
|---|---|---|
| Enforced Customized Privacy Settings | ||
| Exclude IP Address by Default | ||
| Exclusion of Sensitive Form Elements | ||
| Restrict Recording by Location | ||
| Visual Privacy Tool |
Reporting (4 vs 2)
| Feature | Heap | Mouseflow |
|---|---|---|
| Custom Dashboards | ||
| Dashboards | ||
| Real-time Dashboards | ||
| Revenue Metrics | ||
| Scheduled Reports |
Security (0 vs 4)
| Feature | Heap | Mouseflow |
|---|---|---|
| AES-256 Encryption | ||
| MFA and Strict Password Policy | ||
| SSO | ||
| User Permissions |
Segmentation (2 vs 0)
| Feature | Heap | Mouseflow |
|---|---|---|
| Advanced Segmentation | ||
| User Segments |
Session Management (0 vs 3)
| Feature | Heap | Mouseflow |
|---|---|---|
| Mark Watched Sessions | ||
| Star Sessions | ||
| Tag Sessions |
Support (0 vs 5)
| Feature | Heap | Mouseflow |
|---|---|---|
| Account Manager | ||
| Dedicated Customer Success Manager | ||
| Live Chat & Email Support | ||
| Personal Onboarding | ||
| Priority Support |
Team Management (0 vs 1)
| Feature | Heap | Mouseflow |
|---|---|---|
| Unlimited User Seats |
User Journey (0 vs 5)
| Feature | Heap | Mouseflow |
|---|---|---|
| Converted User Tracking | ||
| Customer Journey Mapping | ||
| Drop-off User Tracking | ||
| Journey Analytics | ||
| Save User Journeys |
Visualization (2 vs 8)
| Feature | Heap | Mouseflow |
|---|---|---|
| Attention Heatmaps | ||
| Click Heatmaps | ||
| Friction Heatmaps | ||
| Geo Heatmaps | ||
| Heatmaps | ||
| Interactive Heatmaps | ||
| Journeys | ||
| Movement Heatmaps | ||
| Scroll Heatmaps | ||
| Website Heatmaps |
Unique Features
Only in Heap (40)
Role-based Access Control
SSO/SAML
Heap Answers
Predictive Analytics
Recommended Events
Benchmarking
Cohort Analysis
Funnel Analysis
Funnels
Goal Tracking
Retention Analysis
SQL Queries
User Profiles
Multi-touch Attribution
Audit Logs
Data Governance
Data Privacy Controls
GDPR Compliance Tools
Autocapture
Cross-domain Tracking
+ 20 more unique features
Only in Mouseflow (79)
Multi-Organization Management
Multiple Domain Management
Mina AI Assistant
Hover to Click Rate
Auto Segment Tagging
Auto-Capture Experience
Industry Comparison
Comment on Sessions
Personal and Team Dashboards
Share Session Recordings
Consent Integration
Conversion Funnel Analytics
100% Recording Rate
Friction Detection
Customize Survey Colors & Branding
Remove Mouseflow Logo
Data Layer Capture
UTM Auto-Capture
Custom Tagging
Data Filtering & Segmentation
+ 59 more unique features
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