G2

g2.com
Analytics
Weekend Project

The largest and most trusted software marketplace.

How to Replace G2

Overview

G2 is a leading business software review platform where millions of users discover, rate, and review software products. It provides authentic peer reviews, detailed product comparisons, and data-driven insights to help organizations make better software buying decisions.

Features

43 features across 13 categories

Analytics(7)

Category RankingsAI

Ranked lists of top products within specific software categories.

Custom AnalyticsAIPremium

Tailored reporting and dashboards for specific business needs.

G2 ScoreAI

Proprietary satisfaction and implementation success algorithm for product scoring.

Grid ReportsAI

Quadrant analysis showing leaders, high performers, and niche players.

Implementation Success DataAIPremium

Metrics on implementation time and success rates for products.

Industry BenchmarksAIPremium

Comparative metrics showing how solutions perform across industries.

Review AnalyticsAIPremium

Sentiment analysis and trend tracking for product reviews.

Also in: Hugging Face, Notion, Smartsheet

Core(3)

Fraud DetectionAI

AI-powered system to identify and prevent fake or fraudulent reviews.

Product Reviews

Authentic user reviews and ratings for software products across all categories.

Verified User Reviews

Reviews from confirmed software users with purchase verification.

Discovery(4)

Alternative Finder

Search tools to discover alternatives to specific software products.

Feature Tours

Visual walkthroughs of software features with screenshots and descriptions.

Product RecommendationsAI

AI-powered product suggestions based on user needs and preferences.

Video Reviews

User-generated and professional video reviews of software products.

Evaluation(1)

ROI CalculatorAIPremium

Tools to estimate return on investment for software implementations.

Integration(1)

API AccessPremium

RESTful API for programmatic access to G2 data and analytics.

Also in: monday.com, Notion, Airtable

Learning(2)

Market Insights Newsletter

Weekly email digest of trending products and market analysis.

Webinar Series

Live and on-demand educational webinars featuring industry experts.

Platform(1)

Mobile App

iOS and Android applications for browsing reviews on-the-go.

Also in: KnowBe4, Jira, Asana

Purchasing(1)

Deal Listings

Promotional offers and discounts from software vendors.

Research(10)

Comparison Matrix

Side-by-side feature comparisons between competing software solutions.

Content Library

Collection of buyer guides, case studies, and educational resources.

Expert InsightsPremium

Analysis and commentary from industry analysts and G2 experts.

Feature Comparison Builder

Interactive tool to create custom side-by-side feature comparisons.

Integration Marketplace

Directory of software integrations and API connections.

Migration Guides

Step-by-step resources for switching from competing software solutions.

Pricing Information

Crowdsourced and verified pricing details for software solutions.

Reports & ResearchPremium

Industry-specific market research reports and trend analysis.

Seasonal ReportsPremium

Quarterly and annual market analysis reports for specific categories.

Use Case Library

Categorized collection of real customer use cases and implementations.

Sales(1)

Lead GenerationPremium

Qualified leads from software researchers actively evaluating solutions.

Sales Intelligence(3)

Buyer Intent DataAIPremium

Anonymous B2B buyer behavior and software research insights.

Buyer Persona ReportAIPremium

Detailed profiles of decision-makers researching products.

User PersonasAIPremium

Demographic and psychographic profiles of software evaluators.

Vendor Tools(7)

Award BadgesPremium

Recognitions for products achieving high customer satisfaction ratings.

Competitor TrackingAIPremium

Monitor competitor ratings and review sentiment over time.

Implementation SupportPremium

Vendor success tools including onboarding resources and support.

Review ManagementPremium

Tools for vendors to respond to reviews and manage their G2 presence.

Vendor DashboardPremium

Analytics and performance metrics for product vendors.

Vendor Growth ProgramPremium

Partnership opportunities and programs to increase product visibility.

White Label ReportsPremium

Customizable market research reports with vendor branding.

Pricing

Free

Free
  • Browse reviews
  • comparisons
  • and basic research

Buyer Premium

$99/mo
  • Advanced research tools and exclusive reports

Seller Standard

$399/mo
  • Review management and vendor analytics

Seller Pro

Popular
$999/mo
  • Advanced marketing and intelligence tools

Seller Premium

$1999/mo
  • Full suite with exclusive vendor features

Cost Calculator

Keep Paying G2

Monthly$99/mo
Yearly$1.2k/yr
5-Year Total$5.9k

Build It Yourself

Est. Build Time~3 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 YearSave $948
SaaS
$1.2k
DIY
$240
3 YearsSave $2.8k
SaaS
$3.6k
DIY
$720
5 YearsSave $4.7k
SaaS
$5.9k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 43 features at very easy complexity.

Build vs Buy

Should you build a G2 alternative or buy the subscription? Estimate based on 43 features.

Buy G2

Better Value
Monthly cost$990/mo
3-year total$35,640
Time to deployDays

Build Your Own

Development cost$24,000
Maintenance$360/mo
3-year total$36,960
Dev time~2 months

Buying G2 saves ~$1,320 over 3 years vs building.

Estimates based on 43 features and a BuildScore of 5/5. Actual costs vary.

Integrations

28 known integrations