G2 vs Matomo
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
G2 offers fewer features (43 vs 120) and more integrations (28 vs 18). Starting price: G2 at $99/mo vs Matomo at $29/mo. G2 has 42 unique features while Matomo has 119 unique features, with 1 features in common.
| G2 | Matomo | |
|---|---|---|
| Category | Analytics | Analytics |
| Total Features | 43 | 120 |
| AI-Powered Features | 15 | 0 |
| Starting Price | $99/mo | $29/mo |
| Pricing Tiers | 5 | 4 |
| Integrations | 28 | 18 |
| Shared Features | 1 | |
| Shared Integrations | 1 | |
| Data Quality | 72% | 95% |
Feature Comparison by Category
API (0 vs 3)
| Feature | G2 | Matomo |
|---|---|---|
| API Segmentation Support | ||
| Administration API | ||
| Analytics API |
Administration (0 vs 7)
| Feature | G2 | Matomo |
|---|---|---|
| Easy One-Click Updates | ||
| Multi-Currency Support | ||
| SAML Login | ||
| Timezone Support | ||
| Unlimited Users Management | ||
| Unlimited Websites Management | ||
| White Label |
Alerts (0 vs 1)
| Feature | G2 | Matomo |
|---|---|---|
| Custom Alerts |
Analytics (7 vs 0)
| Feature | G2 | Matomo |
|---|---|---|
| Category Rankings | ||
| Custom Analytics | ||
| G2 Score | ||
| Grid Reports | ||
| Implementation Success Data | ||
| Industry Benchmarks | ||
| Review Analytics |
Community (0 vs 1)
| Feature | G2 | Matomo |
|---|---|---|
| Public Roadmap |
Conversion Tracking (0 vs 3)
| Feature | G2 | Matomo |
|---|---|---|
| Conversion Funnels | ||
| Form Analytics | ||
| Goal Conversion Tracking |
Core (3 vs 0)
| Feature | G2 | Matomo |
|---|---|---|
| Fraud Detection | ||
| Product Reviews | ||
| Verified User Reviews |
Customization (0 vs 4)
| Feature | G2 | Matomo |
|---|---|---|
| Community Themes | ||
| Custom Dimensions | ||
| Custom Logo Upload | ||
| Custom Variables |
Data Export (0 vs 1)
| Feature | G2 | Matomo |
|---|---|---|
| Data Export |
Data Import (0 vs 1)
| Feature | G2 | Matomo |
|---|---|---|
| Server Log Import |
Data Management (0 vs 5)
| Feature | G2 | Matomo |
|---|---|---|
| Automatic Data Deletion | ||
| IP Exclusion | ||
| SQL Data Access | ||
| URL Parameter Exclusion | ||
| Unlimited Data Storage |
Data Warehouse (0 vs 1)
| Feature | G2 | Matomo |
|---|---|---|
| Data Warehouse Connector |
Development (0 vs 2)
| Feature | G2 | Matomo |
|---|---|---|
| Developer Zone | ||
| Programming Language Libraries |
Discovery (4 vs 0)
| Feature | G2 | Matomo |
|---|---|---|
| Alternative Finder | ||
| Feature Tours | ||
| Product Recommendations | ||
| Video Reviews |
Documentation (0 vs 3)
| Feature | G2 | Matomo |
|---|---|---|
| FAQ | ||
| Glossary | ||
| User Guides |
Education (0 vs 1)
| Feature | G2 | Matomo |
|---|---|---|
| Training Videos |
Evaluation (1 vs 0)
| Feature | G2 | Matomo |
|---|---|---|
| ROI Calculator |
Extensibility (0 vs 1)
| Feature | G2 | Matomo |
|---|---|---|
| Open Marketplace |
Installation (0 vs 1)
| Feature | G2 | Matomo |
|---|---|---|
| Fast Installation |
Integration (1 vs 4)
| Feature | G2 | Matomo |
|---|---|---|
| API Access | ||
| CMS Plugins | ||
| Google Analytics Data Importer | ||
| LDAP Integration | ||
| Report Embedding |
Learning (2 vs 0)
| Feature | G2 | Matomo |
|---|---|---|
| Market Insights Newsletter | ||
| Webinar Series |
Marketing (0 vs 3)
| Feature | G2 | Matomo |
|---|---|---|
| Advertising Conversion Export | ||
| Campaign Tracking | ||
| Multi-Channel Conversion Attribution |
Mobile (0 vs 3)
| Feature | G2 | Matomo |
|---|---|---|
| Mobile App | ||
| Mobile App Analytics with Android SDK | ||
| Mobile App Analytics with iOS SDK |
Open Source (0 vs 1)
| Feature | G2 | Matomo |
|---|---|---|
| Open Source |
Optimization (0 vs 1)
| Feature | G2 | Matomo |
|---|---|---|
| A/B Testing Platform |
Performance (0 vs 3)
| Feature | G2 | Matomo |
|---|---|---|
| Page Performance Reports | ||
| Page Speed Performance Tracking | ||
| Site Speed and Page Speed Reports |
Platform (1 vs 0)
| Feature | G2 | Matomo |
|---|---|---|
| Mobile App |
Privacy (0 vs 12)
| Feature | G2 | Matomo |
|---|---|---|
| Consent Tracking | ||
| Cookie Disable Enforcement | ||
| Cookie-Less Analytics | ||
| Do Not Track Support | ||
| GDPR Compliance | ||
| GDPR Manager | ||
| IP Anonymization | ||
| Opt-Out Iframe | ||
| Personal Data Tracking | ||
| Referrer Anonymization | ||
| User ID Pseudonymization | ||
| Visits Log Disable |
Purchasing (1 vs 0)
| Feature | G2 | Matomo |
|---|---|---|
| Deal Listings |
Quality (0 vs 1)
| Feature | G2 | Matomo |
|---|---|---|
| Quality Assurance |
Reporting (0 vs 20)
| Feature | G2 | Matomo |
|---|---|---|
| 100% Accurate Data | ||
| All Websites Dashboard | ||
| Annotations | ||
| Custom Reports | ||
| Customizable Dashboard | ||
| Ecommerce Analytics | ||
| Geolocation | ||
| Log Analytics | ||
| Media Analytics | ||
| Page Overlay | ||
| Pages Transitions | ||
| Real-time Data Updates | ||
| Roll-Up Reporting | ||
| Row Evolution | ||
| Scheduled Email Reports |
Research (10 vs 0)
| Feature | G2 | Matomo |
|---|---|---|
| Comparison Matrix | ||
| Content Library | ||
| Expert Insights | ||
| Feature Comparison Builder | ||
| Integration Marketplace | ||
| Migration Guides | ||
| Pricing Information | ||
| Reports & Research | ||
| Seasonal Reports | ||
| Use Case Library |
SEO (0 vs 2)
| Feature | G2 | Matomo |
|---|---|---|
| SEO Web Vitals | ||
| Search Engine Keywords Performance |
Sales (1 vs 0)
| Feature | G2 | Matomo |
|---|---|---|
| Lead Generation |
Sales Intelligence (3 vs 0)
| Feature | G2 | Matomo |
|---|---|---|
| Buyer Intent Data | ||
| Buyer Persona Report | ||
| User Personas |
Search (2 vs 0)
| Feature | G2 | Matomo |
|---|---|---|
| Advanced Filters | ||
| Smart Search |
Security (0 vs 2)
| Feature | G2 | Matomo |
|---|---|---|
| Audit Log | ||
| Security Focus |
Segmentation (0 vs 2)
| Feature | G2 | Matomo |
|---|---|---|
| User Cohorts | ||
| User Segmentation |
Support (0 vs 3)
| Feature | G2 | Matomo |
|---|---|---|
| Community Forums | ||
| Long Term Support | ||
| Paid Support Plans |
Tag Management (0 vs 1)
| Feature | G2 | Matomo |
|---|---|---|
| Tag Manager |
Technical (0 vs 6)
| Feature | G2 | Matomo |
|---|---|---|
| High Traffic Compatibility | ||
| IPv4 and IPv6 Support | ||
| Intranet Support | ||
| Multi-Platform Support | ||
| Proxy Support | ||
| Unicode Support |
Tracking (0 vs 19)
| Feature | G2 | Matomo |
|---|---|---|
| 404 Page Tracking | ||
| C# DotNet Tracker | ||
| Content Tracking | ||
| Cookie-Based Tracking | ||
| Cross-Domain Linking | ||
| Event Tracking | ||
| External Link Tracking | ||
| File Download Tracking | ||
| Java Tracking API Client | ||
| JavaScript Tracking API | ||
| Offline Tracking | ||
| PHP Tracking API Client | ||
| REST Tracking API | ||
| Search Engine Bot Tracking | ||
| Search Engine Tracking |
User Experience (0 vs 2)
| Feature | G2 | Matomo |
|---|---|---|
| Heatmap Analytics | ||
| Session Recording |
Vendor Tools (7 vs 0)
| Feature | G2 | Matomo |
|---|---|---|
| Award Badges | ||
| Competitor Tracking | ||
| Implementation Support | ||
| Review Management | ||
| Vendor Dashboard | ||
| Vendor Growth Program | ||
| White Label Reports |
Unique Features
Only in G2 (42)
Category Rankings
Custom Analytics
G2 Score
Grid Reports
Implementation Success Data
Industry Benchmarks
Review Analytics
Fraud Detection
Product Reviews
Verified User Reviews
Alternative Finder
Feature Tours
Product Recommendations
Video Reviews
ROI Calculator
API Access
Market Insights Newsletter
Webinar Series
Deal Listings
Comparison Matrix
+ 22 more unique features
Only in Matomo (119)
Easy One-Click Updates
Multi-Currency Support
SAML Login
Timezone Support
Unlimited Users Management
Unlimited Websites Management
White Label
Custom Alerts
Administration API
Analytics API
API Segmentation Support
Public Roadmap
Conversion Funnels
Form Analytics
Goal Conversion Tracking
Community Themes
Custom Dimensions
Custom Logo Upload
Custom Variables
Data Export
+ 99 more unique features
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