Trustpilot Business

business.trustpilot.com
Customer Success
Weekend Project

The world's largest independent customer feedback platform

How to Replace Trustpilot Business

Overview

Trustpilot is a review collection and management platform that helps businesses attract and retain customers by gathering verified customer feedback, displaying reviews across digital channels, and providing analytics to improve business performance. With over 350 million reviews and 1.3 million businesses using the platform, Trustpilot enables companies to build trust, increase visibility in search results, and drive conversions through authentic customer feedback.

Features

52 features across 13 categories

AI(2)

AI-Assisted Review ResponsesAIPremium

Use AI to help generate and optimize review responses

Review HighlightsAIPremium

Maximum flexibility to showcase your strengths with AI help

Also in: monday.com, Notion, Airtable

Admin & Security(1)

Single Sign-On (SSO)Premium

Enable single sign-on for team members accessing Trustpilot

Also in: Float, Shogun

Analytics & Reporting(13)

Analytics ExplorerPremium

Advanced analytics tool to explore review and business data

Enhanced InsightsPremium

Explore all data in simple charts or export data to view in custom ways

Invitation Conversion Dashboard

Dashboard to track conversion metrics from review invitations

Market InsightsPremium

Insights about your market based on review data

My CompetitorsPremium

Benchmark your business against competitors based on review data

Reply Data

Track and analyze data from your replies to customer reviews

Search Engagement ReportsPremium

Reports on how reviews impact search engine visibility and engagement

Service Reviews Analytics

Analytics specifically for service-based reviews

Topics Reports with Sentiment AnalysisPremium

Analyze review topics and sentiment across your feedback

Trustpilot Data SolutionsPremium

Embed rich consumer sentiment and trust signals into every strategic business decision with an intelligence layer

TrustScore

Overall trust score metric for businesses based on customer reviews

TrustScore ForecastPremium

Predictive 12-month look ahead for your TrustScore performance

Visitor InsightsPremium

Reveal where your profile visitors are located, which reviews interest them most, and who else they shop with

Also in: Ivanti, Ramp, Stampli

Automation(3)

Automated Feedback Service (AFS)

Automated service to gather and manage customer feedback

Automated Monthly Invitations

Send automated review invitation emails to customers on a monthly basis

Review Collection

Automated invitation tools to collect verified reviews from all customers

Also in: monday.com, Notion, Airtable

Customization(4)

Brand-boosting CustomizationPremium

Adjust invitations, reminders and widgets to fit your website and brand

Customizable Reminder Emails

Customize reminder emails to encourage review submissions

Customizable Review Invitation Email Templates

Customize email templates for review invitations

Trustpilot Profile Page Customizations

Customize your Trustpilot business profile page appearance and content

Also in: monday.com, Obsidian, Smartsheet

Data Management(1)

Export Service ReviewsPremium

Export service reviews data for external analysis and use

Also in: monday.com, Notion, Airtable

Feedback Management(3)

Reply to Reviews

Respond to customer reviews to engage with feedback

Review Follow-up QuestionsPremium

Get more detailed feedback from reviewers with private follow-up questions

Review Tagging and FilteringPremium

Tag and filter reviews to organize and categorize feedback

Integration(5)

Connect APIPremium

API access to connect Trustpilot with other systems and platforms

Google Store Ratings

Earn Google Store Ratings on your ads by collecting reviews through Trustpilot

Integrations for Replying to Reviews

Connect third-party tools to manage and integrate review responses

Integrations for Review Invitations

Connect third-party tools and services to streamline review invitation processes

Salesforce IntegrationPremium

Seamlessly integrate Salesforce with Trustpilot and turn your CRM into a reliable hub for trusted review data

Also in: monday.com, Notion, Airtable

Marketing(12)

Asset BuilderPremium

Build custom marketing assets from review data

Customizable AssetsPremium

Create social proof ads in minutes and boost widget performance with testimonials

Downloadable Trustpilot Assets

Download Trustpilot assets for use in marketing materials

Email Signature and Newsletter TrustBoxPremium

Add Trustpilot widgets to email signatures and newsletters

Flex Widget with Review HighlightsPremium

Flexible widget displaying highlighted reviews

Flex Widget with TrustScorePremium

Flexible widget displaying your TrustScore

Image and Video Generators

Generate marketing assets with images and videos from reviews

Marketing WidgetsPremium

TrustBox widgets for website to display reviews and build customer confidence

Promotions for Trustpilot Profile Page

Run promotions and special campaigns on your Trustpilot profile page

Review SpotlightPremium

Highlight specific reviews on your profile and marketing channels

Testimonial TrustBox Widgets

Display customer testimonial widgets on your website

TrustBox Widgets for Website

Embed review widgets on your website to display customer reviews

Moderation(2)

Automated Fraud Detection

Automated software that screens every review for authenticity to prevent fraudulent reviews

Flag Suspicious Reviews

Identify and flag potentially fraudulent or suspicious reviews

Review Management(2)

Location ReviewsPremium

Manage reviews for multiple business locations

Product ReviewsPremium

Collect and manage reviews for individual products

SEO(1)

Review SEOPremium

Increase visibility in AI search with trusted third-party data and improve search ranking with featured review content

Support(3)

Dedicated Customer Success ManagerPremium

Dedicated account manager to help with your Trustpilot implementation and strategy

Expert Implementation and Strategic SupportPremium

Expert guidance on implementing and strategically using Trustpilot

Live Chat SupportPremium

Live chat customer support for your Trustpilot account

Pricing

Free

Free
  • Claim company profile page
  • Collect reviews (50 monthly invitations)
  • TrustScore insights
  • Trustpilot Profile Page customizations
  • Automated monthly invitations (50)
  • Service reviews analytics
  • Customizable review invitation email templates
  • Customizable reminder emails
  • Reply to reviews
  • Flag suspicious reviews
  • Image and video generators
  • 1 TrustBox widget for website
  • 1 user login
  • Email support and help center
  • Unlimited access to Support Center

Plus

$339/mo per domain
  • All Free features
  • 200 monthly invitations
  • Invitation conversion dashboard
  • Integrations for review invitations
  • Integrations for replying to reviews
  • Reply data
  • Downloadable Trustpilot assets
  • 8 TrustBox widgets for website
  • Testimonial TrustBox widgets
  • Asset builder
  • Limited access to My Competitors
  • Limited access to Topics reports with sentiment analysis
  • Search engagement reports
  • 3 user logins
  • Remove third party ads and competitor mentions
  • Limited helpdesk and customer support integrations

Premium

$699/mo per domain
  • All Plus features
  • 500 monthly invitations
  • TrustScore forecast
  • Design high-performing social assets in minutes
  • Benchmark against five competitors
  • Analytics explorer
  • Full access to My Competitors
  • Full access to Topics reports with sentiment analysis
  • Email signature and newsletter TrustBox
  • Flex widget with TrustScore
  • Flex widget with review highlights
  • Review spotlight
  • Visitor insights
  • Export service reviews
  • Market insights
  • API access (add-on)
  • Salesforce integration (add-on)
  • Product reviews (add-on)
  • Location reviews (add-on)
  • 10 user logins
  • Live chat support
  • 2 additional business domains for purchase

Advanced

$1,229/mo per domain
  • All Premium features
  • 5000 monthly invitations
  • Customize analytics dashboards
  • Customize invitations and reminders
  • Review tagging and filtering
  • AI-Assisted review responses
  • Tag feedback to uncover themes
  • Design on-brand widgets
  • Full access to all widgets
  • Assess performance in the market
  • 20 user logins
  • Dedicated Customer Success Manager
  • Expert implementation and strategic support
  • Unlimited additional business domains for purchase
  • Single sign-on (SSO)

Enterprise

Custom
  • All Advanced features
  • Unlimited monthly invitations
  • Private follow-up questions
  • Full access to APIs
  • AI-powered tools
  • Profile visitor insights
  • Regular insights summaries of review activity
  • 1000 user logins
  • Salesforce integration (included)
  • Product reviews (included)
  • Location reviews (included)
  • Unlimited additional business domains
  • Quarterly payment options available

Cost Calculator

Keep Paying Trustpilot Business

Monthly$339/mo
Yearly$4.1k/yr
5-Year Total$20.3k

Build It Yourself

Est. Build Time~4 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 YearSave $3.8k
SaaS
$4.1k
DIY
$240
3 YearsSave $11.5k
SaaS
$12.2k
DIY
$720
5 YearsSave $19.1k
SaaS
$20.3k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 52 features at very easy complexity.

Build vs Buy

Should you build a Trustpilot Business alternative or buy the subscription? Estimate based on 52 features.

Buy Trustpilot Business

Monthly cost$3,390/mo
3-year total$122,040
Time to deployDays

Build Your Own

Better Value
Development cost$36,000
Maintenance$540/mo
3-year total$55,440
Dev time~3 months

Building could save ~$66,600 over 3 years.

Estimates based on 52 features and a BuildScore of 5/5. Actual costs vary.

Integrations

5 known integrations

eCommerce integrationsGoogle Store RatingsHelpdesk and customer support integrationsMarketing integrationsSalesforce