Shogun

getshogun.com
E-commerce
Weekend Project

Build. Test. Convert. Stop guessing, start growing.

How to Replace Shogun

Overview

Shogun is an ecommerce optimization and personalization platform that enables merchants to build high-converting pages, test elements, and personalize customer experiences without coding. It provides visual page building tools, A/B testing capabilities, and AI-powered content generation to help online stores increase conversions and revenue.

Features

47 features across 14 categories

AI(3)

AI Prompt LimitsAIPremium

Daily prompt limits for AI section generation with higher limits on paid tiers

AI Section BuilderAIPremium

Turn ideas into sections instantly with AI-powered content generation

AI Section PreviewAI

Preview AI-generated sections before publishing to your store

Also in: monday.com, Notion, Airtable

Admin & Security(1)

Audit LogsPremium

Track all changes and activities on your account for compliance and accountability

Analytics & Reporting(4)

Advanced AnalyticsPremium

Get deeper insights into test performance and product conversion data

Export DataPremium

Export A/B test results as CSV and PDF files

Page Analytics

Track and analyze page performance with data-driven insights

ReportingPremium

Comprehensive reporting on personalization performance and results

Also in: Ivanti, Ramp, Stampli

Content Management(6)

Content SchedulingPremium

Automate the publish and expiration of promotions for designated times

Content Syncing Across StoresPremium

Sync content across multiple stores with one Advanced license per store

Custom CMS CollectionsPremium

Display product or brand information in a custom way with data collections and custom attributes

Global Content SectionsPremium

Deploy universal updates across store-wide content you've saved styling for in Snippets

Reusable Content Sections

Save and repurpose content blocks (snippets) across multiple pages to save time

Version History

Track and revert to previous versions of your pages

Also in: Juro, Notion, WordPress.com

Conversion Optimization(1)

Direct-to-Checkout Button

Add direct-to-checkout buttons on pages for streamlined purchasing

Developer Tools(1)

Custom Code ElementsPremium

Code your own custom elements outside the builder with variable support

Also in: Jobber, Hugging Face, 1Password

Integrations(1)

3rd Party Integrations

Connect with third-party apps and services

Also in: ReadMe, Hugging Face, Setmore

Page Design(8)

Add Sections to Theme

Add AI-generated or custom sections to your store theme

Advanced Visual Builder

Codelessly customize your online store with advanced visual editing tools

All Page Elements Unlocked

Access to all available page elements and building blocks

Animations

Add animations to page elements for enhanced user engagement

Custom Fonts

Choose from hundreds of typefaces from Google Font library directly in Shogun

Mobile Responsive Pages

Pages automatically responsive and optimized for mobile devices

Page Builder

Design and launch high-converting pages fast without coding needed

Slides, Product Galleries, and Swatches

Interactive page elements for showcasing products and variants

Performance(1)

Image OptimizationPremium

Automatically optimize images for faster page loading

Personalization(4)

AudiencesPremium

Target shoppers based on location, UTM parameters, and customer data

Custom Audience SegmentationPremium

Create and target custom audience segments for personalization

Personalization

Deliver tailored, dynamic experiences that adapt to customer preferences and guide them toward purchase

Smart Pages

Pages that adapt for every site visitor based on their preferences and behavior

SEO(1)

SEO Controls

Built-in SEO tools to optimize pages for search engines

Support(2)

Live Chat SupportPremium

Real-time customer support via live chat

Slack Channel AccessPremium

Get a shared Slack channel with direct access to R&D team for premium support

Templates(3)

Custom Templates

Create and use custom page templates tailored to your brand

Page Templates

Access all pre-built page templates for quick setup and customization

Pre-Styled Blocks

All commonly used blocks for headers, full-width banners, icons + text, testimonials, and more

Testing & Optimization(11)

A/B Testing

Optimize every element to maximize store profits by testing and refining headlines, images, and layouts

Advanced GoalsPremium

Set custom goals including form submission, revenue per visitor, and average order value

Checkout Block TestingPremium

Test different checkout experiences to reduce friction

Multi-Variant TestingPremium

Test up to 6 variants of a page at once

Page Testing

Run A/B tests on individual pages with split testing capabilities

Price TestingPremium

Test different price points to maximize revenue

Product Details TestingPremium

Test different product detail page layouts and elements

Split URL Testing

Test different URL variations to optimize page performance

Template TestingPremium

Test different page templates to determine which converts best

Test NotesPremium

Add notes and annotations to A/B tests for team collaboration

Theme TestingPremium

Test different theme variations to optimize conversion rates

Pricing

Build

$39/mo or $31/mo annually
  • 25 Published Pages
  • Advanced Visual Builder
  • Page Analytics
  • All Page Templates
  • Reusable Content Sections
  • Up to 2,000 MTUs per month (A/B Testing & Personalization)
  • Up to 24,000 MTUs annually
  • A/B Testing
  • Personalization
  • Direct-to-Checkout Button
  • Slides, Product Galleries, and Swatches
  • Custom Templates
  • SEO Controls
  • Mobile Responsive Pages
  • All Page Elements
  • Custom Fonts
  • 3rd Party Integrations
  • Pre-Styled Blocks
  • Animations
  • Version History

Grow

Popular
$199/mo or $159/mo annually
  • Unlimited Published Pages
  • Everything in Build plus...
  • Content Scheduling
  • Global Content Sections
  • Up to 10,000 MTUs per month (A/B Testing & Personalization)
  • Up to 120,000 MTUs annually
  • A/B Testing
  • Personalization
  • Image Optimization
  • Live Chat Support

Advanced

$499/mo or $399/mo annually
  • Unlimited Published Pages
  • Everything in Grow plus...
  • Content Syncing Across Stores
  • Custom CMS Collections
  • Up to 50,000 MTUs per month (A/B Testing & Personalization)
  • Up to 600,000 MTUs annually
  • A/B Testing
  • Personalization
  • Custom Code Elements
  • Audit Logs

A/B Testing - Starter

Free
  • 1 Active Test
  • Page Testing
  • Split URL Testing

A/B Testing - Pro

Popular
$39/mo
  • 3 Active Tests
  • Everything in Starter plus...
  • Template Testing
  • Theme Testing
  • 14-Day Free Trial

A/B Testing - Advanced

$119/mo
  • 5 Active Tests
  • Everything in Pro plus...
  • Test Notes
  • Product Details Testing
  • Advanced Analytics
  • Advanced Goals
  • Audiences

A/B Testing - Unlimited

$499/mo
  • Unlimited Active Tests
  • Everything in Advanced plus...
  • Multi-Variant Testing
  • Export Data
  • Price Testing
  • Checkout Block Testing
  • Slack Channel

Personalization - Free

Free
  • Unlimited Personalizations
  • Custom Audience Segmentation
  • Advanced Analytics
  • Reporting

Personalization - Pro

$199/mo
  • Unlimited Personalizations
  • Custom Audience Segmentation
  • Advanced Analytics
  • Reporting

AI Section Builder - Starter

Free
  • Add 1 Section to Theme
  • Preview Sections
  • Version Control
  • 10 Prompts per Day

AI Section Builder - Pro

Popular
$19/mo
  • Publish AI-Generated Sections
  • Everything in Starter plus...
  • Add Unlimited Sections to Theme
  • 25 Prompts per Day
  • Slack Channel

AI Section Builder - Unlimited

$199/mo
  • Unlimited Sections to Theme
  • Everything in Pro plus...
  • Unlimited Prompts
  • Slack Channel

Cost Calculator

Keep Paying Shogun

Monthly$19/mo
Yearly$228/yr
5-Year Total$1.1k

Build It Yourself

Est. Build Time~4 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 Year
SaaS
$228
DIY
$240
3 Years
SaaS
$684
DIY
$720
5 Years
SaaS
$1.1k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 47 features at very easy complexity.

Build vs Buy

Should you build a Shogun alternative or buy the subscription? Estimate based on 47 features.

Buy Shogun

Better Value
Monthly cost$190/mo
3-year total$6,840
Time to deployDays

Build Your Own

Development cost$24,000
Maintenance$360/mo
3-year total$36,960
Dev time~2 months

Buying Shogun saves ~$30,120 over 3 years vs building.

Estimates based on 47 features and a BuildScore of 5/5. Actual costs vary.

Integrations

4 known integrations