Appcues

appcues.com
Customer Success
Weekend Project

In-app guidance platform for onboarding, feature adoption, and user engagement

How to Replace Appcues

Overview

Appcues is a no-code platform that enables product teams to build in-app experiences like tooltips, modals, surveys, and flows without coding. It helps companies guide users through onboarding, announce new features, and gather feedback to improve product adoption and retention.

Features

43 features across 14 categories

Analytics(9)

Cohort TrackingPremium

Analyze user behavior across cohorts to understand adoption patterns.

Customer Success ReportsPremium

Generate reports on user adoption and experience effectiveness.

Data ExportPremium

Export analytics and user data for further analysis.

Event Tracking

Track custom events and user interactions for detailed analytics.

Funnel AnalysisPremium

Visualize user journey funnels and identify drop-off points.

Performance MonitoringPremium

Monitor experience performance and load times.

Predictive AnalyticsAIPremium

Use machine learning to predict user behavior and churn risk.

Survey Builder

Build and deploy in-app surveys to collect user feedback and insights.

User Analytics Dashboard

Track feature adoption, completion rates, and user engagement metrics.

Also in: Hugging Face, Notion, Smartsheet

Compliance(3)

Data Retention PoliciesPremium

Configure custom data retention and deletion schedules.

HIPAA CompliancePremium

Meets HIPAA requirements for healthcare and regulated industries.

SOC 2 Certification

SOC 2 Type II certified for security and data protection.

Also in: Insider CDP, Airtable, 1Password

Content(2)

Content Library Templates

Access pre-designed templates for common user guidance scenarios.

Resource Library

Access templates and pre-built flows for common onboarding scenarios.

Also in: Squarespace, Hunter, Notion

Creation(5)

Flow Builder

Drag-and-drop interface to create multi-step user flows and guided tours.

Form BuilderPremium

Create custom forms to capture user data and preferences.

Modal Builder

Design and customize modal dialogs for announcements and CTAs.

Tooltips & Hotspots

Create contextual tooltips and clickable hotspots to highlight UI elements.

Video Embedding

Embed videos directly into experiences for product demos and tutorials.

Customization(3)

Brand Customization

Customize colors, fonts, and branding to match your product identity.

Custom StylingPremium

Advanced CSS styling options for pixel-perfect design.

LocalizationPremium

Support multiple languages to guide users globally.

Also in: monday.com, Obsidian, Smartsheet

Development(3)

API AccessPremium

Programmatically manage experiences and user data via REST API.

Error TrackingPremium

Track and debug errors in experience deployment.

Real-time Preview

Preview experiences in real-time before publishing to users.

Also in: Kissflow, Lattice, WordPress.com

Integration(3)

Deep LinkingPremium

Create deep links to specific experiences within your application.

User Profile Sync

Automatically sync user attributes and data from your systems.

WebhooksPremium

Trigger external actions based on experience events.

Also in: monday.com, Notion, Airtable

Management(2)

Content ModerationPremium

Review and approve experiences before deployment.

Version HistoryPremium

Access and restore previous versions of your experiences.

Optimization(3)

A/B TestingPremium

Run experiments on different experience variations to optimize performance.

Conversion OptimizationAIPremium

AI-driven insights to improve experience conversion rates.

Multi-variant TestingPremium

Test multiple experience variations simultaneously.

Platform(1)

Mobile App SupportPremium

Deploy in-app experiences natively on iOS and Android applications.

Security(2)

Role-based PermissionsPremium

Control access and editing permissions based on user roles.

SSO IntegrationPremium

Use single sign-on for secure team member authentication.

Support(2)

Dedicated Account ManagerPremium

Receive personalized guidance from a dedicated account manager.

Priority SupportPremium

Get priority email and phone support from the Appcues team.

Targeting(4)

Audience Segmentation

Target experiences to specific user segments based on attributes and behaviors.

Behavioral Triggers

Launch experiences based on user actions, page visits, and custom events.

CSS TargetingPremium

Use CSS selectors to target specific elements and sections of your application.

Smart TargetingAIPremium

AI-powered recommendations for targeting audiences effectively.

Teamwork(1)

Collaboration ToolsPremium

Work together with team members on experience design and deployment.

Pricing

Starter

Free
  • Basic in-app guidance

Growth

Popular
$895/mo
  • Advanced features and analytics

Pro

$1995/mo
  • Premium features and integrations

Enterprise

Contact Sales
  • Custom solutions and support

Cost Calculator

Keep Paying Appcues

Monthly$895/mo
Yearly$10.7k/yr
5-Year Total$53.7k

Build It Yourself

Est. Build Time~3 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 YearSave $10.5k
SaaS
$10.7k
DIY
$240
3 YearsSave $31.5k
SaaS
$32.2k
DIY
$720
5 YearsSave $52.5k
SaaS
$53.7k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 43 features at very easy complexity.

Build vs Buy

Should you build a Appcues alternative or buy the subscription? Estimate based on 43 features.

Buy Appcues

Monthly cost$8,950/mo
3-year total$322,200
Time to deployDays

Build Your Own

Better Value
Development cost$24,000
Maintenance$360/mo
3-year total$36,960
Dev time~2 months

Building could save ~$285,240 over 3 years.

Estimates based on 43 features and a BuildScore of 5/5. Actual costs vary.

Integrations

25 known integrations