Universe

universe.com
Event Management
Few Days

The world's leading ticketing partner for general admission and timed-entry events

How to Replace Universe

Overview

Universe is a comprehensive ticketing and event management platform that enables event organizers to create, promote, and sell tickets for general admission and timed-entry events. It provides tools for event creation, ticket sales across multiple channels, audience management, and marketing optimization. The platform serves as both a standalone ticketing solution and integrates with major marketplaces like Ticketmaster.

Features

64 features across 15 categories

Analytics & Reporting(6)

Account Dashboard

See realtime analytics and insights on account dashboard

Audience Insights

Gain audience insights to convert faster

Customized Recurring Reports

Build and schedule customized recurring reports to get the full picture of your business and drive critical business decisions

Detailed Cross-Event Analytics

Detailed analytics by ticket type across multiple events

Integrated Conversion Tracking

Track conversions integrated with your event data

Real-time Analytics and Insights

Access real-time analytics and insights about event sales and attendees

Also in: Ivanti, Ramp, Stampli

Checkout(3)

Checkout Customization

Customize checkout flow to offer upgrades and convert faster

Custom Checkout Questions

Add custom questions to the checkout flow to gather additional buyer information

Waiting Room

Buyers are automatically put in a queue during high demand onsale to ensure platform stability

Communication(4)

Automatic Email Reminders

Send automatic email reminders to buyers

Custom Order Messages

Send custom messages to buyers during the order process

Purchase Receipts

Send confirmation emails and tickets to buyers

Ticket Resend

Resend tickets to buyers on demand

Also in: Jobber, Jira, Insightly

Customer Service(3)

Extended Chargeback SupportPremium

Extended chargeback support for Pro tier customers

Refund Management

Offer full or partial refunds to buyers

Standard Chargeback Support

Universe submits evidence on your behalf for any dispute processed on Universe Payments

Data Management(1)

Data Ownership

Own and control all your customer data to grow your brand your way

Also in: monday.com, Notion, Airtable

Developer Tools(3)

GraphQL API

Use GraphQL API to easily retrieve event and sales data for reporting or custom apps

Open API

Open API with 5,000+ partner integrations available through Zapier

Webhooks

Webhooks for event integrations

Also in: Jobber, Hugging Face, 1Password

Event Management(4)

Event Creation

Create and edit GA and timed-entry events in minutes

Event Manager

Edit event details, enable or disable tickets, modify prices, duplicate listings with ease and more

Inventory Control

Control inventory end-to-end by setting quantity and availability of ticket types on a timeslot-by-timeslot basis

Timed-Entry Schedule Management

Quickly create and extend timed-entry schedules and make bulk changes across all timeslots in seconds

Marketing(5)

Distribution NetworkPremium

Access to 1000+ distribution partners to surface events to incremental audiences on world's biggest platforms

Fan Data AccessPremium

Work with marketing experts to access the world's largest event and fan database and optimize digital marketing

Marketing StrategyPremium

Professional marketing strategy planning and consultation

Partner Marketing ServicesPremium

Includes access to in-network digital agency for marketing support

Sponsorship OpportunitiesPremium

Includes access to Live Nation network for sponsorship opportunities

Also in: Squarespace, monday.com, WordPress.com

Onsite Management(4)

Custom BadgesPremium

Create custom badges for attendees

Custom Paper TicketsPremium

Create custom paper tickets for your event

RFID Access ControlPremium

RFID technology for access control at events

Scan and Sell at Door

BoxOffice for iOS and Android - scan tickets and sell at the door

Payments(8)

Additional Fee Options

Charge an additional fee on top of ticket price as either a dollar or percentage amount

Advanced Payouts

Advanced payouts via StripeConnect

Cardholder PresalesPremium

Pre-approval for certain cards for presales

Fee Control

Choose to absorb fees or pass fees along to buyers

Multiple Payment Methods

Accept credit cards, debit cards, and many popular alternative payment methods

Payment PlansPremium

Allow buyers to pay for tickets in installments

Payment Processing

Process payments for ticket sales via Universe Payments or Stripe

Tax Management

Add tax as a separate line item at checkout

Pricing(2)

Dynamic PricingPremium

Adjust prices by timeslot to capture full demand for your event

Pricing Optimization AnalysisPremium

Analysis tools to optimize pricing strategies for events

Sales Channels(6)

Partner Affiliate Channels

Access to Ticket Runner and Social Ladder for additional distribution

Sell on Facebook

Sell tickets through Facebook

Sell on TicketmasterPremium

List your event on the world's largest and most visible event marketplace with 100M+ monthly visitors

Sell on Universe Discover

List events on Universe's discover marketplace

Sell on Your Website

Sell tickets directly through your own website

Website Embed

Enable fans to discover, browse and purchase tickets directly on your website with a single snippet of code

Support(7)

Contact Center SupportPremium

Contact center support for event management

Dedicated Account ManagerPremium

Access to an Account Manager and/or Customer Success Manager

Email Support

Email support for event organizers

Online Help Center

Online help center with FAQs

Onsite SupportPremium

Onsite event support for larger events

Priority Email SupportPremium

Priority email support for Standard and Pro tier customers

Scalable Customer SupportPremium

Scalable customer support in 19 countries, across 9 languages and timezones

Team Management(1)

Team PermissionsPremium

Manage team permissions for event management

Ticket Management(7)

Date and Time Changes

Let buyers change date and time of their order without contacting support, based on rules you set

Digital QR-Coded Tickets

Instantly send buyers digital, QR-coded tickets to save to their phones or add to digital wallets

Ticket Transfers

Allow buyers to transfer tickets to other people

Ticket Upgrades

Allow buyers to upgrade their tickets

Tiered TicketingPremium

Automatically start sales for a ticket type when another one sells out

Unlimited Add-ons

Create unlimited add-ons with customization and the ability to add pictures

Unlimited Ticket Types

Create unlimited ticket types including password protected, discounted, and donation tickets

Pricing

Starter

2% + $0.59 per ticket
  • Unlimited ticket types
  • Unlimited add-ons
  • Custom checkout questions
  • Custom order messages
  • Multiple payment methods
  • Purchase receipts
  • Ticket transfers
  • Standard chargeback support
  • Partner affiliate channels
  • Sell on your website
  • Sell on Facebook
  • Sell on Universe Discover
  • GraphQL API
  • Webhooks
  • Google Analytics
  • Facebook Pixel
  • Mailchimp
  • Zapier
  • Scan and sell at the door
  • Online help center
  • Email support
  • Advanced payouts via StripeConnect

Standard

2% + $0.59 per ticket
  • Everything in Starter
  • Team permissions
  • Cardholder presales
  • Payment plans
  • Tiered ticketing
  • Priority email support

Pro

Custom pricing
  • Everything in Starter and Standard
  • Sell on Ticketmaster
  • Dedicated account manager
  • Pricing and marketing strategy
  • Onsite support
  • RFID access control
  • Sponsorship network
  • Partner marketing services
  • Partner affiliate channels
  • Dynamic pricing
  • Contact center support
  • Custom paper tickets
  • Custom badges

Cost Calculator

Pricing data not available for Universe. Check their website for current pricing.

Build vs Buy

Should you build a Universe alternative or buy the subscription? Estimate based on 64 features.

Buy Universe

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$48,000
Maintenance$720/mo
3-year total$73,920
Dev time~4 months

Buying Universe saves ~$73,920 over 3 years vs building.

Estimates based on 64 features and a BuildScore of 4/5. Actual costs vary.

Integrations

9 known integrations

Facebook PixelGoogle AnalyticsMailchimpSocial LadderStripeStripeConnectTicket RunnerTicketmasterZapier