Ontraport

ontraport.com
CRM
Weekend Project

Enterprise-level CRM for mid-sized businesses

How to Replace Ontraport

Overview

Ontraport is a scalable all-in-one marketing, sales and support CRM designed for growing businesses without the bloat and cost of enterprise platforms. It combines marketing automation, sales pipeline management, customer support, and content management in a single unified platform powered by OntraportDB, a central relational database.

Features

50 features across 25 categories

AI(6)

AI Assistant - Automated ResponsesAI

Automated AI-powered responses based on inquiry content

AI Assistant - Content CreationAI

Instant AI content creation and automated publishing to blog or website

AI Assistant - Inquiry CategorizationAI

AI-powered categorization of inquiries for intelligent routing and escalation

AI Assistant - Personalized Email CampaignsAI

AI-generated personalized email campaigns with context from CRM data

AI Assistant - Sales Call SummariesAI

AI-powered sales call summaries turned into follow-up sequences

AI Assistant - Support Call ScoringAI

AI-powered support call summaries and quality scoring for better training

Also in: monday.com, Notion, Airtable

Accessibility(1)

Mobile App

Access Ontraport from mobile devices

Also in: Justinmind, Justworks, Notion

Analytics(3)

Survey

Launch surveys to get insights for marketing, sales and business strategies

Tracking & Attribution

Use the most comprehensive data possible to optimize results and budget

Trends

Track and analyze business trends

Also in: Hugging Face, Notion, Smartsheet

Audit & Compliance(1)

Automation Log Tracking

Full visibility into every action taken in your account

Also in: TimeCamp, Request Tracker, Smartsheet

Automation(2)

Smart Pipelines

Visually manage each stage of any process and automate repetitive tasks

Task Automation

Automate repetitive business tasks and workflows

Also in: monday.com, Notion, Airtable

Communication(2)

Email & SMS Messaging

Deliver individualized messaging with segmentation that goes far beyond tags

Email Deliverability

Ensure emails reach inbox with advanced deliverability optimization

Also in: Jobber, Jira, Insightly

Contact Management(2)

Segment & Organize

Segment and organize contacts for targeted marketing

Unified Contact History

View complete contact history across all interactions

Content Management(4)

CMS - Drag-and-Drop Pages

Create interactive, personalized web experiences and portals without code

Directory

Create searchable directory for visitors to find resources

Dynamic CMS

Create personalized web experiences with advanced customization capabilities

Form Builder

Create custom forms without code

Also in: Juro, Notion, WordPress.com

Customer Support(2)

Customer Center

Provide self-service portal for customers to manage their information

Customer Portal

Offer self-service private portal for customers to manage information

Data Management(1)

Custom Objects

Manage even the most complex processes with custom data organization

Data Protection(1)

Multiple Backup Layers

Data redundancy and disaster recovery protocols

Database(1)

OntraportDB

Central, customizable, cloud-based relational database that powers sales, marketing, payments and support

Developer Tools(1)

API

Open API for building custom integrations

E-commerce(4)

Complex Offers

Create complex product offers and bundles

Order Forms

Create custom order forms for selling products and services

Two-Sided Marketplace

Create marketplace with different access and content for different stakeholders

Upsells & Order Bumps

Add upsells and order bumps to increase customer value

Event Management(1)

Event Management

Coordinate events and related venues, speakers, attendees and more

Integrations(2)

Meta Custom Audiences

Sync audience data with Meta for targeted advertising

WordPress Integrations

Integrate with WordPress sites

Learning Management(1)

Online Course

Create and deliver online courses and manage members seamlessly

Marketing Automation(1)

Campaign Automation

Orchestrate complete, multi-channel funnels with visual builder

Partner Management(1)

Partner Programs & Referral Tracking

Manage partner programs and track referrals

Payments(3)

Decline Recovery

Automatically recover declined payments

Offline Transactions

Process offline transactions and reconcile later

Payment Processing

Process payments securely with PCI DSS Level 1 certification

Personalization(1)

Conditional Content

Display different content based on user behavior and data

Product Development(1)

SaaS Product Creation

Develop software more easily and affordably with Dynamic CMS

Sales(5)

Drag-and-Drop Pipelines

Track leads and automate follow-up as they move through your sales pipeline

Lead Scoring & Routing

Automatically score and route leads based on defined criteria

Sales Pipeline

Automate sales pipeline and manage deals efficiently

Self-Scheduling & Calendar

Manage consultation scheduling, reminders and follow-up in one place

Shared Inbox

Manage all lead communications on one screen for faster, personalized responses

Security(2)

Access Control & Membership

Control access to content and manage memberships

Role-Based Access Control (RBAC)

Manage team permissions and restrict access to sensitive information

Workflow Management(1)

Application Management

Streamline complex application, approval and onboarding processes

Pricing

Starter

Starting at $29/mo

Cost Calculator

Keep Paying Ontraport

Monthly$29/mo
Yearly$348/yr
5-Year Total$1.7k

Build It Yourself

Est. Build Time~4 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 YearSave $108
SaaS
$348
DIY
$240
3 YearsSave $324
SaaS
$1k
DIY
$720
5 YearsSave $540
SaaS
$1.7k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 50 features at very easy complexity.

Build vs Buy

Should you build a Ontraport alternative or buy the subscription? Estimate based on 50 features.

Buy Ontraport

Better Value
Monthly cost$290/mo
3-year total$10,440
Time to deployDays

Build Your Own

Development cost$24,000
Maintenance$360/mo
3-year total$36,960
Dev time~2 months

Buying Ontraport saves ~$26,520 over 3 years vs building.

Estimates based on 50 features and a BuildScore of 5/5. Actual costs vary.

Integrations

7 known integrations

Analytics ToolsCommunication PlatformsMeta Custom AudiencesPayment GatewaysShopping CartsWordPressZapier