Swapcard

swapcard.com
Event Management
1-2 Weeks

Revenue-first event management platform

How to Replace Swapcard

Overview

Swapcard is an all-in-one event management platform that unifies registration, onsite operations, and AI-powered engagement to generate exhibitor leads and prove ROI across the full event journey. It supports trade shows, conferences, associations, and virtual events at scale from 100 to 300,000 attendees.

Features

117 features across 21 categories

AI(7)

AI Smart Meeting GeneratorAIPremium

AI-powered generation of smart meetings

AI-Generated LeadsAIPremium

5x more qualified leads through AI-powered matching for trade shows

AI-Powered MatchmakingAI

Facilitate meaningful networking with similar matches and recommended connections plus explanations to break the ice

Exhibitor RecommendationsAI

Generate attendee recommendations to find exhibitors matching attendee profiles

Personalized RecommendationsAI

AI recommends exhibitors to meet, sessions to attend, and products to discover with explanations

Sherlock AIAI

AI assistant that transforms program complexity into personalized recommendations to create demand before the event starts

Virtual Event AI AssistantAI

Engage attendees conversationally with AI recommendations for relevant exhibitors and targeted interactions

Also in: monday.com, Notion, Airtable

Accessibility(1)

Web AccessibilityAI

AI-powered widget for inclusive web events complying with W.C.A.G accessibility benchmark and US ADA regulations

Also in: Justinmind, Justworks, Notion

Administration(1)

Organization Management

Add team members as event managers or admins to simplify setup and community management

Also in: Notion, Airtable, Smartsheet

Analytics(7)

Analytics & Dashboards

Unified reporting across all modules from registration to exhibitor leads

Analytics Dashboard

Access live data on session data, networking, and attendee engagement with control over sponsor/exhibitor data access

Engagement and Behavior Analytics

Track how attendees interact with content, sessions, exhibitors, meetings, and networking revealing real behavioral data

Exhibitor and Sponsorship Performance Reporting

Measure lead quality, interaction value, and ROI across exhibitors and sponsors with visible and defensible outcomes

Registration and Intent Data

Understand who's attending, why they registered, and what they're interested in before the event begins

Revenue and Monetization Insights

Learn which products, packages, and experiences convert, and how engagement influences revenue per attendee and exhibitor spend

Session & Event Rating

Get event feedback with instant session ratings or feedback forms in post-event emails

Also in: Hugging Face, Notion, Smartsheet

Branding(3)

Branded Web & Mobile App

Add logo, colors, background images, fonts, and customize URL and email sender for full white label

Mobile Branded AppPremium

Branded mobile app powered by Swapcard with option to remove Swapcard mentions

White Label AppPremium

Fully white-labeled app with no Swapcard mentions

Also in: Lightspeed POS, Lessonly, Setmore

Community(5)

365 Event Hub

One community houses multiple events for easy attendee finding and event management at scale

365 NetworkingAI

All AI-powered networking features available year-round to keep community engaged

365 Newsfeed

Drive meaningful conversations with past attendees and community members via posts, reactions, and comments

365 Partners List

Unified exhibitor list where members can find valuable companies to meet and chat with year-round

Year-round Community Engagement

Extend monetization beyond event days by activating engagement and sponsorship across ongoing digital communities

Also in: Squarespace, Hugging Face, Obsidian

Configuration(6)

Custom Fields

Further customize sessions, items, exhibitors, or people profiles with personalized fields

Event Builder

Intuitive interface to set up event's web app, website, sessions, exhibitors, and products all managed in one place

Flexible Configuration and Customization

Adapt workflows, branding, pricing, monetization, and engagement strategies to each event without rigid templates

Groups & Permissions

Create attendee groups and segment access to sessions, documents, networking, and more

Networking Access ControlPremium

Control exhibitor access to specific networking functionalities to increase upsells of premium sponsorship packages

Portfolio-wide Consistency

Deliver consistent attendee and exhibitor experience across all events while retaining flexibility to optimize each one

Content Management(5)

365 On-Demand Content

Broaden reach with year-round on-demand content library

On-Demand Content

Make event sessions or roundtables available on-demand after event date for wider reach

Program Builder

Manage abstracts, child/sub-child sessions, and speaker coordination with a program builder that adapts to any scale

Sessions & Speaker Portal

Content management from submission to staging

Speaker & Abstract Submission

Easily add speakers via registration system and accept speaker or participant abstract submissions

Also in: Juro, Notion, WordPress.com

Engagement(13)

Attendee EngagementAI

AI-powered mobile and web app with +70% adoption rate

Chat to Exhibitor

Participants can send chat messages to exhibitors and members can reply

Emails & Notifications

Customizable emails and targeted mobile app notifications to attract attendees and maximize turnout

Group Discussions

Create multiple group discussions on event home page with control over which groups can view them

Live Discussions

Allow attendees to interact via public chats, direct messages, emoji reactions during sessions

Mobile and Web App

Intuitive mobile UX for multi-track programs with unlimited session hierarchies, delivering 70-80% adoption vs 30-40% industry average

Mobile Event Guide

Empower attendees with all key information via mobile browser, iOS, and Android for in-person events

Newsfeed

Spark conversations between organizers, exhibitors, and attendees by sharing posts and articles organized by channels

Personalized Event Center

Central hub for attendees to find meetings, sessions, wishlists, connections, bookmarked exhibitors, and videos

Polls & Questions

Instantly engage attendees to answer quizzes, polls, send questions, or upvote them in real time

Private Chats & Calls

Attendees can communicate with connections via individual chats or instant calls in web or mobile app

Push Notifications

Schedule notifications on mobile or web app to promote key sessions, sponsors or event changes

Roundtables

Interact with audience and hold moderated discussions about topics of interest over video or audio-only

Exhibitor Management(7)

Documents and Items

Ability to create and link documents and items to exhibitor profiles

Exhibitor Center

Dedicated portal for exhibitors to independently manage presence, leads, and reports to maximize ROI

Exhibitor Management Portal

Pre-event logistics automation for exhibitors

Member Roles

Organizers can define roles of each exhibitor member to give/restrict permissions

Sales Booth

Dedicated space for teams, partners, or sponsors to showcase products and directly chat with attendees

Self-Service Exhibitor Management

Exhibitors manage their team roles, registration, booths, pricing and deadlines to save time for ops and sales teams

Virtual Booth

Exhibitor profile page with custom fields, video or image header, and background image

Integration(1)

Widgets

Embed agenda, speakers, floor map, product directory or exhibitor list widgets on website

Integrations(7)

Connector Integrations

Connect with 3rd party tools via Zapier for CRMs, marketing automation, and more

CRM Sync

Sync qualified leads and intent signals directly to Salesforce or HubSpot for fast and informed follow-up

Custom IntegrationsPremium

Request custom integrations or leverage open APIs to automate content management or extract analytics

Enterprise-Grade Integrations

Seamlessly connect with existing CRM, AMS, marketing automation, and data infrastructure

iFrame Integrations

Embed external webpages like photobooths, social media walls, or gamification tools

Native Integrations

30+ native integrations with CRM, marketing automation, and other business tools

Ready-Made Integrations

Seamlessly connect with 35+ registration tools to import attendees, exhibitors, or speakers

Lead Management(9)

Exhibitor Lead CapturePremium

Tools for exhibitors to capture attendee leads

Exhibitor Lead CenterAI

AI matchmaking plus lead capture plus CRM sync

Exhibitor Lead QualifiersPremium

Tools for exhibitors to qualify captured leads

Lead Capture

Onsite lead capture enriched with digital signals by combining badge scanning with engagement data

Lead Generation

Give exhibitors several ways to generate leads and find prospective clients directly or proactively via connections and meetings

Lead Reports

Share lead analytics about meetings, connections, ads, and document downloads with option to monetize access per exhibitor

Lead Retrieval

Exhibitor members can scan participant badges to collect leads

Lead Scoring & Management

Enable organizers, exhibitors, and partners to easily qualify and quickly export leads via Excel or CRM integrations

Leads Report

Exhibitor members can download all their leads in an Excel file

Localization(1)

Multi-Language & Timezone Support

Supports over 30 languages and all global timezones for worldwide events

Monetization(11)

365 Marketplace

Dedicated page where organizers, partners, or companies display products/services for year-round browsing and wishlisting

Ad Placements

Highlight brands, partners, or exhibitors in ad spaces targeted to specific participant groups on desktop and mobile

Advanced Banner AdsPremium

Advanced advertising placements for exhibitors and sponsors

Exhibitor MarketplacePremium

Automate exhibitor revenue growth with self-serve add-ons for lead generation

Marketplace

Dedicated page where sponsors or exhibitors display products and services for attendees to browse and wishlist

Pre-event Networking MonetizationPremium

Turn meetings, matchmaking, and hosted buyer programs into premium opportunities before attendees arrive onsite

Private & Limited SessionsPremium

Monetize by creating sessions accessible only to select attendee or exhibitor groups with max attendee limits

Self-Serve Exhibitor MarketplacePremium

Exhibitors discover and purchase visibility, lead tools, meetings, and premium placements based on real demand and intent

Sponsored Push NotificationsPremium

Improve exhibitor visibility by sending sponsored and targeted notifications to attendees

Sponsored Sessions & ContentPremium

Set up sponsored sessions and content to increase exhibitor presence and monetization

Sponsorship Package Management

Package inventory around engagement and outcomes so sponsors invest where they see value

Networking(7)

Hosted Buyer & Smart MeetingsPremium

Curate hosted buyer programs and smart meetings at scale using session views, searches, profile visits, and interactions

Meetings to Exhibitor

Participants can send meeting requests to exhibitor booths with meeting manager

Networking & MatchmakingAI

Base buyer and exhibitor matchmaking on real behavior including session views, searches, profile visits, and interactions

Participant View

Attendees can search relevant profiles, use smart filters to find people, and request connections

Peer Chat and AI MatchmakingAI

Turn passive program browsing into active networking with one-tap peer chat and AI matchmaking to drive higher-quality exhibitor leads

Private & Multi-Participant Meetings

Attendees can create meetings via video, audio-only, or in-person with up to 20 participants

Score & Export Contacts

Attendees can add tags, notes and score contacts to make future interactions more relevant

Onsite Operations(9)

Access Control

Track and control access to sessions at in-person events with built-in badge scanning app SwapAccess

AV Production ServicesPremium

Expert support for recording, streaming, captioning, video editing, and more

Badge PrintingPremium

Professional services team provides hardware for attendees to print badges by scanning QR code

Check-in

Smooth experience with contactless check-in kiosks and customizable check-in processes per audience group

Interactive Floor Maps

Help attendees quickly find sessions, meetings, and exhibitor booths

Interactive Floor PlanPremium

Interactive floor plan with indoor positioning and geofencing notifications

Onsite Check-in and Badge Printing

Fast, reliable check-in with QR codes, badge printing, and access control, fully connected to live registration and attendance data

Session Tracking and Access ControlPremium

Track session attendance and control access to sessions

Swapcard GoPremium

On-site hardware and equipment for events

Platform(1)

Cross-Platform Support

One intuitive platform with mobile app on iOS and Android plus desktop and mobile browser access

Registration(10)

Advanced & Enterprise RegistrationPremium

Expert-driven strategy and build of registration experiences tailored to all event sizes and complexities

Dynamic Ticketing and Pricing

Automate tiered pricing, member rates, promo codes, and time-based offers with rules that update in real time

Embedded Registration

Embed registration directly into website, landing pages, or emails while keeping pricing, availability, and data fully synced

Enterprise Registration

Enterprise registration with AMS and CRM integration

Fast Registration

Build event registration in minutes without coding or 3rd party integrations

Flexible Registration Flows

Create multi-audience registration paths with conditional logic that adapts questions, pricing, and options based on attendee type

Guest Mode

Allow target audience to preview event as guest and make it discoverable publicly via SEO

Payment Processing

Flexible payment processing options with Payflow Pro, Braintree, Cybersource, and Stripe

Promotional Discounts

Support promotional discounts to achieve ticket sales goals and reach wider audience

Tiered Pricing

Flexibility to sell tickets at different price points and tailor attendee experience per ticket type

Support(2)

24/7 Global Support

Round-the-clock support with dedicated success managers and onsite support with <2 hours critical response time

Onsite Professional ServicesPremium

Full-service online or onsite support team for all event logistics and hardware needs

Video(4)

Backstage

Invite speakers to waiting room, manage video production in real-time, and stream live sessions without additional providers

Closed Captioning

Auto-generated captions on streams for inclusivity and wider audience reach

Live Stream

Broadcast live sessions directly with Swapcard Streaming or connect with preferred platforms like YouTube, Vimeo, Zoom, Teams

Pre-recorded and Simi-live

Stream pre-recorded videos with option to make them look like live streams at desired time

Pricing

Starter

Custom
  • Up to 1,000 attendees per year
  • Organizer Studio
  • SOC 2 Type 2 Compliant
  • ISO27001 certification
  • GDPR Compliant
  • Security Review & MSA Support
  • Standard Support
  • Additional Attendees
  • Additional Exhibitors
  • Mobile Branded App (optional add-on)
  • Session Tracking and Access Control (optional add-on)
  • Swapcard Go hardware (optional add-on)
  • Basic Virtual Booth
  • Documents and Items
  • Chat to Exhibitor
  • Leads Report
  • Lead Retrieval
  • Member Roles

Professional

Custom
  • Up to 10,000 attendees per year
  • Organizer Studio
  • SOC 2 Type 2 Compliant
  • ISO27001 certification
  • GDPR Compliant
  • Security Review & MSA Support
  • Priority Support
  • Additional Attendees
  • Additional Exhibitors
  • Mobile Branded App (optional add-on)
  • White Label App (optional add-on)
  • Session Tracking and Access Control (optional add-on)
  • Swapcard Go hardware (optional add-on)
  • Hosted Buyer & Smart Meetings (optional add-on)
  • Advanced Banner Ads (optional add-on)
  • Exhibitor Lead Capture (optional add-on)
  • Exhibitor Lead Qualifiers (optional add-on)
  • Interactive Floor Plan (optional add-on)
  • Advanced Virtual Booth
  • Documents and Items
  • Chat to Exhibitor
  • Meetings to Exhibitor
  • Leads Report
  • Lead Retrieval
  • Lead Qualifiers
  • Member Roles
  • AI Recommended Leads
  • Leads dashboard & export

Enterprise

Popular
Custom
  • Unlimited attendees
  • Organizer Studio
  • SOC 2 Type 2 Compliant
  • ISO27001 certification
  • GDPR Compliant
  • Security Review & MSA Support
  • Premium Support with Dedicated Success Manager
  • Additional Attendees
  • Additional Exhibitors
  • Mobile Branded App (optional add-on)
  • White Label App (optional add-on)
  • Session Tracking and Access Control (optional add-on)
  • Swapcard Go hardware (optional add-on)
  • Hosted Buyer & Smart Meetings (optional add-on)
  • Advanced Banner Ads (optional add-on)
  • Exhibitor Lead Capture (optional add-on)
  • Exhibitor Lead Qualifiers (optional add-on)
  • Interactive Floor Plan (optional add-on)
  • Ultimate Virtual Booth
  • Documents and Items
  • Chat to Exhibitor
  • Meetings to Exhibitor
  • Leads Report
  • Lead Retrieval
  • Lead Qualifiers
  • Member Roles
  • AI Recommended Leads
  • Leads dashboard & export
  • Custom integrations
  • Custom onboarding
  • Weekly follow-up
  • Quarterly business review

Bronze

Custom
  • Platform walkthrough
  • Event strategy consulting
  • Exhibitor onboarding
  • Faster support service levels

Silver

Custom
  • Platform walkthrough
  • Event strategy consulting
  • Exhibitor onboarding
  • Faster support service levels
  • Semester business review
  • Monthly follow-up
  • Quarterly business review
  • Weekly follow-up

Gold

Custom
  • Platform walkthrough
  • Event strategy consulting
  • Exhibitor onboarding
  • Faster support service levels
  • Access to tech specialists
  • Support on integrations coordination
  • Custom integration management
  • Weekly follow-up
  • Monthly follow-up
  • Quarterly business review
  • Semester business review

Basic

Custom
  • Virtual Booth
  • Documents and Items
  • Chat to Exhibitor
  • Meetings to Exhibitor
  • Leads Report
  • Lead Retrieval
  • Lead Qualifiers
  • Member Roles

Advanced

Custom
  • Virtual Booth
  • Documents and Items
  • Chat to Exhibitor
  • Meetings to Exhibitor
  • AI Recommended Leads
  • Leads dashboard & export
  • Lead Capture
  • Lead Qualification
  • Exhibitor Members Roles

Ultimate

Custom
  • Virtual Booth
  • Documents and Items
  • Chat to Exhibitor (Exhibitor Live Chat)
  • Meetings to Exhibitor
  • AI Recommended Leads
  • Leads dashboard & export
  • Lead Capture
  • Lead Qualification
  • Exhibitor Members Roles

Cost Calculator

Pricing data not available for Swapcard. Check their website for current pricing.

Build vs Buy

Should you build a Swapcard alternative or buy the subscription? Estimate based on 117 features.

Buy Swapcard

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$144,000
Maintenance$2,160/mo
3-year total$221,760
Dev time~12 months

Buying Swapcard saves ~$221,760 over 3 years vs building.

Estimates based on 117 features and a BuildScore of 3/5. Actual costs vary.

Integrations

11 known integrations