Lookback

lookback.io
Product Analytics
Weekend Project

User research platform for remote moderated and unmoderated studies

How to Replace Lookback

Overview

Lookback is a comprehensive user research platform that enables companies to conduct remote interviews, usability tests, and user studies at scale. It combines video capture, screen recording, and AI-powered analysis to streamline qualitative research workflows.

Features

41 features across 20 categories

AI Features(5)

AI Highlight DetectionAIPremium

Automatically identify and flag key moments and insights from research footage.

AI Insights ReportAIPremium

Generate automated research reports with AI-extracted key findings and themes.

AI Summary GenerationAIPremium

Automatically generate executive summaries from complete research sessions.

AI TranscriptionAIPremium

Automatically transcribe interviews and sessions with speaker identification.

Sentiment AnalysisAIPremium

AI-powered analysis of participant emotions and sentiment throughout sessions.

Analysis(5)

Annotation Tools

Add notes, highlights, and timestamps to video and transcript content.

Comparison ViewPremium

Side-by-side comparison of multiple participant sessions and responses.

Interactive HeatmapsPremium

Visual heatmaps showing where participants clicked, scrolled, and focused attention.

Keyword Search

Full-text search across transcripts to find specific discussion points.

Tagging System

Organize and categorize research data with custom tags for easy retrieval.

Also in: Lexion, Ironclad, Juro

Analytics(1)

Analytics Dashboard

Track study metrics including completion rates, session duration, and participant feedback.

Also in: Hugging Face, Notion, Smartsheet

Collaboration(2)

Clip Sharing

Create and share video clips with timestamps and annotations for stakeholder review.

Team Collaboration

Real-time collaboration tools for multiple team members to review and comment on research.

Also in: Notion, Airtable, Obsidian

Compliance(2)

Compliance ReportsPremium

Generate audit trails and compliance documentation for regulatory requirements.

Consent Management

Automated GDPR-compliant consent collection and documentation.

Also in: Insider CDP, Airtable, 1Password

Core(2)

Screen Sharing

Record participant screens to capture application interactions and digital workflows.

Video Recording

Capture high-quality video and audio from remote participants with automatic device permission handling.

Customization(1)

Custom BrandingPremium

White-label research studies with custom branding and participant experience.

Also in: monday.com, Obsidian, Smartsheet

Data Management(1)

Export & Download

Download raw video files, transcripts, and reports in multiple formats.

Also in: monday.com, Notion, Airtable

Integration(2)

API AccessPremium

REST API for programmatic access to research data and study management.

Webhook SupportPremium

Real-time webhooks for integrating study events with external systems.

Localization(1)

Multi-language SupportPremium

Research studies in multiple languages with automatic translation of transcripts.

Moderation(1)

Live Moderation Tools

Real-time chat, screen annotation, and participant guidance during sessions.

Platform(1)

Mobile App

iOS and Android native apps for participant recruitment and study access.

Post-Production(1)

Video Editing

Trim, cut, and edit recorded sessions directly within the platform.

Recruiting(3)

Participant IncentivesPremium

Built-in payment processing for participant incentives with multiple payment methods.

Participant Portal

Self-service portal for participants to access study instructions and submit recordings.

Participant RecruitmentPremium

Access a vetted pool of research participants matching specific demographics and criteria.

Security(2)

Access ControlsPremium

Granular permission settings for team member access to projects and recordings.

Data Privacy ControlsPremium

Redact sensitive information and control data retention policies.

Storage(1)

Video Storage

Secure cloud storage for all research recordings with automatic backup.

Study Design(2)

Survey Integration

Embed surveys and questionnaires within research studies to collect quantitative data.

Task Management

Create and assign specific tasks for participants to complete during studies.

Study Types(4)

DIY Study Mode

Create unmoderated studies where participants complete tasks asynchronously.

Focus Group ModePremium

Multi-participant group discussion sessions with speaker identification.

Interview Mode

Dedicated interface for conducting one-on-one interviews with built-in note-taking.

Moderated Sessions

Conduct live interviews and usability tests with real-time participant interaction.

Templates(1)

Template Library

Access pre-built study templates for common research methodologies.

Testing(3)

A/B TestingPremium

Compare participant reactions between different design variations.

Mobile Testing

Test mobile applications and websites with native app and mobile browser support.

Prototype TestingPremium

Test interactive prototypes and wireframes with built-in design tool integration.

Pricing

Starter

$99/mo
  • DIY studies
  • video recording
  • basic analysis

Professional

Popular
$299/mo
  • All Starter + moderated sessions
  • transcription
  • sentiment analysis

Business

$699/mo
  • All Professional + AI insights
  • recruitment
  • focus groups

Enterprise

Contact Sales
  • All features + white-label
  • SSO
  • custom SLA

Cost Calculator

Keep Paying Lookback

Monthly$99/mo
Yearly$1.2k/yr
5-Year Total$5.9k

Build It Yourself

Est. Build Time~3 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 YearSave $948
SaaS
$1.2k
DIY
$240
3 YearsSave $2.8k
SaaS
$3.6k
DIY
$720
5 YearsSave $4.7k
SaaS
$5.9k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 41 features at very easy complexity.

Build vs Buy

Should you build a Lookback alternative or buy the subscription? Estimate based on 41 features.

Buy Lookback

Better Value
Monthly cost$990/mo
3-year total$35,640
Time to deployDays

Build Your Own

Development cost$24,000
Maintenance$360/mo
3-year total$36,960
Dev time~2 months

Buying Lookback saves ~$1,320 over 3 years vs building.

Estimates based on 41 features and a BuildScore of 5/5. Actual costs vary.

Integrations

27 known integrations