Replacement Guide

How to Build Your Own Lookback

Replace Lookback with a custom build. User research platform for remote moderated and unmoderated studies

Weekend Project
41 features27 integrationsOne weekend

Estimated Timeline

Based on 41 features at Weekend Project difficulty, expect about One weekend with AI-assisted development.

1
Setup & scaffolding
2 hours
2
Core features
4-6 hours
3
Polish & deploy
2 hours

Recommended Tech Stack

Next.js 14

Full-stack React framework with API routes and server components

Supabase

PostgreSQL database, auth, and real-time subscriptions

Tailwind CSS

Utility-first styling for rapid UI development

Key Features to Replicate

Top features across 8 categories. See all 41 features

AI Features(5 features)

AI Highlight DetectionAIPremium

Automatically identify and flag key moments and insights from research footage.

AI Insights ReportAIPremium

Generate automated research reports with AI-extracted key findings and themes.

AI Summary GenerationAIPremium

Automatically generate executive summaries from complete research sessions.

AI TranscriptionAIPremium

Automatically transcribe interviews and sessions with speaker identification.

Sentiment AnalysisAIPremium

AI-powered analysis of participant emotions and sentiment throughout sessions.

Analysis(5 features)

Annotation Tools

Add notes, highlights, and timestamps to video and transcript content.

Comparison ViewPremium

Side-by-side comparison of multiple participant sessions and responses.

Interactive HeatmapsPremium

Visual heatmaps showing where participants clicked, scrolled, and focused attention.

Keyword Search

Full-text search across transcripts to find specific discussion points.

Tagging System

Organize and categorize research data with custom tags for easy retrieval.

Study Types(4 features)

DIY Study Mode

Create unmoderated studies where participants complete tasks asynchronously.

Focus Group ModePremium

Multi-participant group discussion sessions with speaker identification.

Interview Mode

Dedicated interface for conducting one-on-one interviews with built-in note-taking.

Moderated Sessions

Conduct live interviews and usability tests with real-time participant interaction.

Recruiting(3 features)

Participant IncentivesPremium

Built-in payment processing for participant incentives with multiple payment methods.

Participant Portal

Self-service portal for participants to access study instructions and submit recordings.

Participant RecruitmentPremium

Access a vetted pool of research participants matching specific demographics and criteria.

Testing(3 features)

A/B TestingPremium

Compare participant reactions between different design variations.

Mobile Testing

Test mobile applications and websites with native app and mobile browser support.

Prototype TestingPremium

Test interactive prototypes and wireframes with built-in design tool integration.

Collaboration(2 features)

Clip Sharing

Create and share video clips with timestamps and annotations for stakeholder review.

Team Collaboration

Real-time collaboration tools for multiple team members to review and comment on research.

Compliance(2 features)

Compliance ReportsPremium

Generate audit trails and compliance documentation for regulatory requirements.

Consent Management

Automated GDPR-compliant consent collection and documentation.

Core(2 features)

Screen Sharing

Record participant screens to capture application interactions and digital workflows.

Video Recording

Capture high-quality video and audio from remote participants with automatic device permission handling.

Cost Calculator

Keep Paying Lookback

Monthly$99/mo
Yearly$1.2k/yr
5-Year Total$5.9k

Build It Yourself

Est. Build Time~3 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 YearSave $948
SaaS
$1.2k
DIY
$240
3 YearsSave $2.8k
SaaS
$3.6k
DIY
$720
5 YearsSave $4.7k
SaaS
$5.9k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 41 features at very easy complexity.

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