Mopinion

mopinion.com
Customer Success
Weekend Project

The European #1 Feedback Software for Web, App and Email

How to Replace Mopinion

Overview

Mopinion is a customer feedback platform that helps businesses understand why users are doing what they do. It enables companies to collect, analyze, and act on feedback from websites, mobile apps, and email campaigns through customizable surveys and AI-powered insights.

Features

41 features across 18 categories

AI & Analytics(2)

AI-Powered Text AnalyticsAI

Automated solutions to categorise and visualise qualitative and quantitative data, uncovering trends in user behaviour and sentiments

Native Text & Sentiment AnalyticsAI

Humanise your feedback and quickly digest large sums of unstructured data and texts

Automation(1)

Automated Alerts and Tags

Based on scores and keywords automatically notify your team and categorise feedback data

Also in: monday.com, Notion, Airtable

Collaboration & Automation(3)

Action Management

Effectively distribute and take action on feedback insights with built in tools such as tags, notes and actions

Advanced Email Notifications & Routing

Set up multiple conditions and automatically send out relevant email alerts to multiple users

Notification Stream

Stay informed about activity within the system with in-app notifications

Compliance & Security(1)

Custom Data Processing Agreement (DPA)Premium

Custom DPA supplementary document clarifying legal relationship and GDPR compliance

Design & Branding(4)

Advanced Form Design Customisations

Customise feedback button and create surveys that integrate with brand look and feel

Brand Customization

Tailor the design, smileys and image assets of feedback forms to reflect your brand for a seamless customer experience

Mobile-Optimised Forms

Mobile native and responsive surveys that work seamlessly across any device

White LabelPremium

No Mopinion branding on forms for a fully customized experience

Feedback Collection(10)

Complex Question Routing

Decide which feedback questions to show or hide based on user input

Conversational Feedback Forms

Intuitive and engaging surveys that feel like chat conversations to respondents

Email Campaign Feedback

Collect feedback from email campaigns with more than just clicks or opens

Feedback Across All Channels

Gather feedback from website, in-app using mobile SDK, or within email campaigns

Mobile App Feedback (iOS & Android SDKs)

Collect powerful feedback from native apps with flexible and easy-to-install SDKs for iOS and Android

Multiple Display Options

Choose between in modal, embedded on page, slide-in or conversational feedback forms

Rule-Based Form Triggering

Trigger feedback forms to display based on specific events or user behaviour and high-impact pages

Survey Builder

Quickly build fully customised forms for websites, apps, and email campaigns with a large variety of question types and popular metrics

Unlimited Surveys & Feedback

Craft your own feedback surveys and collect as much feedback as you like

Website Feedback Collection

Collect feedback from your website visitors to understand customer experience and drive strategy

Implementation(1)

Easy Implementation

Single deployment (js-tag) for all surveys with seamless integration

Also in: NetSuite, Litify, Zuora

Infrastructure(1)

Dedicated DomainPremium

Get your dedicated database server and sub-domain with high performance and scalability

Integration & Data(1)

Full API Access

Import or export feedback data with full API access

Integrations(1)

Webhooks & Integrations

Wide variety of native integrations including Slack, Jira, and more

Localization(1)

Feedback Form TranslationsPremium

Keep a pulse on international operations by gathering and analysing feedback translated from various languages

Onboarding & Support(1)

Personal OnboardingPremium

Help setting up software to bring value and achieve company goals with a Success Manager

Reporting & Analysis(5)

Cross Tabbing and Filtering

Easily navigate and filter through large amounts of feedback data and zoom in on details

Customizable Dashboard Grid

Design your feedback dashboard in a layout that works for you with full customization of data visualisation

Multi-Touchpoint Dashboard

Visualise all feedback data in one place and make quick, data-informed decisions

Real-Time Analysis

Analyse and visualise feedback data easily with all feedback processed in real-time

Seamless Data Exploration

Visualise, compare and drill down on data in a way that suits you

Research Metrics(4)

Customer Effort Score (CES)

Measures how much effort it took for customers to achieve a specific goal

Customer Satisfaction (CSAT) Forms

Expert-designed customer satisfaction surveys to measure loyalty to your brand

Goal Completion Rate

Measures whether your visitor has completed a specific goal

Net Promoter Score (NPS)

Provides a benchmark indicative of customer success and likelihood to recommend your business

Security & Authentication(1)

Single Sign-On (SSO)Premium

Enable users to log into Mopinion accounts via their Google account

Support(1)

Dedicated Support

Support team always ready to help you meet your goals with feedback

Training & Support(1)

Bespoke Training ServicesPremium

Tailored user training with Mopinion representative to address specific goals and questions

User Management(2)

Roles & Rights Management

Easily assign users to certain projects and decide which user rights they should have

Unlimited Users & Access Groups

Offering unlimited users and complete flexibility with advanced user management

Pricing

Standard

From €279/month (monthly) or €349/month (annual)
  • Text Analytics
  • Unlimited surveys & feedback
  • Mobile-optimised forms
  • Real-time analysis
  • Automated alerts and tags
  • API & Integrations
  • Conversational feedback
  • Unlimited users & access groups
  • Dedicated support
  • 1 domain (websites)
  • 500,000 monthly pageviews
  • 1 brand (email)
  • 50,000 monthly emails
  • 1 app
  • 100,000 monthly app sessions

Enterprise

Popular
From €999/month (monthly) or €1,199/month (annual)
  • All Standard features
  • Unlimited domains
  • Unlimited monthly pageviews
  • Unlimited brands
  • Unlimited monthly emails
  • Unlimited apps
  • Unlimited monthly app sessions
  • White Label
  • Feedback Translations
  • Single Sign On
  • Custom Data Processing Agreement
  • Dedicated Domain
  • Personal Onboarding
  • Bespoke Training Services
  • Tailored SLA & security

Cost Calculator

Keep Paying Mopinion

Monthly$279/mo
Yearly$3.3k/yr
5-Year Total$16.7k

Build It Yourself

Est. Build Time~3 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 YearSave $3.1k
SaaS
$3.3k
DIY
$240
3 YearsSave $9.3k
SaaS
$10k
DIY
$720
5 YearsSave $15.5k
SaaS
$16.7k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 41 features at very easy complexity.

Build vs Buy

Should you build a Mopinion alternative or buy the subscription? Estimate based on 41 features.

Buy Mopinion

Monthly cost$2,790/mo
3-year total$100,440
Time to deployDays

Build Your Own

Better Value
Development cost$24,000
Maintenance$360/mo
3-year total$36,960
Dev time~2 months

Building could save ~$63,480 over 3 years.

Estimates based on 41 features and a BuildScore of 5/5. Actual costs vary.

Integrations

6 known integrations

A/B Testing ToolsCRM ToolsGoogle Tag ManagerJiraSlackWeb Analytics Tools