Maze

maze.com
Product Analytics
Weekend Project

User research platform for product teams

How to Replace Maze

Overview

Maze is a comprehensive user research platform that combines surveys, usability testing, and prototyping to help product teams gather actionable insights. It enables teams to test designs, validate ideas, and make data-driven decisions faster.

Features

44 features across 15 categories

Analysis(4)

AI-Powered InsightsAIPremium

Automatically identify key themes and patterns in qualitative responses using machine learning.

Automated TranscriptionAIPremium

AI-powered transcription of moderated sessions and video interviews with timestamps.

Recommendation ReportsAIPremium

Get AI-generated recommendations and action items based on research findings.

Sentiment AnalysisAIPremium

Automatically analyze sentiment of open-ended responses to understand user emotions and attitudes.

Also in: Lexion, Ironclad, Juro

Analytics(8)

Advanced Filtering

Segment and filter results by participant demographics, behaviors, and responses.

Competitor BenchmarkingPremium

Compare your design performance against industry competitors and benchmarks.

Conversion Funnel AnalysisPremium

Track drop-off points and analyze user behavior through multi-step prototype flows.

Heatmaps and Session RecordingsPremium

Visualize user behavior with click heatmaps and watch playback of individual user sessions.

Real-time Results Dashboard

View live test results and participant responses as they come in with interactive dashboards.

Task Success Rate

Automatically measure task completion and success rates for usability metrics.

Time on Task

Track how long participants spend on each task to identify friction points.

Video Highlights LibraryAIPremium

Automatically extract and organize key moments from session recordings.

Also in: Hugging Face, Notion, Smartsheet

Collaboration(3)

Annotation Tools

Mark up and annotate screenshots and recordings to highlight findings.

Collaboration Tools

Share findings, annotate results, and collaborate with team members on insights and decisions.

Team WorkspacesPremium

Organize teams and projects with role-based access control across workspaces.

Also in: Notion, Airtable, Obsidian

Customization(1)

Custom BrandingPremium

White-label your tests and surveys with custom branding and domain settings.

Also in: monday.com, Obsidian, Smartsheet

Data(1)

Data Export

Export all data in CSV, JSON, or PDF formats for further analysis.

Data Collection(1)

Survey Builder

Create custom surveys with multiple question types to collect quantitative and qualitative data.

Also in: Insider CDP, Lytics, monday.com

Data Management(1)

Research LibraryPremium

Store and organize past research studies and findings for reference and comparison.

Also in: monday.com, Notion, Airtable

Integration(3)

API AccessPremium

Access test data and participant information programmatically via REST API.

Design File Integration

Import designs directly from Figma, Adobe XD, or Sketch to test without exporting.

Webhook NotificationsPremium

Receive real-time notifications and trigger automated workflows when tests complete.

Also in: monday.com, Notion, Airtable

Localization(1)

Multi-language Support

Launch tests and surveys in 50+ languages to reach global audiences.

Participants(4)

Behavioral TargetingPremium

Target participants based on their behavior patterns and engagement history.

Maze Participant PanelPremium

Access a global panel of verified participants for unmoderated user testing across demographics.

Participant IncentivesPremium

Offer rewards and incentives to participants via gift cards and payments.

Participant Screener

Pre-qualify participants with screening questions before they enter your study.

Reporting(1)

Scheduled ReportsPremium

Automatically generate and distribute research reports on a scheduled basis.

Security(2)

Role-Based PermissionsPremium

Control access to tests and data with granular role-based permission settings.

SSO and SAMLPremium

Enterprise single sign-on support with SAML 2.0 integration for security.

Surveys(3)

NPS Surveys

Measure Net Promoter Score and track customer satisfaction over time.

Participant Ratings

Collect star ratings and feedback on specific design elements and features.

System Usability Scale

Use standardized SUS questionnaire to measure overall usability of your product.

Templates(1)

Research Templates

Start with pre-built templates for common research methodologies and use cases.

Testing(10)

A/B TestingPremium

Compare two design variations to determine which performs better with users.

Accessibility AuditAIPremium

Identify accessibility issues and compliance gaps in your prototypes.

Card SortingPremium

Understand information architecture preferences through open and closed card sorting studies.

First-Click Testing

Identify where users intuitively click to complete tasks in your design.

Mobile Testing

Test responsive designs and mobile-specific experiences on phones and tablets.

Moderated SessionsPremium

Conduct one-on-one interviews and moderated usability tests with video recording and screen sharing.

Preference TestingPremium

Show participants multiple designs and measure which they prefer and why.

Prototype Testing

Test interactive prototypes and wireframes to gather user feedback on design and functionality.

Tree TestingPremium

Validate website and app navigation structures with unmoderated tree testing.

Unmoderated Testing

Launch tests to your own participants or Maze's panel without requiring a moderator.

Pricing

Free

Free
  • Basic surveys and prototype testing

Starter

$99/mo
  • Unlimited surveys
  • prototype testing
  • basic analytics

Growth

Popular
$299/mo
  • All features
  • participant panel access
  • moderated testing

Scale

$899/mo
  • Advanced analytics
  • custom integrations
  • priority support

Cost Calculator

Keep Paying Maze

Monthly$99/mo
Yearly$1.2k/yr
5-Year Total$5.9k

Build It Yourself

Est. Build Time~3 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 YearSave $948
SaaS
$1.2k
DIY
$240
3 YearsSave $2.8k
SaaS
$3.6k
DIY
$720
5 YearsSave $4.7k
SaaS
$5.9k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 44 features at very easy complexity.

Build vs Buy

Should you build a Maze alternative or buy the subscription? Estimate based on 44 features.

Buy Maze

Better Value
Monthly cost$990/mo
3-year total$35,640
Time to deployDays

Build Your Own

Development cost$24,000
Maintenance$360/mo
3-year total$36,960
Dev time~2 months

Buying Maze saves ~$1,320 over 3 years vs building.

Estimates based on 44 features and a BuildScore of 5/5. Actual costs vary.

Integrations

28 known integrations