FullStory

fullstory.com
Analytics
Weekend Project

Digital Experience Analytics Platform

How to Replace FullStory

Overview

FullStory captures and analyzes digital experience data to help teams understand and improve user behavior. It combines session replay, heatmaps, and analytics to identify friction points and optimize conversions.

Features

45 features across 18 categories

Analytics(17)

Anomaly DetectionAIPremium

AI-powered detection of unusual user behavior patterns and performance anomalies.

Behavioral FlowsPremium

Visualize common user paths and flows through your application to identify patterns.

Cohort AnalysisAIPremium

Analyze user cohorts over time to understand retention, engagement, and lifecycle metrics.

Custom Events

Define and track custom user actions to measure specific business metrics and user journeys.

DashboardsPremium

Create custom dashboards to track key metrics and monitor application health at a glance.

Device & Browser Data

Automatically capture device type, OS version, browser, and other technical attributes.

Heatmaps

Visualize where users click, scroll, and move their cursor to identify areas of interest and engagement.

Mouse Trail Visualization

View user cursor movements and interactions overlaid on session replay for better UX understanding.

Predictive AnalyticsAIPremium

Predict user churn, conversion probability, and lifetime value using machine learning.

Rage Click DetectionAI

Automatically identify moments of user frustration through rapid clicking patterns.

Search Sessions

Search and filter recorded sessions by user properties, events, and behaviors for rapid investigation.

Segment AudiencesPremium

Create dynamic user segments based on behavior, properties, and custom criteria for targeted analysis.

Session Replay

Record and replay user sessions with pixel-perfect accuracy to understand how users interact with your application.

Session Search with AIAIPremium

AI-powered natural language search to find sessions based on user intent and behavior descriptions.

Session Timeline

View all user actions chronologically with detailed timestamps and event information.

Trend AnalysisPremium

Monitor how user behavior and metrics change over time to detect patterns and anomalies.

User ProfilesPremium

Build comprehensive user profiles with behavioral history, properties, and engagement metrics.

Also in: Hugging Face, Notion, Smartsheet

Collaboration(1)

Team CollaborationPremium

Share sessions, create annotations, and collaborate with team members on session analysis.

Also in: Notion, Airtable, Obsidian

Compatibility(1)

Browser Compatibility

Record sessions across all major browsers including Chrome, Firefox, Safari, and Edge.

Configuration(2)

Multi-Environment SupportPremium

Track and analyze sessions across development, staging, and production environments separately.

Recording Controls

Configure sampling, recording frequency, and storage duration for optimal performance.

Conversion Optimization(4)

A/B Test IntegrationPremium

Analyze user behavior and conversion differences between A/B test variants.

Conversion GoalsPremium

Define and track custom conversion goals to measure key business outcomes.

Form Analytics

Track form completion rates, field abandonment, and user friction to optimize conversion funnels.

Funnel AnalysisPremium

Visualize user conversion paths and identify drop-off points in critical workflows.

Data Management(2)

Data ExportPremium

Export session data, analytics, and reports in multiple formats for external analysis.

Data Retention PolicyPremium

Configure automatic data retention and deletion policies to manage storage and comply with regulations.

Also in: monday.com, Notion, Airtable

Debugging(1)

Console Logs

Capture browser console messages and logs alongside session replay for comprehensive debugging.

Deployment(1)

On-Premise DeploymentPremium

Deploy FullStory on-premises for organizations with strict data residency requirements.

Also in: Kubernetes Dashboard, Hugging Face, Bitwarden

Error Monitoring(1)

Error Tracking

Capture and monitor JavaScript errors, network issues, and application crashes in real-time.

Integration(1)

API AccessPremium

Query FullStory data programmatically via REST API for custom integrations and analysis.

Marketing(1)

Attribution TrackingPremium

Track user attribution across marketing campaigns and touchpoints to measure conversion sources.

Mobile(2)

Mobile App AnalyticsPremium

Capture session replay and analytics data from native iOS and Android applications.

Touch Gesture TrackingPremium

Record and visualize touch interactions, swipes, and gestures on mobile devices.

Monitoring(1)

Alerts & NotificationsPremium

Set up automated alerts for errors, performance issues, and user behavior anomalies.

Performance(2)

Network MonitoringPremium

Track API calls, network requests, and response times to diagnose performance issues.

Performance Metrics

Monitor Core Web Vitals, page load times, and application performance metrics.

Reporting(1)

Custom ReportsPremium

Build and schedule automated reports with custom metrics and visualizations.

Security(4)

Audit LogsPremium

Track all account activities and data access for compliance and security purposes.

Privacy Controls

Mask sensitive data fields, manage PII redaction, and comply with GDPR and privacy regulations.

Role-Based Access ControlPremium

Manage user permissions and restrict access based on team roles and responsibilities.

SSO & SAMLPremium

Implement single sign-on via SAML 2.0 and OAuth for enterprise security requirements.

User Experience(2)

Replay Playback Speed

Adjust playback speed during session replay for faster review of long user sessions.

Session Playback Speed Control

Control replay playback speed from slow-motion to fast-forward for flexible review.

User Research(1)

User Feedback IntegrationPremium

Collect and correlate user feedback with session data to understand satisfaction drivers.

Pricing

Free

Free
  • Basic session replay and heatmaps

Business

Popular
$99/mo
  • Advanced analytics and segmentation

Enterprise

Contact Sales
  • Custom pricing with dedicated support

Cost Calculator

Keep Paying FullStory

Monthly$99/mo
Yearly$1.2k/yr
5-Year Total$5.9k

Build It Yourself

Est. Build Time~3 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 YearSave $948
SaaS
$1.2k
DIY
$240
3 YearsSave $2.8k
SaaS
$3.6k
DIY
$720
5 YearsSave $4.7k
SaaS
$5.9k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 45 features at very easy complexity.

Build vs Buy

Should you build a FullStory alternative or buy the subscription? Estimate based on 45 features.

Buy FullStory

Better Value
Monthly cost$990/mo
3-year total$35,640
Time to deployDays

Build Your Own

Development cost$24,000
Maintenance$360/mo
3-year total$36,960
Dev time~2 months

Buying FullStory saves ~$1,320 over 3 years vs building.

Estimates based on 45 features and a BuildScore of 5/5. Actual costs vary.

Integrations

28 known integrations